SELMA Education CRM

What SELMA Education CRM is

SELMA Education CRM is a cloud-based CRM and student management solution for Australian RTOs, higher education providers, and training providers. It tracks prospective students through enquiry, application, offer, and enrolment stages with customizable pipelines, automated lead scoring, and nurture campaigns. Enquiries from web forms, email, phone, and walk-ins can enter one queue for assignment and response-time tracking. Contact records organize employers, agents, sponsors, and referral sources alongside interaction histories. A form builder supports conditional logic and validation, with submissions creating records in SELMA. The service connects with HubSpot or Salesforce and offers two-way accounting integrations with Xero and MYOB. Its WordPress shopfront synchronizes course information and availability and supports online enrolment and payment processing. SELMA says it uses AWS infrastructure in Australian data centres, encrypted backups, TLS 1.3 in transit, and AES-256 encryption at rest. Plans include Swift with 25 students and Starter, Growth, and Professional with 150 students; each includes unlimited admin users.

Who it suits

SELMA is intended for Australian RTOs, higher education providers, and training providers managing recruitment and student records. Its pipelines and enquiry queue suit teams handling prospective students across multiple contact channels.

Limits

Swift includes 25 students. Starter, Growth, and Professional include 150 students each; Growth API access is rate-limited, while Professional lists full API access.

Getting started

1. Open https://selmasis.com/au/crm
2. Choose a Swift, Starter, Growth, or Professional plan
3. Select monthly or yearly billing where offered
4. Create enquiries, forms, and recruitment pipelines
5. Connect HubSpot, Salesforce, Xero, or MYOB if required
6. Configure the WordPress shopfront for enrolment and payment

Verdict

SELMA combines recruitment pipelines and enquiry management with student records and a WordPress course shopfront. Plan choice affects the included student allowance and API access.