Freedom251 › Influencer Marketing Platforms
Popular Pays
What Popular Pays is
Popular Pays is a web platform for planning and managing influencer marketing campaigns. Its marketplace offers more than 160,000 vetted creators searchable by category, while the listed search solutions currently cover US-based creators and influencers. Creators must have at least 10,000 followers to qualify. Campaigns can run on TikTok, Facebook, Instagram, and YouTube. Brands can brief creators, review and comment on submissions, request edits, and approve content within the platform. After selection, Popular Pays says it handles contracts, legal matters, and payments. Performance metrics help teams track, measure, and share campaign results. SafeCollab uses AI to scan videos, images, captions, and brand mentions for potential risks and can send real-time alerts. It currently relies on preset risk tolerances; custom brand filters are described as future functionality. Popular Pays identifies Meta, TikTok, Amazon Ads, and Pinterest as partners. Pricing is available on request.
Who it suits
Popular Pays suits brands coordinating creator campaigns across major social channels. It is geared toward teams needing creator discovery, workflow approvals, payments, contracts, and campaign metrics.
What it does well
- Marketplace exceeds 160,000 vetted creators
- Search creators by category
- Supports four listed social channels
- Handles contracts, legal matters, and payments
- AI risk scans with real-time alerts
What to know first
- Creator search solutions currently cover US creators
- Eligible creators need at least 10,000 followers
- SafeCollab custom filters are future functionality
- Pricing is available on request
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Custom pricing | Pricing varies depending on many factors · Contact the team | On request |
As website.popularpays.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Popular Pays combines creator discovery, campaign collaboration, payments, and reporting in a web service. Its marketplace eligibility and current US search scope define who can use its creator network.
Facts from Popular Pays's own pages
- Analytics
- The platform provides campaign performance metrics to help teams track, measure, and share results. · website.popularpays.com, 12 Oct 2026
- Brand safety
- SafeCollab uses AI to scan creator videos, images, captions, and brand mentions for potential risks and can provide real-time alerts. · website.popularpays.com, 12 Oct 2026
- Campaign channels
- The main campaign channels listed are TikTok, Facebook, Instagram, and YouTube. · website.popularpays.com, 12 Oct 2026
- Campaign management
- Yes · website.popularpays.com, 22 Sept 2026
- Campaign workflow
- Brands can brief creators, review and comment on submitted content, request edits, and approve content through the platform. · website.popularpays.com, 12 Oct 2026
- Company history
- Popular Pays says it graduated from Y Combinator's Winter 2015 class and was acquired by Lightricks in March 2022. · website.popularpays.com, 12 Oct 2026
- Creator discovery
- Yes · website.popularpays.com, 22 Sept 2026
- Creator location limit
- The influencer search tool currently provides solutions for US-based creators and influencers. · website.popularpays.com, 12 Oct 2026
- Creator marketplace
- The marketplace provides access to a network of more than 160,000 vetted creators and lets brands search by category. · website.popularpays.com, 12 Oct 2026
- Creator payments
- Yes · website.popularpays.com, 22 Sept 2026
- Follower eligibility
- Creators on the platform must have at least 10,000 followers to be eligible. · website.popularpays.com, 12 Oct 2026
- Partnerships
- Popular Pays identifies Meta, TikTok, Amazon Ads, and Pinterest as partners. · website.popularpays.com, 12 Oct 2026
- Payments and contracts
- Popular Pays says it handles legal matters, payments, and contracts after a brand selects influencers. · website.popularpays.com, 12 Oct 2026
- Performance analytics
- Yes · website.popularpays.com, 22 Sept 2026
- Product
- Popular Pays is an influencer marketing and creator management platform for planning and running brand campaigns. · website.popularpays.com, 12 Oct 2026
- SafeCollab limitation
- SafeCollab currently uses preset risk tolerances, with custom brand-specific filters described as a future feature. · website.popularpays.com, 12 Oct 2026
- Security and compliance
- Lightricks' trust center lists GDPR, CCPA, ISO/IEC 27001:2022, PCI DSS, SOC 2 Type 2, ISO/IEC 42001:2023, and SOC 3; the page describes LTX security controls and does not specifically identify Popular Pays coverage. · trust.ltx.io, 12 Oct 2026
- Support
- The support center offers help sections for getting started, platform use, billing and administration, FAQs, and creator experience. · popularpays.zendesk.com, 12 Oct 2026
Where Popular Pays stands on Freedom251
- Influencer Marketing Platforms#142 of 187