Phlox
What Phlox is
Phlox is downloadable WordPress theme software with a free theme and a paid Pro version. The maker presents it for business, shop, agency, portfolio, news and magazine, food and restaurant, travel, and photography websites. It works with Elementor, WPBakery, and SiteOrigin page builders, and supports WooCommerce, child themes, WPML, and right-to-left languages including Arabic and Hebrew.
Phlox Pro adds one-click template installation and more than 80 ready-to-use page templates. It also lists product quick look, Easy Digital Downloads, multi-vendor, and Amazon Affiliate support, plus nine bundled premium plugins. Some premium plugin features require a separate license. The theme describes its layouts as responsive and mobile-first, with adaptive images and on-demand image loading intended to improve loading.
The One Site plan is $39, paid once for one production-site activation; Three Sites is $49, paid once for up to three activations. Both include lifetime product updates and six months of support. Support can be renewed for six months for USD 19. The listed minimums are WordPress 4.6, PHP 5.6, and MySQL 5.6 or higher.
Who it suits
Phlox suits people building business, shop, agency, portfolio, editorial, restaurant, travel, or photography websites with WordPress. Its builder compatibility, WooCommerce support, RTL support, and Pro templates serve varied site needs.
What it does well
- Free theme and paid Pro version are available.
- Works with Elementor, WPBakery, and SiteOrigin.
- Pro includes more than 80 page templates.
- Supports WooCommerce, WPML, child themes, and RTL.
- Both direct plans include lifetime product updates.
What to know first
- Some bundled plugin premium features need a separate license.
- Direct plan support lasts six months before renewal.
- The listed minimums include WordPress 4.6 and PHP 5.6.
Limits
The free theme is available, while the lowest paid plan is $39, paid once for one production-site activation. Both direct plans include six months of support; renewing support for six months costs USD 19.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| One Site | one-time payment · 1 production-site activation · lifetime product updates · 6 months of product support | $39, paid once |
| Three Sites | one-time payment · Up to 3 production-site activations · lifetime product updates · 6 months of product support | $49, paid once |
As phlox.pro lists them, read 5 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Phlox website.
- Choose the free theme or a Pro plan.
- For One Site, activate on one production site; Three Sites covers up to three.
- Use WordPress 4.6 or later with PHP 5.6 and MySQL 5.6 or higher.
- Choose Elementor, WPBakery, or SiteOrigin if using a supported page builder.
Verdict
Choose Phlox if you want a multipurpose WordPress theme with several page-builder options and a free starting point. Pro adds templates and store features, while buyers should account for the one-time plan cost and the six-month support term.
Questions
Is Phlox free?
Yes. Phlox has a free theme, and the maker also offers a paid Pro version.
How much do the direct plans cost?
One Site costs $39, paid once, and Three Sites costs $49, paid once.
What does Pro add?
Pro includes one-click template installation, more than 80 page templates, listed store features, and nine bundled premium plugins.
Which page builders does it support?
Phlox supports Elementor, WPBakery, and SiteOrigin.
Does it support RTL languages and WooCommerce?
Yes. It supports WooCommerce and right-to-left languages, including Arabic and Hebrew.
What support comes with a direct plan?
Each includes six months of product support. Support can be renewed for six months for USD 19.
Facts from Phlox's own pages
- Bundled plugins
- Phlox Pro includes nine bundled premium plugins; some plugin premium features require a separate license. · phlox.pro, 5 Oct 2026
- Data hosting
- The privacy policy says the primary Phlox server is hosted in Germany and identifies Cloudflare as providing edge delivery, availability, and security services. · phlox.pro, 5 Oct 2026
- Headquarters
- Muscat, Oman · phlox.pro, 28 Sept 2026
- Intended users
- The maker presents Phlox as a multipurpose theme for business, shop, agency, portfolio, news and magazine, food and restaurant, travel, and photography websites. · docs.phlox.pro, 5 Oct 2026
- Multilingual
- Phlox is compatible with WPML and supports right-to-left languages including Arabic and Hebrew. · docs.phlox.pro, 5 Oct 2026
- Page building
- The theme supports Elementor, WPBakery, and SiteOrigin page builders. · phlox.pro, 5 Oct 2026
- Performance features
- Phlox describes adaptive images and on-demand image loading as features intended to reduce page download time and improve loading. · phlox.pro, 5 Oct 2026
- Privacy and security
- The privacy policy says Phlox uses access controls, transport encryption, service monitoring, and role-limited staff access to protect personal data. · phlox.pro, 5 Oct 2026
- Responsive design
- The theme describes itself as responsive and mobile-first, with layouts designed for different screen sizes. · phlox.pro, 5 Oct 2026
- Store features
- The Pro feature page lists product quick look, Easy Digital Downloads support, multi-vendor support, and Amazon Affiliate support. · phlox.pro, 5 Oct 2026
- Support
- The direct plans include six months of product support, and support can be renewed for six months for USD 19. · phlox.pro, 5 Oct 2026
- Technical requirements
- Phlox documentation lists WordPress 4.6, PHP 5.6, and MySQL 5.6 or higher as minimum requirements. · docs.phlox.pro, 5 Oct 2026
- Templates
- Phlox Pro includes one-click template installation and more than 80 ready-to-use page templates. · phlox.pro, 5 Oct 2026
- What it is
- Phlox is downloadable WordPress theme software, with a free theme and a paid Pro version. · phlox.pro, 5 Oct 2026
Where Phlox stands on Freedom251
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