nudge

What nudge is

nudge is an impartial financial education platform for employers that want to help employees build financial skills. Individuals access it through an organization sponsoring the service. Its guidance adapts to an employee’s location, life stage, goals, and benefits, with coverage spanning saving, spending, borrowing, debt, budgeting, investing, retirement, tax, mortgages, bills, equity, family finances, and financial goals. Employees can use an education library, personalized action plans, financial health checkups, money management tools, and an AI money coach. Prompts and reminders arrive through email, SMS, WhatsApp, and Microsoft Teams; the access channel is web. Employers can use a dashboard, and programs may also include benefits education, communication campaign toolkits, live masterclasses, and one-to-one coaching. nudge says its in-house experts create local financial and benefits education and that it does not sell financial products or services. It integrates with HR and benefits systems including SAP SuccessFactors, Oracle, and Workday, and supports API transfers and SAML2 or other SSO configurations. Founded in 2013 and headquartered in London, the company says its platform complies with WCAG 2.2 AA and encrypts held data in transit and at rest. Pricing is custom enterprise pricing on request, based on employee count, countries, term, and bespoke education.

Who it suits

nudge suits employers that want to provide employees with tailored financial education across different locations, life stages, and money topics. It is intended for organizational sponsorship rather than individuals signing up independently, and includes employer-facing tools and optional coaching and learning support.

Limits

Custom enterprise pricing is based on employee count, number of countries, chosen term, and bespoke financial education. Nudges are sent on average 10 to 15 times a year, depending on individual information, local changes, and employer use of the platform.

Getting started

1. Visit https://www.nudge-global.com/.
2. Contact nudge to discuss custom enterprise pricing and program requirements.
3. Arrange organizational sponsorship and access through the web.
4. Choose employee communication channels, such as email, SMS, WhatsApp, or Microsoft Teams.
5. Connect supported HR or benefits systems, or configure API data transfers and SSO as needed.

Verdict

Employers looking for sponsored, personalized financial education should consider nudge for its broad topic coverage, multiple employee communication channels, and optional coaching. Organizations should be prepared to request custom pricing and use an employer-sponsored access model.