PopStar is an AI-powered influencer marketing platform for brands and creators, operated by YOYO Holdings Pte. Ltd. in Singapore. It offers creator discovery, campaign management, performance analytics, and creator payment tools through Android, iOS, and web applications. Analytics include real-time tracking, ROI predictions, custom reports, predictive analysis, cross-platform social tracking, content analysis, engagement optimization, competitor benchmarking, and viral-content prediction. Audience analytics cover demographic and psychographic details, audience overlap, engagement patterns, and growth opportunities. Payment features support automated processing, multiple payment methods, tax-compliance automation, tracking, and fraud detection. Affiliate tools provide AI matching, commission tracking, automated links, conversion attribution, and revenue optimization. Campaigns use sponsored posts on Instagram and/or Facebook, and creators must connect one or both accounts to submit posts. Influencers need at least 500 followers and public social channels for the stated eligibility standard. Pricing is on request; approved invoices have a $1500 minimum excluding VAT unless otherwise approved. The terms say YOYO has no obligation to provide platform support or maintenance.
Who it is for
PopStar is aimed at brands and influencers forming partnerships and running sponsored social campaigns. It suits users needing creator discovery, campaign analytics, audience insights, payment processing, or affiliate tools.
What is good
- Available on Android, iOS, and web
- Provides creator discovery and campaign management
- Includes real-time and predictive analytics
- Automates creator payments and tax compliance
- Offers affiliate matching and conversion attribution
What to know first
- Pricing is available on request
- Approved invoices have a $1500 minimum excluding VAT
- Creators need at least 500 followers
- Platform support or maintenance is not required
Verdict
PopStar combines influencer discovery, campaign administration, analytics, payments, and affiliate functions. Its stated eligibility rules, invoice minimum, and limited support obligation are important considerations for prospective users.
Compared on influencer marketing platforms
- Creator discovery
- Yes
- Campaign management
- Yes
- Performance analytics
- Yes
- Creator payments
- Yes
