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Observe

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What Observe is

Observe is a paid observability platform that brings logs, metrics, and traces together on a Snowflake lakehouse. Its AI SRE investigates incidents, identifies root causes, and suggests fixes using natural language and context from the Observability Context Graph. Native OpenTelemetry provides automatic instrumentation and service discovery, and Observe says it captures every trace without sampling or data loss. The platform accepts structured, semi-structured, and unstructured logs and provides unlimited log-derived metrics without an extra charge. More than 400 pre-built integrations cover cloud, Kubernetes, containers, and serverless monitoring. Monitor notifications can go to email, Slack, PagerDuty, or custom webhooks, including JIRA. OpenTelemetry ingestion and Apache Iceberg tables support open access patterns. Data is encrypted in transit and at rest. AI requests are processed in memory without being stored or logged, and AI features can be disabled at workspace or organization level. Observe runs on API, Linux, macOS, web, and Windows. Pricing starts at $0.01, with Metrics on request, Logs on request, and Traces on request.

Who it suits

Observe suits SREs, DevOps engineers, application developers, product teams, and support teams monitoring logs, metrics, and traces. It is relevant when OpenTelemetry, broad integrations, and AI-assisted incident investigation are needed.

What it does well

  • Unifies logs, metrics, and traces
  • AI SRE investigates incidents and suggests fixes
  • 400+ pre-built integrations
  • OpenTelemetry and Apache Iceberg support
  • AI requests not stored or logged

What to know first

  • No free plan
  • 14-day trial has compute and monitor limits
  • Trial data is deleted if not upgraded
  • Plans charge by telemetry volume

Limits

The 14-day trial has a compute-credit ceiling, allows at most 20 monitors, and disables monitors producing more than 10 alerts per hour. When the trial ends without an upgrade, the instance and its data are disabled and deleted.

Plans

PlanBilled and limitsPrice
MetricsStarting at; subscription based on committed volume of uncompressed telemetry data ingested · Compute included · Unlimited users · 13-month retention$0.01
LogsStarting at; subscription based on committed volume of uncompressed telemetry data ingested · Compute included · Unlimited users · 30-day retention$0.49
TracesStarting at; subscription based on committed volume of uncompressed telemetry data ingested · Compute included · Unlimited users · 30-day retention$0.59

As observeinc.com lists them, read 3 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open https://www.observeinc.com/
  2. Start the 14-day trial or choose a paid plan
  3. Connect telemetry through API, OpenTelemetry, or listed integrations
  4. Select metrics, logs, or traces billing based on committed telemetry volume
  5. Configure monitors and notification destinations
  6. Set workspace or organization controls for AI features

Verdict

Observe combines telemetry collection, distributed tracing, integrations, and AI-assisted incident work in one platform. Its trial limits, deletion policy, and usage-based plans should be considered before adoption.

Questions

Does Observe offer a free plan?

No. Observe is paid, but it offers a 14-day trial.

What are the starting plan prices?

Metrics on request, Logs on request, and Traces on request.

How long is data retained?

The Metrics plan lists 13-month retention. Logs and Traces plans list 30-day retention.

Which telemetry types does Observe support?

Observe supports logs, metrics, and traces, including distributed tracing.

Can AI features be disabled?

Yes. AI features can be disabled at workspace or organization level, and AI requests are processed in memory without being stored or logged.

What happens after the trial?

Without an upgrade, the trial instance is disabled and deleted with its data.

Facts from Observe's own pages

AI data handling
The AI security documentation says AI requests are processed in memory without being stored or logged, and AI features can be disabled at workspace or organization level. · docs.observeinc.com, 3 Oct 2026
AI SRE
Its AI SRE investigates incidents, identifies root causes, and suggests fixes using natural language and context from the Observability Context Graph. · snowflake.com, 3 Oct 2026
Alert integrations
Monitor notifications can be sent to email, Slack, PagerDuty, or custom webhooks, including services such as JIRA. · docs.observeinc.com, 3 Oct 2026
APM
Native OpenTelemetry provides automatic instrumentation and service discovery, and Observe says it captures every trace without sampling or data loss. · snowflake.com, 3 Oct 2026
Founded
2017 · observeinc.com, 28 Sept 2026
Headquarters
San Mateo, California, United States · observeinc.com, 28 Sept 2026
Integrations
Observe says it has 400+ pre-built integrations for cloud, Kubernetes, containers, and serverless monitoring. · snowflake.com, 3 Oct 2026
Intended users
Observe identifies SREs, DevOps engineers, application developers, product teams, and support teams as users it serves. · snowflake.com, 3 Oct 2026
Log management
Observe accepts structured, semi-structured, and unstructured logs and offers unlimited log-derived metrics at no extra cost. · snowflake.com, 3 Oct 2026
Open standards
Observe natively ingests OpenTelemetry and supports Apache Iceberg tables so telemetry can also be accessed through Iceberg-compatible engines. · snowflake.com, 3 Oct 2026
Product
Observe is an AI-powered observability platform that unifies logs, metrics, and traces on a Snowflake lakehouse. · snowflake.com, 3 Oct 2026
Security
Observe's pricing page states that data is encrypted in transit and at rest. · snowflake.com, 3 Oct 2026
Support
The pricing page includes customer success and technical support. · snowflake.com, 3 Oct 2026
Trial data
At trial end, the instance is disabled and deleted with its data if the customer does not upgrade. · docs.observeinc.com, 3 Oct 2026
Trial limits
The 14-day trial has a ceiling on compute credits, permits at most 20 monitors, and disables monitors that generate more than 10 alerts per hour. · docs.observeinc.com, 3 Oct 2026

Where Observe stands on Freedom251

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