Hypp is a creator media exchange connecting brands, creators, and agencies for planning, running, managing, and measuring creator campaigns. Brands can purchase outcomes such as reach, views, and engagement instead of buying individual creator posts. Campaigns can target Instagram and YouTube using platform, geography, language, audience age, content type, and budget. Hypp’s matching system can rank or allocate creators according to audience demographics, engagement patterns, content style, and niche relevance. Campaign services may include briefs, collaboration and approval workflows, delivery tracking, analytics, performance reporting, and commercial engagement tools. AI features may help create, refine, or edit campaign briefs and related content. Creator payments are supported, and creators register with a name, mobile number, and email using verification codes. Brand onboarding lists indicative rates of ₹0.30 per reach, ₹0.70 per view, and ₹2.20 per engagement; the final rate card is set after onboarding. Hypp is available on the web and through an API, with pricing on request. Estimates and recommendations are indicative and do not guarantee performance or commercial outcomes.
Who it is for
Hypp suits brands and agencies buying measurable creator-campaign outcomes, as well as creators seeking paid campaign work. It is also relevant to teams managing Instagram or YouTube targeting and reporting.
What is good
- Buys reach, views, or engagement outcomes
- Matches creators using audience and content signals
- Supports Instagram and YouTube campaigns
- Includes campaign analytics and reporting
- Creator payments are supported
What to know first
- Pricing is available only on request
- Indicative rates are set before final onboarding
- Campaign estimates do not guarantee outcomes
- Verification may be required for features
Verdict
Hypp combines creator discovery, outcome-based buying, campaign workflows, and measurement across web and API access. Its indicative rates can guide onboarding, but the service states that projections are not performance guarantees.
Compared on influencer marketing platforms
- Creator discovery
- Yes
- Campaign management
- Yes
- Performance analytics
- Yes
- Supported social channels
- Creator payments
- Yes
