Freedom251 › Influencer Marketing Platforms
ACTIVATE
by ACTIVATE
What ACTIVATE is
ACTIVATE is an influencer marketing platform for brands and agencies, with creator discovery, campaign management, payments, relationship tracking, and reporting. Search uses filters, keywords, mentions, and hashtags, and brands can invite creators to collaborate. Influencer Relationship Management stores custom data, supports creator searches, and enables re-engagement automation. Campaign workflows cover usage rights, payment choices, negotiations, and review of drafts or revisions across file types. Reports can include audience sentiment, sales conversions, click-through rates, impressions, and campaign performance. Integrations listed include TikTok, Twitch, Instagram, Facebook, YouTube, Pinterest, Snapchat, and Twitter. A developer API connects another platform for influencer discovery, campaign management, and analytics retrieval. The maker also describes Shopify support for ordering, fulfillment, search, campaigns, and reporting. ACTIVATE Studio offers strategy, execution, creative direction, amplification, casting, contracting, compensation, monitoring, and reporting services. The platform launched in 2014; ACTIVATE was acquired by Impact in August 2020. Pricing is available on request.
Who it suits
ACTIVATE is presented for brands and agencies managing creator campaigns. Separate marketplace and talent-manager features address influencers and their representatives.
What it does well
- Search creators with filters, keywords, and hashtags
- Tracks relationships and custom creator data
- Campaign workflows include rights and payments
- Reports conversions, sentiment, and impressions
- API supports discovery and analytics
What to know first
- Pricing is available only on request
- Platform customers must request a demo
Verdict
ACTIVATE covers discovery through reporting, with relationship tools, workflow controls, social integrations, and an API. Its Studio services add managed campaign capabilities for brands and agencies.
Facts from ACTIVATE's own pages
- API
- ACTIVATE says its developer API can be integrated with a customer's platform to discover influencers, manage campaigns, and pull analytics. · try.activate.social, 13 Oct 2026
- Availability
- The brands and agencies pages direct prospective users to request a demo. · try.activate.social, 13 Oct 2026
- Campaign management
- Yes · try.activate.social, 22 Sept 2026
- Campaign workflow
- Campaign tools include usage rights, payment options, negotiations, and review of drafts and revisions across multiple file types. · try.activate.social, 13 Oct 2026
- Casting
- Users can create detailed campaign briefs and use filters, keywords, mentions, and hashtags to find creators. · try.activate.social, 12 Oct 2026
- Company history
- The company says it launched the ACTIVATE technology platform in 2014 and was acquired by Impact in August 2020. · try.activate.social, 13 Oct 2026
- Creator discovery
- Yes · try.activate.social, 22 Sept 2026
- Creator payments
- Yes · try.activate.social, 22 Sept 2026
- Discovery
- The platform supports influencer search using filters, keywords, mentions, and hashtags, and lets brands invite creators to collaborate. · try.activate.social, 13 Oct 2026
- Founded
- 2014 · try.activate.social, 28 Sept 2026
- Brands can connect an Instagram account to find people mentioning their brand and use hashtag discovery to find relevant content and influencers. · try.activate.social, 13 Oct 2026
- Intended users
- The company presents its platform and services to brands and agencies and also provides tools for influencers and talent managers. · try.activate.social, 12 Oct 2026
- Performance analytics
- Yes · try.activate.social, 22 Sept 2026
- Pricing availability
- The site directs prospective platform customers to request a demo and does not display plan prices on the pages reviewed. · try.activate.social, 12 Oct 2026
- Product
- ACTIVATE provides brands and agencies with an influencer marketing platform for creator discovery, campaign management, and measurement. · try.activate.social, 13 Oct 2026
- Relationship management
- Its Influencer Relationship Management tool tracks influencer relationships, custom data, and re-engagement activity. · try.activate.social, 13 Oct 2026
- Reporting
- Campaign reports can include audience sentiment, sales conversions, click-through rates, and impressions. · try.activate.social, 13 Oct 2026
- Security and compliance
- The reviewed maker pages did not state security certifications or compliance claims. · try.activate.social, 12 Oct 2026
- Service options
- ACTIVATE Studio offers influencer strategy, campaign execution, creative direction, amplification, casting, compensation, monitoring, and reporting services. · try.activate.social, 12 Oct 2026
- Shopify
- A maker blog post describes a Shopify integration for product ordering, fulfillment, influencer search, campaign management, and reporting. · try.activate.social, 13 Oct 2026
- Social integrations
- ACTIVATE lists integrations with TikTok, Twitch, Instagram, Facebook, YouTube, Pinterest, Snapchat, and Twitter. · try.activate.social, 12 Oct 2026
- Studio services
- ACTIVATE Studio offers influencer strategy, campaign execution, creative direction, amplification, casting, contracting, compensation, and reporting services. · try.activate.social, 13 Oct 2026
- Support
- The demo request page directs people seeking influencer support to submit a ticket through ACTIVATE help. · go.impact.com, 13 Oct 2026
- Who it serves
- ACTIVATE describes its platform and services as serving brands and agencies, with separate marketplace and talent manager features for creators and their representatives. · try.activate.social, 13 Oct 2026
Where ACTIVATE stands on Freedom251
- Influencer Marketing Platforms#163 of 187