Setu CRM is a web-based real-estate CRM and sales platform from Setu CRM in Noida, Delhi NCR, India. It brings leads, contacts, properties, communications, follow-ups, site visits, and deals into one workspace for independent agents, sales teams, brokerages, and property consultants. Lead records can include source, status, assigned agent, and communication history. Lead import, routing, automated follow-up, and property matching support sales work. Configured workflow rules can schedule actions after events such as a new lead or completed site visit. WhatsApp Inbox connects customer conversations with lead or contact records through a customer-authorized business integration. AI-assisted workflows surface context and prepare communications, but team review is required before sending messages or completing actions. Role-based access, controlled workflows, and purpose-driven data use are described. A mobile app is available, and prospects are directed to book a demo. Paid plans include Starter, Pro, and Enterprise; a 14-day trial is listed.
Who it is for
Setu CRM is aimed at real-estate agents, sales teams, brokerages, and property consultants. It fits teams needing lead workflows, property matching, WhatsApp records, and follow-up automation.
What is good
- Real-estate-focused workspace
- Automated follow-up workflows
- WhatsApp Inbox links conversations to records
- AI assistance requires team review
- Mobile app available
What to know first
- No free plan
- Starter is limited to 15 users
- Each plan lists one active WhatsApp account
Verdict
Setu CRM combines property sales records with workflow automation, communication history, and matching tools. Its trial and demo route help prospective teams evaluate the paid plans before choosing user capacity.
Setu CRM plans and pricing
All plansCompared on real estate CRM software
- Free plan
- No
- Automated follow-up
- Yes
- Lead routing
- Yes
- Property matching
- Yes
- Mobile app
- Yes
- Lead import
- Yes

