Loop Subscriptions

Loop Subscriptions is a Shopify app for merchants who want recurring orders alongside tools to retain subscribers. Its free tier is a low-commitment starting point, but paid plans begin at $99 a month, and checkout upgrades require Shopify Plus.

Overview

Loop brings subscription operations and retention into one Shopify app. Bundles, build-a-box, prepaid plans, and custom billing intervals support different recurring-purchase models; a subscriber portal lets customers manage subscriptions, including pausing or skipping. Cancellation flows and failed-payment recovery address points where merchants can lose subscribers.

Loop Flows adds no-code workflows built with IF-THEN logic, giving merchants a way to automate subscription processes without building custom code. Integrations include Klaviyo, Postscript, Attentive, Yotpo, Gorgias, Zendesk, Rebuy, and Google Analytics. The app is installed through a Shopify account and selected store, so it is not a standalone subscription platform for merchants outside Shopify.

Key features

Subscription management and retention

Bundles and build-a-box give stores options for shaping recurring offers, while the customer portal, pause-or-skip controls, and cancellation flows support subscriber self-service and retention. Failed-payment recovery is useful for addressing payment interruptions. These capabilities suit stores managing an ongoing subscriber base better than sellers who need only a basic recurring charge.

Workflows, integrations, and migration

Loop Flows uses IF-THEN logic to automate workflows without code. Connections to marketing, support, reviews, analytics, and merchandising tools can fit into an existing Shopify stack. White-glove migration is included in every plan, with no migration or onboarding fees, reducing the direct cost of moving subscription operations to Loop.

Admin API access and webhooks are included only in Pro and Enterprise. Merchants needing those capabilities must budget beyond Starter. Checkout upgrades also require Shopify Plus, which makes that part of the product unsuitable for stores on other Shopify plans.

Pricing

Free gives small stores a way to try the portal and analytics, but its 50-active-subscription cap limits its use as a growing subscription program. Starter removes that stated cap and adds a 14-day trial, though its 1.0% transaction rate is an ongoing cost to weigh alongside the monthly price. Pro costs substantially more, but lowers the transaction rate to 0.75% and adds API access, webhooks, and closer support; it is the more relevant tier for stores that need those capabilities. Enterprise pricing is negotiated, making it a fit for merchants seeking volume-based terms or custom development rather than a predictable published price.

Email support is included across plans. Pro adds a dedicated customer success manager and Slack channel; Enterprise adds phone and chat. Loop describes migration and onboarding as fee-free on every plan.

Platforms

Loop is available on web and through an API, and requires a Shopify account and selected store for installation. Shopify Plus is required for checkout upgrades.

Who it's for

Loop is best suited to Shopify merchants building recurring revenue who need customer self-service, retention workflows, payment recovery, and integrations with commerce and customer-engagement tools. The free plan can suit a small program within its 50-active-subscription limit. Stores that need API access or webhooks should look at Pro or Enterprise. Merchants outside Shopify, or those who do not need the broader retention and workflow features, should consider a simpler alternative.

Pros and cons

• Pros: Subscription offers, customer management, cancellation flows, and failed-payment recovery are brought together for Shopify stores.
• Pros: No-code IF-THEN workflows and a broad set of named integrations can support more involved subscription operations.
• Pros: Migration and onboarding have no fees on any plan, and the free tier includes a portal and analytics.
• Cons: Free is capped at 50 active subscriptions, while paid plans start at $99 a month and also charge a transaction rate.
• Cons: Admin API and webhooks are reserved for Pro and Enterprise, and checkout upgrades require Shopify Plus.
• Cons: Enterprise requires custom pricing, so its cost cannot be planned from a published monthly rate.

Alternatives

Subscription Ecommerce Software is a broader directory for comparing subscription commerce options.

• Appstle Subscriptions is worth comparing if a lower-cost start matters: its free plan supports up to $500 in subscriptions per month and includes pay-as-you-go and prepaid subscriptions, plus 24/7 human support.
• PayWhirl may suit merchants prioritizing a free entry plan; its Starter plan is $0 per month with a 3.0% transaction fee, and payment gateway processing fees still apply.
• Recurpay is an option for development stores, with a free plan that includes subscription analytics, a customer portal, and automatic payment recovery at 0% transaction fee.
• Seal Subscriptions offers lower-priced paid tiers, including SUPERSALE at $5.95 a month for 100 total subscriptions with a 30-day free trial.
• Subi Subscriptions is another freemium alternative for merchants comparing subscription apps.
• Lemon Squeezy is a web-based free ecommerce option with no monthly charge and a 5% + $0.50 per-transaction fee.
• WooCommerce may suit stores seeking self-hosted software: its core is free, with unlimited products, orders, and APIs.
• RecurrinGO! is another web-based alternative.

Verdict

Choose Loop if your Shopify store needs subscription retention and operations tools together, and you value included migration, workflow automation, and integrations. Its strongest case is the breadth of subscription and recovery features; the main reasons to look elsewhere are the $99.00 USD monthly paid entry point, transaction charges, the free plan's 50-subscription ceiling, and Shopify Plus requirement for checkout upgrades.