SEO SpyGlass

Overview

SEO SpyGlass is a backlink research and monitoring application for SEO practitioners who need to assess links, compare competitors and keep watch on changes over time. It is strongest for link-focused work; teams seeking a wider SEO toolkit may prefer a broader platform.

Its backlink data comes from the WebMeUp database, and its quality analysis uses more than 50 SEO factors. The free plan is useful for limited-volume checks across multiple sites, but its backlink cap and lack of exports and formatted reports make it a poor fit for ongoing, shareable analysis.

Key features

• Backlink analysis: Evaluate backlink quality across more than 50 SEO factors, review anchor text and historical backlink data, and track new and lost links. That combination supports both profile assessment and change monitoring.
• Competitor research: Compare backlink profiles, inspect link intersections and reverse-engineer competitors’ link strategies. This is useful when planning link-building around rivals’ existing sources, though comparison breadth depends on plan.
• Link opportunities: SEO SpyGlass examines sites ranking in Google’s top 10 to identify potential link-building prospects. It offers a focused way to develop outreach candidates rather than a general SEO workflow.
• Penalty audit: Anti-Penalty Link Audit flags harmful links, assigns penalty-risk factors and can export links to a disavow file, giving link teams a route from review to a remediation list.
• Monitoring and reporting: A task scheduler runs link checks at specified times. Paid tiers add backlink exports in CSV, TSV or XLSX, while Enterprise adds customizable white-label reports in PDF and HTML.
• Privacy and support: The software says information it handles is not transferred to or collected by seospyglass.com or third parties. Payments run through a third-party secure server, and the site says it does not store or directly access payment information. Link-Assistant.COM provides lifetime customer support.

Pricing

SEO SpyGlass uses a freemium model, with a 7-day trial and paid plans starting at 129.00 USD per year. Eligible refund requests must be submitted within 30 calendar days of purchase.

• FREE — 0.00 USD per free: Billed $0, with up to 1,100 backlinks per website and unlimited websites. It excludes data export and HTML/PDF reports. This works for occasional, small-scale checks, but the per-site cap and lack of output options constrain deeper analysis and client-facing work.
• PROFESSIONAL — 129.00 USD per year: Billed $129/year, with unlimited backlinks and websites, comparison of 6 websites, backlink history and scheduling. This is the more suitable tier for ongoing link monitoring and competitor work when exports and formatted reports are not required.
• ENTERPRISE — 259.00 USD per year: Billed $259/year, with unlimited backlinks and websites, comparison of 11 websites, data export and HTML/PDF reports. It fits agencies or teams that need wider competitor comparisons and polished deliverables; the higher price buys those extra comparison slots and reporting capabilities.

No seat allowance is stated for the plans. The free tier’s unlimited website count should not be mistaken for unlimited backlink volume: its cap applies to each website.

Platforms

SEO SpyGlass is available for Linux, macOS and Windows. Its desktop platform range suits users who want backlink analysis on those operating systems.

Who it's for

SEO specialists, site owners and link-building teams whose work centers on backlink quality, competitor profiles, link intersections and monitoring are the clearest fit. The Professional plan covers substantial ongoing analysis without a backlink ceiling, while Enterprise is better for teams that need exports, white-label reports or comparison across more competitors. Readers who need only occasional checks can start free, provided 1,100 backlinks per site is enough.

It is less compelling for users looking for a broad SEO suite rather than a backlink-focused application, or for free users who need to export and present findings.

Pros and cons

• Pros: Unlimited backlinks and websites on both paid plans remove the free tier’s volume constraint for regular work.
• Pros: Historical, new and lost link tracking, scheduled checks and penalty-risk review cover both ongoing monitoring and audit tasks.
• Pros: CSV, TSV and XLSX exports plus customizable white-label reports make Enterprise findings easier to share and use outside the application.
• Cons: Free users cannot export data or create HTML/PDF reports, limiting its usefulness for formal reporting.
• Cons: Professional compares 6 websites and Enterprise 11, so larger competitor sets may outgrow even the top listed tier.
• Cons: The paid annual plans start at 129.00 USD per year, which may be more than a casual user needs when the free plan’s cap is sufficient.

Alternatives

For a wider set of options, browse Backlink Analysis Tools. Choose Ahrefs instead if its web and API access or limited Site Explorer and Site Audit access on the free plan better suits your workflow. Linkwake is worth considering for tracking up to five domains free, with new, lost and persistent link differences, release-drop email digests and manual reports.

Semrush offers a free tier with one demo project and 10 reports per day, and may suit readers who want to start with that project-and-report allowance. SpyFu is another option, with a Basic plan that includes 10k-row search results and exports, one live site tracking project and 5k weekly tracked keyword rankings. For keyword and SERP-oriented work, Zutrix offers a Starter plan with 250 keywords, weekly SERP checks and two team members.

Serpstat may better suit users who want project, daily search, position-check and audit-page allowances in one plan. LinkMiner is an alternative backlink tool. Linkody may fit a smaller monitored-link workload: its Webmaster plan covers two websites, 500 monitored links and one user.

Verdict

Choose SEO SpyGlass if backlink analysis and monitoring are central to your SEO work and you want competitor comparison, link audits and scheduled checks in one focused application. Professional is the sensible fit for regular analysis without reporting needs; Enterprise earns its higher annual price when exports, white-label reports or comparison of up to 11 websites matter. Look elsewhere if you need a broader SEO platform or expect the free tier to provide full-volume exports and reports.