Tidal Labs provides a web and API platform for brands managing private creator, advocate or influencer networks. Brands can recruit people through branded sign-up pages, collect creator information, distribute products and issue payments. Unlimited custom communication templates support outreach. A social-focused CMS lets teams review, edit, rate and distribute creator content in one place, with workflows described for volumes from dozens to thousands of posts. Campaign tools measure engagement, reach and audience, then report return on investment using customised earned-media-value calculations. Reports can be exported to PDF, PowerPoint or Excel, or shared through APIs. Tidal Labs says it connects with product databases, CRMs and other systems, and can include external sales-lift data in ROI reports. Campaign logistics are described as supporting GDPR, tax, corporate and legal requirements. The service includes creator discovery, campaign management, performance analytics and creator payments. Pricing is offered through a custom enterprise plan with no public amount or plan limits. Creators are directed to a separate influencer site for sign-up and support.
Who it is for
It suits brands running organised creator, advocate or influencer programs that need recruitment, campaign operations, content review, payments and reporting. Teams requiring CRM connections or exported ROI reports can use its web and API access.
What is good
- Branded creator recruitment pages
- Unlimited custom communication templates
- Content review, editing, rating and distribution
- ROI and engagement reporting
- Creator payments and campaign management
What to know first
- Pricing and plan limits are not public
- Enterprise plan requires contacting Tidal Labs
- Creators use a separate site for support
Verdict
Tidal Labs brings creator recruitment, campaign logistics, content operations, payments and measurement into one platform. Its custom enterprise pricing means prospective buyers must request details before evaluating scope and cost.
Tidal Labs plans and pricing
All plansCompared on influencer marketing platforms
- Creator discovery
- Yes
- Campaign management
- Yes
- Performance analytics
- Yes
- Creator payments
- Yes
