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Paper Run

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What Paper Run is

Paper Run is a paid web service that automates direct-mail flows for customers whom brands cannot reach through existing digital channels. It connects with Klaviyo, Shopify, Ometria, and other ecommerce tools, with its team handling integration setup. Each customer receives a dedicated Growth Marketing Strategist for flow builds, audience segmentation, experiment setup, and weekly performance updates. The design team creates direct-mail creative at no charge, with designs included in the fees. Holdout testing is the default measurement method, comparing a no-mail control group with mailed recipients for order conversion or revenue uplift. Paper Run says most brands launch within 2–3 days and has no rigid minimum send volume. Pricing is on request; the homepage advertises a 60-day risk-free trial, and no free plan is listed.

Who it suits

Paper Run is aimed at DTC brands with a proven customer base and existing email flows, especially winback or abandonment campaigns. It also targets brands facing deliverability or open-rate ceilings.

What it does well

Supports multiple direct-mail formats
Connects with Klaviyo and Ometria
Dedicated strategist handles flow setup
Creative included in fees
No rigid minimum send volume

What to know first

Paid service with pricing on request
No free plan
Primarily suited to established DTC brands
Launch timing is stated as 2–3 days

Limits

The service has no free plan, and pricing is available on request. The 60-day trial is the stated trial period; there is no rigid minimum send volume.

Getting started

Open the Paper Run website.
Request pricing and use the 60-day trial.
Connect Klaviyo, Shopify, Ometria, or another ecommerce tool with the team’s setup help.
Choose an audience segment or campaign objective.
Work with the strategist on flow setup, segmentation, and experiments.

Verdict

Paper Run combines automated direct mail, strategic support, creative production, and holdout measurement. Its 60-day trial and no rigid minimum may aid evaluation, but pricing requires a request.

Questions

Is Paper Run free?

No. It is paid and has no free plan; pricing is available on request.

Does Paper Run offer a trial?

Yes. The homepage advertises a 60-day risk-free trial.

Which platforms and integrations does it support?

Paper Run is web-based and connects with Klaviyo, Ometria, Shopify, and other ecommerce tools.

What kinds of mail can it send?

Supported formats include postcards, 4”x 6” enveloped letters, bi-folds, and catalogs.

Where does Paper Run send mail?

It says it supports sending in the UK, US, and Continental Europe. Its homepage footer describes hand-delivering mail in the USA and UK.

Who is Paper Run designed for?

It is aimed at DTC brands with a proven customer base and existing email flows, particularly winback or abandonment programs.

Facts from Paper Run's own pages

Audience: Paper Run says it is best suited for DTC brands with a proven customer base and existing email flows, especially brands facing deliverability or open-rate ceilings. · paperrun.com, 10 Oct 2026
Creative: Paper Run’s design team handles direct mail creative free of charge, and designs are included in its fees. · paperrun.com, 10 Oct 2026
Integrations: Paper Run connects directly with Klaviyo, Shopify, and other e-commerce tools, with its team handling integration setup. · paperrun.com, 10 Oct 2026
Intended customers: Paper Run says it is best suited to DTC brands with a proven customer base and existing email flows, particularly brands running winback or abandonment flows in Klaviyo. · paperrun.com, 9 Oct 2026
Launch time: Paper Run says most brands go live within 2–3 days. · paperrun.com, 10 Oct 2026
Mail formats: Supported formats include postcards, 4-by-6-inch enveloped letters, bi-folds, and catalogs. · paperrun.com, 10 Oct 2026
Markets served: Paper Run describes its service as hand-delivering mail in the USA and UK on the homepage footer. · paperrun.com, 9 Oct 2026
Measurement: Holdout testing is its default measurement method, comparing a no-mail control group with a mail test group for order conversion or revenue uplift. · paperrun.com, 10 Oct 2026
Minimum sends: There is no rigid minimum, though Paper Run typically recommends starting with at least one core audience segment or campaign objective. · paperrun.com, 9 Oct 2026
Minimum volume: Paper Run states there is no rigid minimum and typically recommends starting with at least one core audience segment or campaign objective. · paperrun.com, 10 Oct 2026
Product: Paper Run automates direct mail flows for customers businesses cannot reach through their existing systems. · paperrun.com, 10 Oct 2026
Service regions: Paper Run supports sending in the UK, US, and Continental Europe. · paperrun.com, 10 Oct 2026
Strategy and design: Each customer gets a dedicated Growth Marketing Strategist for flow builds, audience segmentation, experiment setup, and weekly performance updates; the design team creates direct mail creative free of charge. · paperrun.com, 9 Oct 2026
Strategy and reporting: Each customer gets a dedicated Growth Marketing Strategist for flow setup, audience segmentation, experiments, and weekly performance updates. · paperrun.com, 10 Oct 2026
Support: The site lists support at [email protected]. · paperrun.com, 10 Oct 2026
Trial: The homepage advertises a 60-day risk-free trial. · paperrun.com, 10 Oct 2026
Trial claim: The homepage advertises a “60-day risk free trial.” · paperrun.com, 9 Oct 2026

Where Paper Run stands on Freedom251

Direct Mail Automation Software#20 of 28