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No. 128of 249 ·Real Estate CRM Software

Ruby CRM

Web · Android · iPhone · API· paid plans from AED 150/mo

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Freedom report

Two barsScore 5.9

  • Free tierNo free tier
  • Runs widely3 of 6 device platforms
  • DocumentedPlans, terms and facts published

Ruby CRM is an AI-powered real estate CRM for UAE property brokerages. It collects inquiries from Bayut, PropertyFinder, Dubizzle, Skyloov, Facebook, WhatsApp, and CSV, then routes leads to agents. Teams can create a listing once and publish it to Bayut, PropertyFinder, Dubizzle, and Skyloov. Each agent receives a WhatsApp Business inbox alongside the lead, supporting voice notes, images, location pins, and reactions. Ruby AI can update lead status, schedule follow-ups, transcribe calls, and send a daily recap. Ruby says WhatsApp conversations can be translated in both directions across more than 150 languages. The CRM generates PDF brochures, NOCs, and lease agreements from listing data in multiple languages and currencies. Integrations include Reelly, Meta Lead Ads, Google Calendar, Outlook, and a public REST API. Roles are Admin, Manager, Agent, Marketing, and Support, with multi-team support. Security details include two-factor login, separate brokerage data, lead verification, and expiring sensitive-document links. Mobile apps are available for iOS and Android, alongside web and API access. Plans are priced per user: 150.00 AED per month billed yearly, 175.00 AED quarterly, or 200.00 AED monthly.

Who it is for

It suits UAE real estate brokers and brokerages that need lead routing, listing distribution, WhatsApp communication, and multilingual documents.

What is good

  • Imports leads from major property and social sources
  • Publishes one listing across four portals
  • Provides per-agent WhatsApp Business inboxes
  • Translates WhatsApp conversations in over 150 languages
  • Offers iOS and Android apps

What to know first

  • Pricing is per user
  • No free plan is listed
  • Designed specifically for UAE property brokerages

Verdict

Ruby CRM links property lead intake, portal publishing, WhatsApp work, AI follow-ups, and document generation. Its per-user billing and UAE-focused design are central considerations for prospective brokerage teams.

Ruby CRM plans and pricing

All plans
Yearly AED 150/mo AED 1,800 per user, paid yearly Same Ruby CRM features; priced per user rubycrm.ai · 12 Oct 2026
Quarterly AED 175/mo AED 525 per user, paid quarterly Same Ruby CRM features; priced per user rubycrm.ai · 12 Oct 2026
Monthly AED 200/mo AED 200 per user, paid monthly Same Ruby CRM features; priced per user rubycrm.ai · 12 Oct 2026

Compared on real estate CRM software

Automated follow-up
Yes
Lead routing
Yes
Property matching
Yes
Mobile app
Yes
Lead import
Yes

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