Freedom251 › Real Estate CRM Software
Ruby CRM
by Ruby CRM
What Ruby CRM is
Ruby CRM is an AI-powered real estate CRM for UAE property brokerages. It collects inquiries from Bayut, PropertyFinder, Dubizzle, Skyloov, Facebook, WhatsApp, and CSV, then routes leads to agents. Teams can create a listing once and publish it to Bayut, PropertyFinder, Dubizzle, and Skyloov. Each agent receives a WhatsApp Business inbox alongside the lead, supporting voice notes, images, location pins, and reactions. Ruby AI can update lead status, schedule follow-ups, transcribe calls, and send a daily recap. Ruby says WhatsApp conversations can be translated in both directions across more than 150 languages. The CRM generates PDF brochures, NOCs, and lease agreements from listing data in multiple languages and currencies. Integrations include Reelly, Meta Lead Ads, Google Calendar, Outlook, and a public REST API. Roles are Admin, Manager, Agent, Marketing, and Support, with multi-team support. Security details include two-factor login, separate brokerage data, lead verification, and expiring sensitive-document links. Mobile apps are available for iOS and Android, alongside web and API access. Plans are priced per user: 150 AED a month billed yearly, 175.00 AED quarterly, or 200.00 AED monthly.
Who it suits
It suits UAE real estate brokers and brokerages that need lead routing, listing distribution, WhatsApp communication, and multilingual documents.
What it does well
- Imports leads from major property and social sources
- Publishes one listing across four portals
- Provides per-agent WhatsApp Business inboxes
- Translates WhatsApp conversations in over 150 languages
- Offers iOS and Android apps
What to know first
- Pricing is per user
- No free plan is listed
- Designed specifically for UAE property brokerages
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Yearly | AED 1,800 per user, paid yearly · Same Ruby CRM features; priced per user | 150 AED a month |
| Quarterly | AED 525 per user, paid quarterly · Same Ruby CRM features; priced per user | 175 AED a month |
| Monthly | AED 200 per user, paid monthly · Same Ruby CRM features; priced per user | 200 AED a month |
As rubycrm.ai lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Ruby CRM links property lead intake, portal publishing, WhatsApp work, AI follow-ups, and document generation. Its per-user billing and UAE-focused design are central considerations for prospective brokerage teams.
Facts from Ruby CRM's own pages
- AI features
- Ruby AI can update lead status, schedule follow-ups, transcribe calls and send a daily recap. · rubycrm.ai, 12 Oct 2026
- Automated follow-up
- Yes · rubycrm.ai, 20 Sept 2026
- Documents
- Ruby generates PDF brochures, NOCs and lease agreements from listing data in multiple languages and currencies. · rubycrm.ai, 12 Oct 2026
- Founded
- 2025 · rubycrm.ai, 28 Sept 2026
- Headquarters
- Dubai, United Arab Emirates · rubycrm.ai, 28 Sept 2026
- Lead import
- Yes · rubycrm.ai, 20 Sept 2026
- Lead management
- It brings inquiries from Bayut, PropertyFinder, Dubizzle, Skyloov, Facebook, WhatsApp and CSV into a lead system that routes them to agents. · rubycrm.ai, 12 Oct 2026
- Lead routing
- Yes · rubycrm.ai, 20 Sept 2026
- Listings
- Users can create a listing once and publish it to Bayut, PropertyFinder, Dubizzle and Skyloov. · rubycrm.ai, 12 Oct 2026
- Mobile
- Ruby states that its mobile app is available for iOS and Android. · rubycrm.ai, 12 Oct 2026
- Mobile app
- Yes · rubycrm.ai, 20 Sept 2026
- Other integrations
- Listed integrations include Reelly, Meta Lead Ads, Google Calendar, Outlook and a public API for REST connections. · rubycrm.ai, 12 Oct 2026
- Privacy
- Ruby's privacy policy says CRM data is stored in encrypted databases hosted in the UAE or other compliant regions and that Facebook and CRM data is not shared or sold externally. · rubycrm.ai, 12 Oct 2026
- Product
- Ruby CRM is an AI-powered real estate CRM designed for UAE property brokerages. · rubycrm.ai, 12 Oct 2026
- Property matching
- Yes · rubycrm.ai, 20 Sept 2026
- Security
- The team and security page describes two-factor login, separate brokerage data, lead verification and expiring links for sensitive documents. · rubycrm.ai, 12 Oct 2026
- Support
- Ruby offers a 30-minute founder-led walkthrough and says it can be granted temporary read-only support access that expires automatically. · rubycrm.ai, 12 Oct 2026
- Team and access controls
- The product lists five roles—Admin, Manager, Agent, Marketing and Support—and multi-team support. · rubycrm.ai, 12 Oct 2026
- Translation
- Ruby says it translates WhatsApp conversations in more than 150 languages in both directions. · rubycrm.ai, 12 Oct 2026
- The CRM includes a per-agent WhatsApp Business inbox with voice notes, images, location pins and reactions alongside the lead. · rubycrm.ai, 12 Oct 2026
- Who it serves
- Ruby CRM says it is built for real estate brokers and property brokerages in the UAE. · rubycrm.ai, 12 Oct 2026
Where Ruby CRM stands on Freedom251
- Real Estate CRM Software#54 of 249