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Nat
What Nat is
Nat is a personal CRM for keeping in touch with contacts, clients, and leads. It is designed for consultants, company owners, and freelancers who value professional relationships. Nat can import email and meeting activity from Gmail and Google Calendar, bring in a contact book, and let business owners import customer data from Stripe and Segment. It scans inboxes for unanswered conversations and offers one-click follow-ups with customizable templates. Before meetings, Nat emails users so they can reply with notes, then resurfaces those notes before later meetings. It analyzes interaction data to show a closeness indicator and identify contacts a user may be losing touch with. Listed integrations include Gmail, Google Calendar, and Google Contacts; Outlook integrations are not offered, and Nat does not sync with WhatsApp or SMS. The Magic plan costs $370 per year and includes unlimited follow-ups, meeting-prep emails, and founder email support. A student Magic plan costs $97 per year. A 10-day trial is available.
Who it suits
It suits consultants, company owners, and freelancers who want help tracking professional relationships and follow-ups. It may not fit users who need Outlook, WhatsApp, or SMS syncing.
What it does well
- Imports Gmail and Google Calendar activity
- Customizable one-click follow-ups
- Meeting notes resurface before later meetings
- 10-day trial available
What to know first
- No Outlook integration
- Does not sync with WhatsApp or SMS
- Magic plan costs $370 per year
- No free plan
Limits
Nat has no free plan. The listed Magic plan costs $370 per year, while the student Magic plan costs $97 per year; the trial lasts 10 days.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Magic | $370/year · Connect all your inboxes · Connect all your calendars · Unlimited follow-ups · Unlimited meeting prep emails · Founder email support | $370 a year |
| Magic (student) | $97/year · Student discount · Magic plan | $97 a year |
As nat.app lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Nat website
- Start the 10-day trial
- Use the web app or browser extension
- Connect Gmail, Google Calendar, and Google Contacts
- Import a contact book or customer data from Stripe and Segment
- Choose Magic or Magic (student) billing
Verdict
Nat links inbox activity, meeting notes, and follow-ups in a personal CRM. Its listed integrations center on Google services, and the paid Magic plan includes unlimited follow-ups and meeting-prep emails.
Questions
How much does Nat cost?
Magic costs $370 per year. Magic (student) costs $97 per year.
Is there a free trial?
Yes. Nat offers a 10-day trial, but no free plan.
Which platforms support Nat?
Nat is available as a browser extension and web service.
Which integrations are available?
Nat lists Gmail, Google Calendar, and Google Contacts. Business owners can import customer data from Stripe and Segment.
Does Nat support Outlook, WhatsApp, or SMS?
Outlook integrations are not offered, and Nat does not sync with WhatsApp or SMS.
What does the Magic plan include?
Magic includes connecting all inboxes and calendars, unlimited follow-ups, unlimited meeting-preparation emails, and founder email support.
Facts from Nat's own pages
- Audience
- Nat says its personal CRM is designed for consultants, company owners, and freelancers who value relationships. · nat.app, 7 Oct 2026
- Automatic imports
- Nat says it imports email and meeting activity from Gmail and Google Calendar and can import a contact book. · nat.app, 7 Oct 2026
- Business data
- Nat says business owners can import customer data from Stripe and Segment. · nat.app, 7 Oct 2026
- Company
- Nat's about page says the team began working on Nat in 2018 and operates remotely and part time. · nat.app, 7 Oct 2026
- Follow-ups
- Nat scans the inbox for unanswered email conversations and offers one-click follow-ups with customizable templates. · nat.app, 7 Oct 2026
- Founded
- 2018 · nat.app, 28 Sept 2026
- Integrations
- The pricing FAQ lists Gmail, Google Calendar, and Google Contacts, and says Outlook integrations are not offered. · nat.app, 7 Oct 2026
- Meeting notes
- Nat emails users before meetings so they can reply to log notes, and resurfaces those notes before later meetings. · nat.app, 7 Oct 2026
- Messaging limitation
- Nat says it does not sync with WhatsApp or SMS. · nat.app, 7 Oct 2026
- Product
- Nat describes itself as a personal CRM for staying in touch with contacts, clients, and leads. · nat.app, 7 Oct 2026
- Refunds
- Nat says it offers prorated refunds for annual subscriptions; its pricing FAQ example refunds the unused six months after six months of use. · nat.app, 7 Oct 2026
- Relationship signals
- Nat analyzes interaction data to show a closeness indicator and identify contacts the user may be losing touch with. · nat.app, 7 Oct 2026
- Security
- Nat says its database is encrypted and hosted on AWS, email content is not imported, and Google API tokens are encrypted. · nat.app, 7 Oct 2026
- Support
- Nat says its founder provides 24/7 email support to Magic plan subscribers. · nat.app, 7 Oct 2026
Where Nat stands on Freedom251
- Personal CRM Software#25 of 26