Freedom251 › Lead Generation Software
PX
What PX is
PX is a web-based technology platform for managing customer acquisition through lead-source partnerships. Its marketplace connects teams with more than 500 direct lead partners across more than 30 industries, including home services, insurance, education, healthcare, and financial services. Campaign formats include leads, inbound calls, click campaigns, and aged leads. PX brings vendor sourcing, lead buying, post-purchase activity, monitoring, and compliance into one workflow. Reporting can show performance by vendor, channel, traffic type, and sub-ID, including ROI data. AI-powered pricing recommendations consider conversion rates, win rates, lead maturity, and source performance. Budget tools cover branches, vendors, and campaigns, with spend reallocation based on performance. Verification features include filters, deduplication, identity checks, consent validation, fraud signals, and third-party services. PX also lists TalkThread, Pulse, and Connector for call analysis, website compliance, and identity, consent, CRM, or dialer workflows. Pricing is available by request.
Who it suits
PX suits teams managing lead partnerships and acquisition campaigns across multiple vendors, channels, or industries. It is also aimed at organizations needing lead verification, compliance controls, integrations, and performance reporting.
What it does well
- Marketplace has more than 500 direct lead partners
- Supports leads, calls, clicks, and aged leads
- ROI reporting reaches vendor and sub-ID levels
- Includes lead verification and consent controls
- Offers AI pricing and budget management tools
What to know first
- Pricing requires contacting sales
- Web platform only
- Managed features target enterprise acquisition operations
Verdict
PX combines marketplace access, campaign operations, verification, compliance, and performance analysis in one web platform. Prospective customers must contact sales for demos and pricing.
Facts from PX's own pages
- AI products
- PX lists TalkThread for AI-powered call analysis, Pulse for automated website compliance verification, and Connector for identity, contactability, consent, and CRM or dialer delivery. · px.com, 11 Oct 2026
- AI tools
- PX lists TalkThread for call analysis, Pulse for compliance verification of acquisition websites, and Connector for identity, consent, CRM, and dialer workflows. · px.com, 11 Oct 2026
- Budget controls
- PX says its platform manages budgets across branches, vendors, and campaigns and can reallocate spend based on performance. · px.com, 11 Oct 2026
- Campaign formats
- The marketplace supports leads, calls, clicks, and aged leads managed in one place. · px.com, 11 Oct 2026
- Campaign management
- PX lets customers manage vendor sourcing, lead buying, post-purchase activity, monitoring, and compliance across the lead buying lifecycle. · px.com, 11 Oct 2026
- Company
- PX says it was founded in 2010 by Frans van Hulle and Bas Offers and lists its headquarters at 44 Wall Street, Suite 605, New York, NY 10005. · px.com, 11 Oct 2026
- Compliance
- The marketplace page lists regulatory controls, audit trails, and TCPA and consent logs as platform capabilities. · px.com, 11 Oct 2026
- Founded
- 2010 · px.com, 28 Sept 2026
- Headquarters
- New York, NY, United States · px.com, 28 Sept 2026
- Industries
- PX identifies home services, insurance, education, healthcare, and financial services as industries it serves. · px.com, 11 Oct 2026
- Industries served
- PX lists home services, insurance, education, healthcare, and financial services among its target industries. · px.com, 11 Oct 2026
- Integrations
- PX describes distributing leads to customers’ tech stacks, including internal systems, automation, CDPs, CRMs, call centers, and BI tools. · px.com, 11 Oct 2026
- Lead formats
- The marketplace supports leads, inbound calls, click campaigns, and aged leads. · px.com, 11 Oct 2026
- Managed services
- PX offers managed campaign operations, digital acquisition campaign management, and compliance and governance support. · px.com, 11 Oct 2026
- Marketplace
- Its marketplace connects customers with more than 500 direct lead partners across more than 30 industries. · px.com, 11 Oct 2026
- Optimization
- PX provides AI-powered programmatic lead pricing recommendations, custom filters, and campaign or sub-ID-level ROI insights. · px.com, 11 Oct 2026
- Performance insights
- The platform reports performance down to vendor, channel, traffic type, and sub-ID, including ROI data. · px.com, 11 Oct 2026
- Pricing access
- PX directs visitors to contact sales for demos and pricing. · px.com, 11 Oct 2026
- Pricing availability
- PX directs prospects to contact its sales team for demos and pricing; the pages reviewed do not list plan prices. · px.com, 11 Oct 2026
- Pricing tools
- PX offers AI-powered pricing recommendations that can align lead prices with conversion rates, win rates, lead maturity, and source performance. · px.com, 11 Oct 2026
- Product
- PX is a technology platform for predictable and transparent customer acquisition that lets customers manage lead source partnerships in one place. · px.com, 11 Oct 2026
- Purpose
- PX describes itself as a technology platform for predictable, transparent customer acquisition, where teams can manage lead-source partnerships in one place. · px.com, 11 Oct 2026
- Security and compliance
- The PX site displays AICPA SOC 2 Certified and HIPAA Compliant badges. · px.com, 11 Oct 2026
- Security and compliance claims
- The company site displays SOC 2 and HIPAA badges and links to a vulnerability disclosure policy. · px.com, 11 Oct 2026
Where PX stands on Freedom251
- Lead Generation Software#52 of 52