Muster

What Muster is

Muster is web-based grassroots advocacy software for organisations engaging supporters in campaigns about public policy at local, state and federal levels. Campaign tools include embeddable action forms, legislator targeting, analytics and downloadable reports. Its advocate CRM supports district matching, segmentation, custom fields, mapping and logging of grasstops relationships. Email tools include a drag-and-drop builder, reusable templates, advocate autofill and district-based filtering for campaign alerts. Muster also offers SMS broadcasts and alerts, and can filter contacts with textable phone numbers. Integration options include a Salesforce AppExchange app and a Zapier connection to more than 7,000 apps. The company describes its audience as nonprofits, associations, chambers of commerce, agencies and corporations working to influence policy. The Advocacy CRM plan starts at $99 a month, with pricing scaling according to the number of CRM contacts stored. Other listed plans have no published prices; their pricing depends on action takers or advocates. Muster says plan subscriptions can be tailored by contacting its team, and that plans include support. The company describes itself as employee-owned.

Who it suits

Muster may suit nonprofits, associations, chambers of commerce, agencies and corporations that organise supporters around policy campaigns. It offers campaign, CRM, email and SMS functions for advocacy work.

Limits

The Advocacy CRM plan starts at $99 a month and scales with contacts stored. Other plans vary according to unique action takers or advocates uploaded.

Getting started

1. Open the Muster website
2. Choose an Advocacy CRM, Advocacy Only, Full Muster Platform, or CRM + Advocacy arrangement
3. Contact Muster to tailor a subscription to your organization
4. Connect Salesforce through the AppExchange app or link other tools with Zapier
5. Build an action form or campaign
6. Import advocates and configure district matching, segmentation, email, or SMS outreach

Verdict

Muster brings supporter records, campaign outreach and analytics together for advocacy organisations. The Advocacy CRM has a stated starting price; other listed plans require pricing based on use or a tailored subscription.