Freedom251 › Direct Mail Automation Software
PFL Tactile Marketing Automation
What PFL Tactile Marketing Automation is
PFL Tactile Marketing Automation connects CRM or marketing automation data with personalized direct mail in automated customer journeys. Digital intent signals and customer information can shape a mail piece’s content and timing, while delivery data can prompt follow-up actions. Templates map to CRM or marketing automation fields to customize text and images for individual recipients. The web platform supports one-to-one personalization, address verification, and API access. Listed connections include Salesforce Sales, Marketing, Health, and Financial Clouds, Iterable, Marketo, Eloqua, and Braze. Mail formats range from postcards, brochures, catalogs, and flyers to custom boxes, packaging, and promotional kits. PFL says it handles strategy, production, delivery, and measurement, with technology, printing, storage, and fulfillment in-house. Its Salesforce attribution dashboard reports asset usage and influence on pipeline and revenue. The company says campaigns can range from a single send to global programs reaching thousands, with mail sent in as little as 48 hours from a triggering activity. PFL lists SOC 1 Type 2 and SOC 2 Type 2 reports for customers signing nondisclosure agreements, and describes annual third-party PCI assessment. Pricing is by request.
Who it suits
PFL presents the platform for marketing teams running programs such as account-based marketing, retention, events, and pipeline development. It may fit teams that want to include personalized physical mail alongside digital journey activity and CRM measurement.
What it does well
- Maps CRM fields to personalize text and images per recipient
- Adds direct mail to automated customer journeys
- Supports address verification and API access
- Offers mail formats from postcards to promotional kits
What to know first
- Pricing is available by request
- SOC reports are generally available only under nondisclosure agreements
- The HIPAA program is not an official HIPAA certification
Limits
Pricing is by quote. The facts do not give a free plan or a lowest plan with stated limits.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| PFL Tactile Marketing Automation | Pricing by quote; direct mail, printing, storage, and fulfillment | On request |
As pfl.com lists them, read 9 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the PFL marketing solutions website.
- Contact PFL to discuss the solution and request pricing.
- Connect a CRM or marketing automation platform, such as one of the listed integrations.
- Map campaign templates to customer data fields and configure journey triggers.
- Select mail formats and coordinate production, delivery, and measurement with PFL.
Verdict
PFL Tactile Marketing Automation is geared toward marketing teams coordinating personalized physical mail with CRM or marketing automation activity. Its broad fulfillment scope and Salesforce attribution are notable; prospective customers need to request pricing.
Questions
How much does PFL Tactile Marketing Automation cost?
Pricing is available by quote; no amount is published.
Which platforms and integrations does it support?
It is available on the web and lists Salesforce Sales, Marketing, Health, and Financial Clouds, Iterable, Marketo, Eloqua, and Braze. API access is available.
Can it personalize direct mail?
Yes. Templates can use CRM or marketing automation fields to customize text and images for each recipient.
What kinds of mail can it produce?
Formats include postcards, brochures, catalogs, flyers, custom boxes, packaging, and promotional kits.
Does PFL provide production and fulfillment?
PFL says it handles strategy, production, delivery, and measurement, with technology, printing, storage, and fulfillment in-house.
What security and compliance information does PFL provide?
PFL says it has SOC 1 Type 2 and SOC 2 Type 2 reports, generally available to customers who sign nondisclosure agreements. It also describes a HIPAA program based on NIST cybersecurity protocols and an annual third-party PCI DSS assessment.
Facts from PFL Tactile Marketing Automation's own pages
- Automated journeys
- PFL orchestrates personalized direct mail alongside digital channels in automated customer journeys. · pfl.com, 8 Oct 2026
- Compliance
- PFL says it has achieved SOC 1 Type 2 and SOC 2 Type 2 reports, which are generally available to customers who sign nondisclosure agreements. · pfl.com, 8 Oct 2026
- End-to-end service
- PFL says it brings technology, printing, storage, and fulfillment in-house and handles strategy, production, delivery, and measurement. · pfl.com, 8 Oct 2026
- Founded
- 1996 · pfl.com, 28 Sept 2026
- Headquarters
- Livingston, Montana, United States · pfl.com, 28 Sept 2026
- HIPAA program
- PFL says its HIPAA compliance program uses an online compliance and training solution based on NIST cybersecurity protocols; it also states that HIPAA has no official certification. · pfl.com, 8 Oct 2026
- Integrations
- PFL lists integrations with Salesforce clouds, Iterable, Eloqua, and Marketo. · pfl.com, 9 Oct 2026
- Intent signals
- Digital intent signals and customer data can inform the content and timing of mail, while delivery data can trigger follow-up actions. · pfl.com, 8 Oct 2026
- Journey automation
- Marketers can add direct mail to automated journeys and use digital intent signals to inform its content and timing. · pfl.com, 9 Oct 2026
- Mail formats
- The platform supports formats including postcards, brochures, catalogs, flyers, custom boxes, packaging, and promotional kits. · pfl.com, 9 Oct 2026
- Measurement
- PFL associates mail sends with contacts in the CRM or MAP to track what was sent, who sent it, and campaign attribution. · pfl.com, 9 Oct 2026
- Other compliance
- PFL describes its HIPAA program as based on NIST cybersecurity protocols and says it undergoes annual third-party PCI DSS assessment. · pfl.com, 9 Oct 2026
- Payment security
- PFL says a third-party PCI Qualified Security Assessor assesses its systems and processes annually and issues an Attestation of Compliance. · pfl.com, 8 Oct 2026
- Personalization
- Templates map to CRM or marketing automation fields to personalize text and images for each recipient, at scale. · pfl.com, 8 Oct 2026
- Pricing availability
- The marketing solution page directs prospective customers to talk to PFL and does not publish a price. · pfl.com, 9 Oct 2026
- Product
- PFL connects direct mail with CRM or marketing automation platform data to personalize and trigger campaigns. · pfl.com, 8 Oct 2026
- Production and fulfillment
- PFL says it brings technology, printing, storage, and fulfillment in-house. · pfl.com, 9 Oct 2026
- Salesforce analytics
- A PFL attribution dashboard in Salesforce reports asset usage and influence on pipeline and revenue. · pfl.com, 9 Oct 2026
- Scale and formats
- PFL says campaigns can range from one-off sends to global campaigns across thousands of recipients, with mail options from postcards to premium kits with branded merchandise. · pfl.com, 8 Oct 2026
- Scale and timing
- PFL says it can send one piece or many thousands, in as little as 48 hours from the triggering activity. · pfl.com, 9 Oct 2026
- Security reports
- PFL says it has SOC 1 Type 2 and SOC 2 Type 2 reports, generally available to customers who sign nondisclosure agreements. · pfl.com, 9 Oct 2026
- Support
- PFL says its team provides personalized guidance from design through delivery and has a dedicated customer success team. · pfl.com, 9 Oct 2026
- Target users
- PFL says marketing teams use the platform for account-based marketing, adoption and retention, advocacy and expansion, awareness, deal acceleration, events, and pipeline development. · pfl.com, 8 Oct 2026
- Variable data
- Templates can map to CRM or MAP object fields to customize text and images for each recipient. · pfl.com, 9 Oct 2026
Where PFL Tactile Marketing Automation stands on Freedom251
- Direct Mail Automation Software#22 of 28