Open Influence is a paid creator-marketing service available through web and API access. It combines creator discovery, campaign management, performance analytics, and creator payments with full-service programs covering strategy, creative development, paid media amplification, content production, and omnichannel campaigns. OI Management acts as a campaign CRM for selecting creators, reviewing and approving content, exchanging feedback, and scheduling publishing dates. Prism provides competitive analysis of trends, gaps, and important brand moments. A real-time dashboard reports campaign performance using first-party data from platform API connections. Services also include outreach, negotiations, contracting, events, analytics, and optimization. Paid social work includes targeting, retargeting, placement control, optimization, and reporting. Studio OI provides editing, content capture, and production. Listed channels include Facebook, Instagram, LinkedIn, YouTube, Pinterest, and TikTok.
Who it is for
It is aimed at brands seeking managed creator campaigns, from discovery and contracting through content, paid media, payments, and reporting. Its web and API access suit teams coordinating multi-stage programs.
What is good
- Combines creator discovery and campaign management
- Includes creator payments and performance analytics
- Centralized content approval and scheduling workflow
- Offers paid social targeting and reporting
- Lists brand-safety and disclosure compliance measures
What to know first
- Pricing is available only on request
- Security measures are not guaranteed 100% secure
- Supported social channels are categorized as other
Verdict
Open Influence covers broad creator-program operations with campaign workflow, analytics, production, and paid media services. Brands should confirm channel coverage and request pricing for their goals.
Compared on influencer marketing platforms
- Creator discovery
- Yes
- Campaign management
- Yes
- Performance analytics
- Yes
- Supported social channels
- other
- Creator payments
- Yes
