Competitor Backlinks

Competitor Backlinks is a focused web tool for finding sites that link to competitors but not to your own domain. It suits operators and solo marketers who need practical backlink prospects without adopting a broad enterprise SEO suite. The free view is useful for reconnaissance; serious prioritization and managed acquisition cost extra.

Overview

The central workflow compares competitor backlink profiles and surfaces referring sites missing from yours. A continuously crawled live index gives the map a current-data orientation, while competitor comparison, new-and-lost links, and anchor-text reporting add context beyond a simple domain count. This narrow focus is its advantage for gap prospecting, but it is not positioned as a complete SEO platform.

Key features

The checker presents an inbound network graph, a new-versus-lost timeline, anchor-text distribution, and an authority gauge. Together, these views help separate recently gained or lost links from a competitor's established profile and show how linking sites are distributed. A short written briefing explains what appears to drive a competitor's links and which opportunities may be obtainable, giving a free user a starting point for outreach rather than only raw numbers.

The free own-site check reports total referring domains, the 25 strongest domains, dofollow status, and links first seen during the last 30 days. The complete own-site referring-domain list and a CSV can be delivered by email. That combination works for a quick audit, although the on-screen list is intentionally limited and broader analysis belongs to the paid report.

The paid gap report adds a prioritized backlink gap, ranked referring domains, keyword and top-page gaps, and CSV export. It is the more suitable choice when a marketer needs an ordered prospect list and content-level direction instead of manually interpreting visualizations.

Pricing

The free backlink checker costs nothing, requires no account or credit card, and includes a competitor backlink map and gap. It is the sensible first step for occasional checks or marketers validating whether the workflow fits.

A Gap report costs $9.00 USD once, billed from $9.00 as a one-time payment. It supplies the scored and ranked report plus CSV export, making it a low-commitment upgrade for a single campaign. Foundation Links costs $99.00 USD once with no subscription and provides 50 directory and social-profile links. Foundation Pro costs $179.00 USD once, also with no subscription, and provides 100 links plus local citations. These packages are acquisition services rather than additional analysis tiers; they fit users who want foundational placements and accept that directory, social-profile, and citation work is a different objective from competitive research.

Done-for-you link building costs $299 a month and can be cancelled at any time. It promises at least two placements each month, using reachable competitor links or close niche matches, with monthly gap analysis and a report. There is no contract or cancellation fee, and built links remain after cancellation. Choose it when recurring outreach capacity matters; the monthly price is disproportionate for a one-off audit. The maker says foundation-pack links are manually built directory, social-profile, and local-citation links, with no PBNs or black-hat tactics. Email support and secure payment are stated for the pricing page.

Platforms

Competitor Backlinks runs on the web, so it does not require a desktop installation or a specific operating system.

Who it's for

This is a good fit for solo marketers and operators who want to identify competitor-linked prospects, inspect recent link movement, and export a concise campaign brief. The free checker also suits a quick own-site health check. Teams needing a broad, multi-discipline SEO suite, deep account controls, or extensive historical reporting should look elsewhere; the product's strength is a focused backlink-gap workflow.

Pros and cons

Pros

• Competitor-to-own-site gap mapping turns a common outreach question into a dedicated workflow.
• Visual network, timeline, anchor, and authority views provide more useful context than a single backlink total.
• The $9 one-time report adds ranking, keyword and top-page gaps, and CSV export without a subscription.
• Managed plans state clear placement, cancellation, and link-retention terms.

Cons

• The free own-site display stops at the 25 strongest domains, so fuller auditing requires email delivery or payment.
• Foundation packages emphasize directory, social-profile, and citation links, which may not meet campaigns seeking editorial placements.
• Ongoing link building costs $299 per month and guarantees only at least two placements monthly.

Alternatives

For a wider shortlist, browse Backlink Analysis Tools.

• Choose SEO SpyGlass instead if you need Linux, macOS, or Windows support and a free tier covering up to 1,100 backlinks per website across unlimited websites, accepting no export or HTML/PDF reports on that tier.
• Choose Ahrefs instead for a broader web and API product with limited free Site Explorer and Site Audit access.
• Choose Semrush instead if a free plan with one demo project and 10 reports per day better matches your reporting workflow.
• Choose Backlink Checker for a free, no-signup bulk check of up to 1,000 URLs with CSV/Excel export.
• Choose BacklinkManager when you want a freemium web backlink-management product with a free trial.
• Choose DailyBacklinks if its free offering of one new DR 30+ backlink opportunity is the narrower need.
• Choose Linkwake for API and web tracking with five domains, new/lost/persistent differences, email digests, and manual reports on its free plan.
• Choose Swappsy Link Tracker for a free, open-source, self-hosted single-user tracker with manual checks.

Verdict

Choose Competitor Backlinks if your priority is turning competitor backlink gaps into a short, actionable prospect list, especially at the $9 one-time report price. Look elsewhere if you need a full SEO suite, larger free on-screen datasets, or a managed service with more than the stated minimum of two monthly placements.