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Plivo SMS API
What Plivo SMS API is
Plivo SMS API provides programmable messaging for secure logins, alerts, marketing, and customer conversations. It supports two-way SMS, inbound webhooks, MMS, short codes, and toll-free numbers through web and API access. Developer guides cover C#, Go, Java, Node.js, PHP, Python, and Ruby, while APIs use HTTPS, Basic Authentication, and JSON request bodies. Plivo says messages can reach 226 countries, with throughput above 10,000 messages per second and sub-three-second latency. It advertises 99%+ delivery and 99.99% uptime. Features include FraudShield and machine-learning screening, event-triggered workflows, a no-code journey builder, and brand-aligned SMS agents. Integrations include Shopify, WooCommerce, Salesforce, HubSpot, Zoho, Zapier, and other automation tools. Security controls listed include TLS 1.2 or greater in transit and AES-256 at rest. Pricing is usage-based from $0.01, with carrier surcharges applying; a free trial is available and the signup offer says cancellation is allowed anytime.
Who it suits
It suits developers and businesses building transactional, promotional, or conversational SMS workflows across many countries. Teams can use APIs, SDKs, no-code journeys, or listed integrations.
What it does well
- Two-way SMS and inbound webhooks
- MMS, short codes, and toll-free numbers
- SDKs for seven languages
- Messages to 226 countries
- Free trial available
What to know first
- No free plan
- Carrier surcharge fees apply
- Usage-based pricing can vary
- Some enterprise features require custom pricing
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pay as you go | Usage-based SMS API pricing | $0.01 a month |
| Short Code | per outbound or inbound SMS · $1,500 one-time purchase fee · additional carrier surcharge fees apply | $0.01 |
| Long Codes | per outbound or inbound SMS · additional carrier surcharge fees apply · volume discounts as you scale | $0.01 |
| Toll-Free | per outbound or inbound SMS · additional carrier surcharge fees apply · volume discounts as you scale | $0.01 |
| Long Codes rental | monthly rental · SMS-enabled sender type | $0.50 a month |
| Toll-Free Numbers rental | monthly rental · SMS-enabled sender type | $1 a month |
| Enterprise | starts at per month · custom volume-based pricing · SMS, MMS & RCS · custom coverage · BAA/HIPAA · SSO · dedicated Slack onboarding | $1,000 a month |
| SMS short codes | $0.0077 per SMS | $0.01, paid once |
The first 8 of 18 plans, as plivo.com lists them, read 24 Sept 2026. The maker's own page has the final word. Every plan
Verdict
Plivo SMS API covers developer messaging, automation, integrations, and global delivery in one service. Review usage rates and carrier surcharges closely when estimating costs.
Facts from Plivo SMS API's own pages
- AI SMS agents
- Brand-aligned SMS agents can drive sales, recommend products, and handle inquiries. · plivo.com, 28 Sept 2026
- API access
- Plivo APIs use HTTPS, Basic Authentication with an Auth ID and Auth Token, and JSON request bodies. · plivo.com, 28 Sept 2026
- Campaign automation
- Automated SMS workflows can use event-based triggers and customer actions. · plivo.com, 28 Sept 2026
- Carrier connectivity
- Direct carrier connections and proprietary routing are provided. · plivo.com, 28 Sept 2026
- Carrier surcharges
- Additional carrier surcharge fees apply to inbound and outbound SMS usage. · plivo.com, 28 Sept 2026
- Company identity
- The page identifies the company as Plivo Inc. · plivo.com, 28 Sept 2026
- Company scale
- Plivo says it was founded in 2011, handles more than 1 billion API requests per month and serves more than 190 countries. · plivo.com, 28 Sept 2026
- Compliance
- Plivo lists GDPR, SOC 2, HIPAA/HITECH, PCI DSS Level 1, CSA STAR Level 1 and the EU-U.S. Data Privacy Framework. · plivo.com, 28 Sept 2026
- Compliance certifications
- The page lists HIPAA, GDPR, SOC 2, PCI DSS, and STAR. · plivo.com, 28 Sept 2026
- Core purpose
- Plivo provides SMS for secure logins, critical notifications, marketing campaigns and conversational messaging. · plivo.com, 28 Sept 2026
- Delivery performance
- Plivo advertises 99.9% delivery, 10,000+ messages per second and sub-3-second average delivery latency. · plivo.com, 28 Sept 2026
- Delivery rate
- The platform states 99%+ delivery rates. · plivo.com, 28 Sept 2026
- Developer support
- Messaging development guides are provided for .NET, Go, Java, Node.js, PHP, Python and Ruby. · plivo.com, 28 Sept 2026
- Founded
- 2011 · plivo.com, 28 Sept 2026
- Fraud prevention
- Plivo says its built-in FraudShield uses ML-powered detection to screen messages and block spam and fraud. · plivo.com, 28 Sept 2026
- Fraud prevention
- FraudShield and ML-powered detection screen messages for spam and fraud. · plivo.com, 28 Sept 2026
- Free plan
- No · plivo.com, 24 Sept 2026
- Free trial
- New accounts receive trial credits, with no credit card required. · plivo.com, 28 Sept 2026
- Global reach
- The SMS page says Plivo can deliver messages to 226 countries. · plivo.com, 28 Sept 2026
- Global SMS coverage
- Messages can be sent to 226 countries. · plivo.com, 28 Sept 2026
- Headquarters
- Austin, Texas, USA · plivo.com, 28 Sept 2026
- Inbound webhooks
- Yes · plivo.com, 24 Sept 2026
- Integrations
- Official integrations include Microsoft Power Automate, Integromat, Zapier, Auth0, n8n, Pipedream, Integrately, GitHub Actions, Tray and EngageBay. · plivo.com, 28 Sept 2026
- Messaging use cases
- Use cases include OTPs, alerts, notifications, promotions, loyalty, and conversational messaging. · plivo.com, 28 Sept 2026
Where Plivo SMS API stands on Freedom251
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