Popular Pays is a web platform for planning and managing influencer marketing campaigns. Its marketplace offers more than 160,000 vetted creators searchable by category, while the listed search solutions currently cover US-based creators and influencers. Creators must have at least 10,000 followers to qualify. Campaigns can run on TikTok, Facebook, Instagram, and YouTube. Brands can brief creators, review and comment on submissions, request edits, and approve content within the platform. After selection, Popular Pays says it handles contracts, legal matters, and payments. Performance metrics help teams track, measure, and share campaign results. SafeCollab uses AI to scan videos, images, captions, and brand mentions for potential risks and can send real-time alerts. It currently relies on preset risk tolerances; custom brand filters are described as future functionality. Popular Pays identifies Meta, TikTok, Amazon Ads, and Pinterest as partners. Pricing is available on request.
Who it is for
Popular Pays suits brands coordinating creator campaigns across major social channels. It is geared toward teams needing creator discovery, workflow approvals, payments, contracts, and campaign metrics.
What is good
- Marketplace exceeds 160,000 vetted creators
- Search creators by category
- Supports four listed social channels
- Handles contracts, legal matters, and payments
- AI risk scans with real-time alerts
What to know first
- Creator search solutions currently cover US creators
- Eligible creators need at least 10,000 followers
- SafeCollab custom filters are future functionality
- Pricing is available on request
Verdict
Popular Pays combines creator discovery, campaign collaboration, payments, and reporting in a web service. Its marketplace eligibility and current US search scope define who can use its creator network.
Popular Pays plans and pricing
All plansCompared on influencer marketing platforms
- Creator discovery
- Yes
- Campaign management
- Yes
- Performance analytics
- Yes
- Creator payments
- Yes
