Recurpay

Recurpay is a Shopify subscription app for stores selling recurring physical or digital goods, replenishment orders, and subscription boxes. It is a strong fit for merchants who want customers to control their own schedules and need automated recovery for failed charges. Its broad starting package is attractive, but serious growth features are reserved for higher tiers.

Overview

Merchants can offer pay-as-you-go subscriptions at weekly, monthly, bi-monthly, or custom intervals, alongside prepaid delivery plans. That range accommodates routine consumables as well as planned boxes and other products delivered on a schedule. Both physical and digital products are supported, and a native storefront widget handles the customer-facing subscription experience.

Subscribers can skip, pause, swap or change items, reschedule deliveries, and cancel through a self-service portal. This puts routine account changes in the subscriber’s hands rather than creating support tickets. Smart dunning automatically retries failed recurring payments, a practical safeguard against involuntary churn, although retries cannot ensure every payment is recovered.

Reporting includes monthly recurring revenue, churn, lifetime value, retention, and subscriber growth. Merchants therefore get measures for both financial performance and customer behavior. Recurpay also advertises 24/7 live human support, onboarding help from an implementation team, and white-glove migration from other apps with zero data loss.

Key features

• Flexible billing: Custom and fixed intervals plus prepaid delivery let merchants match billing to product usage instead of forcing one schedule.
• Subscriber controls: Skip, pause, swap, reschedule, item changes, and cancellation are all handled in the portal, reducing manual intervention.
• Recovery and reporting: Automatic payment retries address failed charges, while MRR, churn, LTV, retention, and growth metrics support subscription decisions.
• Connections: Compatible services named by the Shopify listing include Klaviyo, Omnisend, Mailchimp, Stripe, ShopPay, PayPal, Zapier, Make, Yotpo, and Judge.me. Payment partners listed on Recurpay’s site include Mollie, Cashfree, PayU, Razorpay, and Stripe.
• Merchant assistance: Around-the-clock human support and assisted migration are useful when moving an established subscriber base, not just launching a new store.

Pricing

Development stores — free: Free for all development stores with 0% transaction fees, subscription analytics, a customer portal, and automatic payment recovery. It is suitable for building or demonstrating a Shopify implementation, not for a live commercial storefront.

Launch — $9 a month: Billed monthly with 0% transaction fees, unlimited subscriptions, pay-as-you-go and prepaid plans, a customizable widget, the portal, and payment recovery. A 14-day free trial lowers the risk of starting, and this is the sensible tier for a live store needing the core subscription workflow. It does not include the higher-tier automation, campaigns, box builder, advanced analytics, integrations, API, or webhooks.

Grow — $19 a month: Adds discount, gift, and swap bots; email campaigns; Build a Box; an AI and code editor for widgets; advanced analytics; integrations; API access; and webhooks. The 14-day free trial makes it a better fit for merchants whose marketing and operational stack needs those connections, rather than a basic recurring-order setup.

Scale — $99 a month: Includes everything in Grow, supports up to $100K in subscription revenue, and adds an AI chatbot and high-performance infrastructure. It targets larger subscription operations; the stated revenue ceiling is an important constraint for businesses approaching or exceeding it.

Platforms

Recurpay is offered through web and API platforms and is built for Shopify storefronts. Its listed integrations and webhooks make it more suitable for stores that need connected marketing or operational systems than for an isolated checkout.

Who it's for

Choose Recurpay if you run a Shopify store with recurring physical or digital products, need prepaid or unusual billing cycles, and want subscribers to manage changes themselves. Launch covers the fundamentals at a low monthly price; Grow is the practical choice for campaigns, box building, richer analytics, and system integrations. Development stores are the only stated free-plan audience, so production merchants should budget for a paid tier.

Pros and cons

• Pros: Broad interval and prepaid-plan support; extensive subscriber self-service; automatic payment retries; 0% transaction fees on every listed plan; migration assistance and 24/7 human support.
• Cons: The free option is restricted to development stores; advanced tools begin at Grow; Scale costs $99 a month and caps supported subscription revenue at $100K.

Alternatives

Appstle Subscriptions is worth considering if a free tier covering up to $500 in monthly subscriptions and pay-as-you-go or prepaid billing is more useful than Recurpay’s development-store-only plan. Loop Subscriptions suits a smaller launch capped at 50 active subscriptions on its free plan. Seal Subscriptions starts at $5.95 a month with 100 total subscriptions and a 30-day trial, offering a lower-cost entry point. PayWhirl has a free starter option but charges 3.0% per transaction. Lemon Squeezy has no monthly ecommerce fee but applies transaction fees. RecurrinGO! is another paid subscription option with a free plan. Subi Subscriptions offers a free development-store tier. Lesuto is a broader freemium platform spanning Android, iOS, web, and API rather than a Shopify-focused subscription app.

Verdict

Recurpay is a good choice for Shopify merchants that need flexible recurring and prepaid plans, strong subscriber self-service, and payment recovery without transaction fees. Look elsewhere if you need a genuinely free live-store plan, a lower-cost high-volume tier, or revenue capacity beyond Scale’s $100K limit.