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Routee SMS API
What Routee SMS API is
Routee SMS API is a paid web and API service for transactional and promotional text messaging. It can send one-time passwords, alerts, receipts, shipping updates, and campaign messages to and from any country; Routee’s transactional page describes delivery in over 210 countries and regions. Bulk campaigns can address contacts or groups, personalize text with contact labels, schedule sends, and run in test mode. Inbound SMS can reach a customer webhook for replies and keyword-driven two-way flows. Each message receives a tracking ID, with delivery progress available through endpoints or callbacks. An analysis endpoint estimates encoding, character count, billable parts, and destination-specific cost before sending. The REST-style API uses JSON and OAuth 2.0. Security controls include dashboard two-factor authentication and IP allow-lists. Routee lists a 10,000-requests-per-minute limit, integrations such as Salesforce and Zapier, and pay-as-you-go billing that varies by destination and network. A free trial is available by request.
Who it suits
It suits teams sending transactional texts, promotional campaigns, or two-way SMS through web and API connections. It is also relevant to organizations needing tracking, webhooks, integrations, and international delivery.
What it does well
- Transactional and promotional SMS support
- Bulk scheduling, personalization, and test mode
- Inbound webhooks enable two-way messaging
- Tracking IDs and delivery callbacks
- OAuth 2.0 and IP allow-lists
What to know first
- Usage pricing varies by destination and network
- Recipient numbers must use E.164 format
- Documented limit is 10,000 requests per minute
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pay-as-you-go SMS | Usage-based; pricing depends on destination and network. · No fixed price shown on the pricing page · API pricing can be retrieved by country and network | On request |
As routee.net lists them, read 5 Oct 2026. The maker's own page has the final word.
Verdict
Routee combines transactional messaging, campaign tools, inbound webhooks, and delivery tracking in one API service. Its usage-based pricing, international number-format requirement, and documented request limit should be checked against your sending workflow.
Facts from Routee SMS API's own pages
- API format
- The Routee API uses REST-style HTTP methods, JSON request and response bodies, and OAuth 2.0 authorization. · docs.routee.net, 4 Oct 2026
- API limits
- The API introduction states a limit of 10,000 requests per minute and says to contact support for a higher limit. · docs.routee.net, 5 Oct 2026
- Bulk campaigns
- Bulk campaigns can send the same message to many recipients, use contacts and groups, personalize with contact labels, schedule sends and run in test mode. · docs.routee.net, 4 Oct 2026
- Coverage
- Routee describes its API as sending SMS messages to and from any country. · docs.routee.net, 4 Oct 2026
- Delivery tracking
- Messages can be tracked by ID, and delivery or campaign updates can be sent to callback URLs. · docs.routee.net, 5 Oct 2026
- Destination format
- SMS recipient numbers must use E.164 international format and contain no more than 15 digits after the plus sign. · docs.routee.net, 4 Oct 2026
- Inbound messaging
- Inbound SMS can be delivered to a customer webhook for two-way flows, including replies and keyword handling. · docs.routee.net, 4 Oct 2026
- Integration options
- Routee lists integrations including Salesforce, HubSpot, Zoho CRM, WordPress, Zendesk, Zapier, Slack and GitHub. · routee.net, 4 Oct 2026
- Integrations
- The integrations page lists Salesforce, HubSpot, Zoho CRM, WordPress, Zendesk, Zapier, Slack, and other platforms. · routee.net, 5 Oct 2026
- Message analysis
- The API can estimate SMS character count, encoding, message parts, and destination cost before sending. · docs.routee.net, 5 Oct 2026
- Messaging use
- Routee SMS supports transactional messages such as OTPs, alerts, receipts and shipping updates, as well as promotional campaigns. · docs.routee.net, 4 Oct 2026
- Pricing
- Routee’s pricing page says customers pay for what they use; the SMS price catalog varies by country and mobile network. · routee.net, 5 Oct 2026
- Rate limit
- The documented Routee API limit is 10,000 requests per minute, with higher limits available by contacting support. · docs.routee.net, 4 Oct 2026
- Reach
- Routee’s transactional SMS page says its service delivers in over 210 countries and regions. · routee.net, 5 Oct 2026
- Security
- Routee documents OAuth 2.0 authentication, dashboard two-factor authentication, and IP allow-lists for accounts and applications. · docs.routee.net, 5 Oct 2026
- Security controls
- Routee documents dashboard two-factor authentication, dashboard IP allow-lists and application-level IP whitelisting. · docs.routee.net, 4 Oct 2026
- SMS API
- Routee provides an API to send SMS messages to and from any country, with a unique tracking ID for each message. · docs.routee.net, 5 Oct 2026
- Support
- Routee’s transactional SMS page advertises monitoring and support 24/7/365. · routee.net, 5 Oct 2026
- Transactional and campaigns
- The API supports individual transactional SMS and bulk campaigns with scheduled sends, test mode, and contact personalization. · docs.routee.net, 5 Oct 2026
- Trial
- The transactional SMS page invites visitors to try the service for free. · routee.net, 5 Oct 2026
- Two-way SMS
- Inbound SMS can be sent to a server webhook for replies and other two-way messaging flows. · docs.routee.net, 5 Oct 2026
Where Routee SMS API stands on Freedom251
- Transactional SMS Software#40 of 76