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Salesforce Partner Relationship Management
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What Salesforce Partner Relationship Management is
Salesforce Partner Relationship Management is web software for technology companies that grow through indirect sales channels. It combines partner portals, co-selling workflows, and shared information in one product. Experience Builder supplies templates and drag-and-drop controls for tailored partner pages and individualized scorecards. Partner Tracks guides onboarding with walkthroughs, resources, and milestone-based programs. Sales tools cover lead distribution, Einstein lead and opportunity scoring, partner pipeline inspection, and CPQ approval workflows for proposals and discounts. Partners can search knowledge articles, use chatbots, or have cases routed to agents, with selling support available from any device. Dashboards and reports provide Einstein-generated insights about revenue potential and actions that may improve wins. Slack is supported, and external systems may connect directly or through MuleSoft, integration partners, or AgentExchange apps. Pricing starts at $25 USD per member per month, billed annually. A Sales Cloud or CRM license is required.
Who it suits
It suits technology and other organizations managing partner channels, including manufacturing, automotive, financial services, communications, and health and life sciences. Teams needing partner onboarding, deal registration, lead distribution, and portal branding can consider it.
What it does well
- Partner portal templates and drag-and-drop personalization
- Guided onboarding with milestone-based Partner Tracks
- Lead routing, scoring, and CPQ approvals
- Partner dashboards with Einstein-generated insights
- Deal registration, content library, and custom portal branding
What to know first
- No free plan or free trial
- Requires separate Sales Cloud or CRM license
- Usage limits include 10 custom objects
- API calls and member storage are limited
Limits
The listed comparison includes 10 custom objects, 5 MB of member data storage, and either 200 API calls per member per day or 10 per login per day. Partner Cloud products are separate add-ons, and PRM requires a Sales Cloud or CRM license.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Partner Relationship Management | annually · $25 USD/member/month · Experience Cloud · Deal Management · Channel Analytics | $25 a month |
As salesforce.com lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Salesforce PRM website
- Arrange the $25 USD per member monthly annual plan
- Obtain the required Sales Cloud or CRM license
- Build the partner experience with Experience Builder
- Configure onboarding programs in Partner Tracks
- Connect Slack or other systems through supported routes
Verdict
Salesforce PRM brings portal management, onboarding, channel sales workflows, support, and analytics together for partner programs. Its paid annual plan and required Salesforce license should be evaluated alongside the listed usage limits.
Questions
How much does the Partner Relationship Management plan cost?
It costs $25 USD per member per month, billed annually.
Is there a free plan or trial?
There is no free plan or free trial. Salesforce says organizations can be tested through a workshop or sandbox.
Which platforms does it support?
The product is available on the web.
Does it require another Salesforce license?
Yes. PRM requires a Sales Cloud or CRM license, and Partner Cloud products are separate add-ons.
What integrations are named?
It works with Slack. External systems may connect directly or through MuleSoft, integration partners, or AgentExchange apps.
Facts from Salesforce Partner Relationship Management's own pages
- Analytics
- Out-of-the-box partner dashboards and reports include Einstein-generated insights about revenue potential and actions to improve wins. · salesforce.com, 3 Oct 2026
- Founded
- 1999 · salesforce.com, 28 Sept 2026
- Headquarters
- San Francisco, California, United States · salesforce.com, 28 Sept 2026
- Integrations
- The product works with Slack, and Salesforce says external systems may connect directly or through MuleSoft, integration partners, or AgentExchange apps. · salesforce.com, 3 Oct 2026
- License requirement
- Partner Cloud products are separate add-ons for Sales Cloud, and the pricing page says PRM requires a Sales Cloud or CRM license. · salesforce.com, 3 Oct 2026
- Onboarding
- Partner Tracks offers guided walkthroughs, resources, and milestone-based programs to onboard and develop partners. · salesforce.com, 3 Oct 2026
- Partner portal
- Experience Builder provides templates and drag-and-drop tools to personalize partner experiences and display individualized scorecards. · salesforce.com, 3 Oct 2026
- Purpose
- PRM helps technology companies grow revenue through indirect channels with partner portals, co-selling, and shared information. · salesforce.com, 3 Oct 2026
- Sales workflows
- The product supports lead routing, Einstein lead and opportunity scoring, partner pipeline inspection, and approval workflows for proposals and discounts using CPQ. · salesforce.com, 3 Oct 2026
- Security and compliance
- Salesforce's trust and compliance documentation describes service architecture, security and privacy audits and certifications, applicable controls, infrastructure, subprocessors, and data-storage and processing locations. · salesforce.com, 3 Oct 2026
- Self-service support
- Partners can access knowledge articles and chatbots, and cases can be routed to agents; selling support is available from any device. · salesforce.com, 3 Oct 2026
- Support
- The included Standard Success Plan provides knowledge articles, documentation, Trailhead, and access to the Trailblazer Community. · salesforce.com, 3 Oct 2026
- Trial
- Salesforce says Partner Cloud does not offer a free trial, though teams can test organizations through a workshop or in a sandbox. · salesforce.com, 3 Oct 2026
- Usage limits
- The pricing comparison lists 10 custom objects, 5 MB/member data storage, and 200 API calls/member/day or 10/login/day for PRM. · salesforce.com, 3 Oct 2026
- Who it serves
- Salesforce describes PRM as suited to many industries and specifically names manufacturing, automotive, financial services, technology, communications, and health and life sciences. · salesforce.com, 3 Oct 2026
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