Olo GDP

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What Olo GDP is

Olo GDP is a web-based customer data platform for restaurant and hospitality brands. It brings together transactional, behavioral, demographic, and offline information from sources such as POS systems, online ordering, loyalty programs, reservations, websites, apps, email, SMS, surveys, and reviews. The resulting profiles can cover both known and unknown guests. GDP uses machine-learning-powered analytics to help brands assess guest behavior, including visit frequency, lifetime value, and churn risk. Brands can activate unified data through Olo Engage and other destinations to inform marketing, operations, and business decisions, and tailor interactions around preferences such as order history or dietary restrictions. Olo lists OpenTable data import for segments, campaigns, automations, and reporting, as well as a Thanx integration for loyalty information. Olo says its platform can incorporate payment, online order, loyalty, and reservation data into a single guest profile. The product is offered for web use, with pricing on request. An account executive can arrange limited-time access after activation, followed by a custom demo walkthrough after two weeks.

Who it suits

GDP suits restaurant and hospitality brands seeking to combine restaurant-system data into guest profiles and use it for analytics, segmentation, and personalized engagement. Prospective customers can request a demo or talk to sales.

What it does well

Combines transactional, behavioral, demographic, and offline data.
Profiles can include known and unknown guests.
Predictive analytics address behavior and churn risk.
OpenTable and Thanx integrations are listed.
Limited-time access can be arranged after activation.

What to know first

Pricing is available only on request.
Web platform; no other platform is listed.
Access is arranged through an account executive.

Limits

The listed access offer is limited-time and arranged following activation. Pricing is on request.

Plans

Plan	Billed and limits	Price
Olo GDP	Pricing not published; contact sales for a demo	On request

As olo.com lists them, read 5 Oct 2026. The maker's own page has the final word.

Getting started

Visit the Olo GDP website.
Request a demo or speak with Olo sales.
Ask an account executive to arrange limited-time access following activation.
Use the custom demo walkthrough after two weeks.

Verdict

Olo GDP brings restaurant data sources into unified guest profiles and supports analysis and activation for marketing, operations, and business decisions. Its pricing is not published, and prospective customers are directed to sales for a demo.

Questions

How much does Olo GDP cost?

Pricing is available on request; prospective customers can contact sales.

Is there a free trial?

Olo says an account executive can arrange limited-time GDP access following activation, followed by a custom demo walkthrough after two weeks.

What platforms does Olo GDP support?

GDP is available on the web.

What data can GDP bring together?

Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews.

Does GDP integrate with OpenTable or Thanx?

Olo says GDP can import OpenTable data for segments, computed properties, campaigns, automations, and reporting. A Thanx integration lets Engage GDP ingest loyalty data, including information about guests who are not loyalty members.

Who makes Olo GDP?

GDP is an Olo product. Olo says it was founded in 2005 and is headquartered in New York, New York.

Facts from Olo GDP's own pages

Activation: Unified guest data can be pushed through Olo Engage and other destinations to inform business, operations, and marketing decisions. · olo.com, 5 Oct 2026
Analytics: GDP provides machine learning powered predictive analytics to help understand guest behavior and proactively address churn. · olo.com, 5 Oct 2026
Audience: GDP is marketed to restaurant and hospitality brands, and Olo identifies Five Guys and Sonny's BBQ as customers using it. · olo.com, 5 Oct 2026
Availability: The GDP page offers a demo request and does not list a public download or self-service signup. · olo.com, 5 Oct 2026
Company: Olo says it was founded in 2005 and describes itself as an open SaaS platform with more than 450 technology partners. · olo.com, 5 Oct 2026
Data sources: Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews. · olo.com, 5 Oct 2026
Founded: 2005 · olo.com, 28 Sept 2026
Guest profiles: It merges transactional, behavioral, demographic, and offline data into unified profiles for known and unknown guests. · olo.com, 5 Oct 2026
Headquarters: New York, New York, United States · olo.com, 28 Sept 2026
Integrations: Olo says GDP can import OpenTable data for use in segments, computed properties, marketing campaigns, automations, and reporting. · olo.com, 5 Oct 2026
Intended customers: Olo describes GDP as purpose built for restaurant brands and says hospitality brands use it to work with restaurant specific data sources. · olo.com, 5 Oct 2026
Loyalty integration: Olo says a Thanx integration lets Engage GDP ingest loyalty data to provide a broader view of guests, including people who are not loyalty members. · olo.com, 5 Oct 2026
Personalization: Olo says brands can tailor guest interactions based on preferences such as order history, dietary restrictions, visit frequency, and engagement. · olo.com, 5 Oct 2026
Predictive analytics: Machine learning powered analytics help brands understand acquisition, retention, visit frequency, guest lifetime value, and churn risk. · olo.com, 5 Oct 2026
Product: GDP is Olo’s restaurant focused customer data platform for collecting, analyzing, and acting on guest data from restaurant systems. · olo.com, 5 Oct 2026
Purpose: GDP is a restaurant focused customer data platform designed to collect, analyze, and activate guest data in real time. · olo.com, 5 Oct 2026
Security: Olo's security policy describes encryption of personal information in transit over public networks, data segregation, platform security, disaster recovery, and at least annual program reviews. · olo.com, 5 Oct 2026
Support: Olo directs new prospects to its sales team and current customers to their Customer Success Manager for information about product features. · olo.com, 5 Oct 2026
Support and sales: The GDP page directs prospective customers to request a demo or talk to sales. · olo.com, 5 Oct 2026
Trial access: Olo says an account executive can arrange limited time GDP access following activation, with a custom demo walkthrough after two weeks. · www2.olo.com, 5 Oct 2026
Unified payment data: Olo says Olo Pay in store payments, online orders, loyalty, and reservations can feed into a single GDP guest profile. · olo.com, 5 Oct 2026
Unified profiles: GDP merges transactional, behavioral, demographic, and offline data into guest profiles for known and unknown guests. · olo.com, 5 Oct 2026

Where Olo GDP stands on Freedom251

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