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Open Influence
What Open Influence is
Open Influence is a paid creator-marketing service available through web and API access. It combines creator discovery, campaign management, performance analytics, and creator payments with full-service programs covering strategy, creative development, paid media amplification, content production, and omnichannel campaigns. OI Management acts as a campaign CRM for selecting creators, reviewing and approving content, exchanging feedback, and scheduling publishing dates. Prism provides competitive analysis of trends, gaps, and important brand moments. A real-time dashboard reports campaign performance using first-party data from platform API connections. Services also include outreach, negotiations, contracting, events, analytics, and optimization. Paid social work includes targeting, retargeting, placement control, optimization, and reporting. Studio OI provides editing, content capture, and production. Listed channels include Facebook, Instagram, LinkedIn, YouTube, Pinterest, and TikTok.
Who it suits
It is aimed at brands seeking managed creator campaigns, from discovery and contracting through content, paid media, payments, and reporting. Its web and API access suit teams coordinating multi-stage programs.
What it does well
- Combines creator discovery and campaign management
- Includes creator payments and performance analytics
- Centralized content approval and scheduling workflow
- Offers paid social targeting and reporting
- Lists brand-safety and disclosure compliance measures
What to know first
- Pricing is available only on request
- Security measures are not guaranteed 100% secure
- Supported social channels are categorized as other
Verdict
Open Influence covers broad creator-program operations with campaign workflow, analytics, production, and paid media services. Brands should confirm channel coverage and request pricing for their goals.
Facts from Open Influence's own pages
- Analytics
- The company says its real-time dashboard provides campaign performance insights using first-party data through platform API connections. · openinfluence.com, 12 Oct 2026
- Brand safety and compliance
- Its quality commitments include creator background checks, AI-enabled and reputational vetting, campaign monitoring, platform advertising compliance, and FTC disclosure compliance. · openinfluence.com, 12 Oct 2026
- Campaign management
- Its managed services include end-to-end campaign management, creator discovery and outreach, negotiations, contracting, and payment. · openinfluence.com, 12 Oct 2026
- Campaign workflow
- OI Management is described as a proprietary CRM for creator campaign management, including creator selection, content approval, and scheduling. · openinfluence.com, 12 Oct 2026
- Competitive analysis
- Prism provides competitive analysis to help identify trends, gaps, and key moments for a brand. · openinfluence.com, 12 Oct 2026
- Content production
- Studio OI offers professional editing, premium content capture, and full production for creator content and experiences. · openinfluence.com, 12 Oct 2026
- Content workflow
- OI Management lets clients review, approve, and provide feedback on content in a centralized dashboard and track publishing dates in a calendar view. · openinfluence.com, 12 Oct 2026
- Creator discovery
- Prism uses first- and third-party data and platform partnerships to discover and vet creators against brand goals and values. · openinfluence.com, 12 Oct 2026
- Creator payments
- Yes · openinfluence.com, 22 Sept 2026
- Founded
- The company says it has been raising the bar in creator marketing since 2013. · openinfluence.com, 12 Oct 2026
- Headquarters
- The listed headquarters is 8455 Beverly Blvd., Suite #300, Los Angeles, California 90048, United States. · openinfluence.com, 12 Oct 2026
- Intended customers
- The site says 38% of its clients are Fortune 500 brands and lists industries including automotive, beauty, entertainment, fashion, health, and travel. · openinfluence.com, 12 Oct 2026
- Locations and headquarters
- The site lists offices in Los Angeles, San Francisco, New York, Chicago, London, Milan, and Hong Kong, and gives its headquarters as Los Angeles. · openinfluence.com, 12 Oct 2026
- Offering
- Open Influence describes itself as providing bespoke creator marketing programs designed around client goals. · openinfluence.com, 12 Oct 2026
- Paid social
- Its paid social services include audience targeting, retargeting, placement control, campaign optimization, and reporting. · openinfluence.com, 12 Oct 2026
- Performance analytics
- Yes · openinfluence.com, 22 Sept 2026
- Privacy and security
- The privacy policy says Open Influence uses industry-standard security technologies and administrative, physical, and electronic measures, while noting that absolute security cannot be guaranteed. · openinfluence.com, 12 Oct 2026
- Security and privacy
- Open Influence says it maintains organizational and technical measures designed to protect the security and confidentiality of information it processes, while noting those measures are not 100% secure. · openinfluence.com, 12 Oct 2026
- Services
- Its listed services include creator discovery and outreach, creator negotiations and contracting, creator payments, event production, first-party analytics, and campaign optimization. · openinfluence.com, 12 Oct 2026
- Social channels
- The site lists Facebook, Instagram, LinkedIn, YouTube, Pinterest, and TikTok among its platforms. · openinfluence.com, 12 Oct 2026
- Social platform relationships
- Open Influence describes itself as an official API and marketing partner with all major social media platforms. · openinfluence.com, 12 Oct 2026
- Support and contact
- Brands can contact the partnerships team about campaign goals and next steps; the site also lists separate contacts for creators, general inquiries, and press. · openinfluence.com, 12 Oct 2026
- Technology
- Its proprietary technology ecosystem is described as powering every stage of a campaign. · openinfluence.com, 12 Oct 2026
- What it does
- Open Influence offers full-service creator marketing programs, including strategy, creative development, campaign management, paid media amplification, content production, and omnichannel campaigns. · openinfluence.com, 12 Oct 2026
Where Open Influence stands on Freedom251
- Influencer Marketing Platforms#141 of 187