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Hypp
by Hypp
What Hypp is
Hypp is a creator media exchange connecting brands, creators, and agencies for planning, running, managing, and measuring creator campaigns. Brands can purchase outcomes such as reach, views, and engagement instead of buying individual creator posts. Campaigns can target Instagram and YouTube using platform, geography, language, audience age, content type, and budget. Hypp’s matching system can rank or allocate creators according to audience demographics, engagement patterns, content style, and niche relevance. Campaign services may include briefs, collaboration and approval workflows, delivery tracking, analytics, performance reporting, and commercial engagement tools. AI features may help create, refine, or edit campaign briefs and related content. Creator payments are supported, and creators register with a name, mobile number, and email using verification codes. Brand onboarding lists indicative rates of ₹0.30 per reach, ₹0.70 per view, and ₹2.20 per engagement; the final rate card is set after onboarding. Hypp is available on the web and through an API, with pricing on request. Estimates and recommendations are indicative and do not guarantee performance or commercial outcomes.
Who it suits
Hypp suits brands and agencies buying measurable creator-campaign outcomes, as well as creators seeking paid campaign work. It is also relevant to teams managing Instagram or YouTube targeting and reporting.
What it does well
- Buys reach, views, or engagement outcomes
- Matches creators using audience and content signals
- Supports Instagram and YouTube campaigns
- Includes campaign analytics and reporting
- Creator payments are supported
What to know first
- Pricing is available only on request
- Indicative rates are set before final onboarding
- Campaign estimates do not guarantee outcomes
- Verification may be required for features
Verdict
Hypp combines creator discovery, outcome-based buying, campaign workflows, and measurement across web and API access. Its indicative rates can guide onboarding, but the service states that projections are not performance guarantees.
Facts from Hypp's own pages
- AI tools
- Hypp may offer AI features to help users create, refine or edit campaign briefs and related content. · hypp.in, 12 Oct 2026
- Automated matching
- The platform can match, rank or allocate creators using audience demographics, engagement patterns, content style and niche relevance. · hypp.in, 12 Oct 2026
- Campaign management
- Yes · hypp.in, 22 Sept 2026
- Campaign outcomes
- Brands can buy targeted reach, views, and engagement across Instagram and YouTube. · hypp.in, 12 Oct 2026
- Campaign workflow
- The site says the system selects and deploys creators, then measures campaign delivery. · hypp.in, 12 Oct 2026
- Company
- Hypp says it is owned and operated by Editorji Technologies Private Limited, with a registered office in Sultanpur, New Delhi, India. · hypp.in, 12 Oct 2026
- Creator discovery
- Yes · hypp.in, 22 Sept 2026
- Creator matching
- Its matching system considers audience demographics, engagement patterns, content style, and niche relevance. · hypp.in, 12 Oct 2026
- Creator onboarding
- Creators can register with a name, mobile number and email address, with verification codes sent by WhatsApp and email. · hypp.in, 12 Oct 2026
- Creator payments
- Yes · hypp.in, 22 Sept 2026
- Data collection
- The privacy policy says Hypp may collect account, profile, business, verification, payment, campaign and communications information, along with device, browser, IP and usage data. · hypp.in, 12 Oct 2026
- Eligibility
- The terms say users must be at least 18 or the age of majority applicable to them. · hypp.in, 12 Oct 2026
- Headquarters
- New Delhi, India · hypp.in, 28 Sept 2026
- Indicative rates
- The brand onboarding page gives indicative rates of ₹0.30 per reach, ₹0.70 per view and ₹2.20 per engagement, and says the actual rate card is set after onboarding. · hypp.in, 12 Oct 2026
- Intended users
- Hypp is presented for brands and agencies seeking campaign outcomes and creators seeking paid campaign work. · hypp.in, 12 Oct 2026
- Limits
- Hypp says campaign estimates and projections are indicative and do not guarantee actual performance or commercial outcomes. · hypp.in, 12 Oct 2026
- Maker
- Hypp is owned and operated by Editorji Technologies Private Limited, whose registered office is in Sultanpur, New Delhi, India. · hypp.in, 12 Oct 2026
- Outcome buying
- Brands can buy campaign outcomes such as reach, views and engagement rather than individual creator posts. · hypp.in, 12 Oct 2026
- Performance analytics
- Yes · hypp.in, 22 Sept 2026
- Platform services
- The terms describe creator discovery, campaign management, collaboration, performance measurement, and commercial engagement tools. · hypp.in, 12 Oct 2026
- Privacy
- Hypp says it does not sell personal data and may share information as needed to operate the platform, facilitate campaigns or meet legal requirements. · hypp.in, 12 Oct 2026
- Privacy and cookies
- Hypp's cookie policy says cookies may support authentication, security, analytics, platform functionality, and social media features. · hypp.in, 12 Oct 2026
- Product
- Hypp describes itself as a performance-led creator media exchange for brands, creators, and agencies. · hypp.in, 12 Oct 2026
- Security and verification
- Hypp may require identity, business or other verification before granting access to certain features, and may restrict accounts that do not complete required verification. · hypp.in, 12 Oct 2026
Where Hypp stands on Freedom251
- Influencer Marketing Platforms#162 of 187