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MonsterInsights
What MonsterInsights is
MonsterInsights is a web analytics product from MonsterInsights, a maker founded in 2016. It offers event tracking, conversion funnels and ecommerce tracking, with unlimited data retention. The product has a free plan and four paid annual plans. Free covers one site with unlimited pageviews and users. Plus also covers one site and adds 5,000 AI credits. Pro and Elite each cover five sites, with 10,000 and 15,000 AI credits respectively. Agency covers 25 sites and includes 20,000 AI credits and one year of updates. The listed annual prices are $199 for Plus, $399 for Pro, $599 for Elite and $799 for Agency. Renewals for the paid plans are at full price. MonsterInsights runs on the web, and its plans vary in site coverage, AI credits and, for Agency, the included update period. That makes the plan details useful to review alongside the tracking capabilities when choosing a tier.
Who it suits
MonsterInsights suits people looking for web analytics with event, funnel and ecommerce tracking. Its free plan covers one site, while paid tiers offer coverage for up to 25 sites and differing amounts of AI credits.
What it does well
- Tracks events, conversion funnels and ecommerce activity.
- Data retention is unlimited.
- Free plan includes one site and unlimited pageviews and users.
- Paid plans cover up to 25 sites.
- Paid tiers include between 5,000 and 20,000 AI credits.
What to know first
- Paid plans start at $199 per year.
- Renewals for paid plans are at full price.
- The free plan covers one site.
Limits
The free plan covers one site, with unlimited pageviews and users. Paid plans start at $199 per year; Plus covers one site and includes 5,000 AI credits, while Agency covers 25 sites and includes one year of updates and 20,000 AI credits.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | billed annually · 1 site · Unlimited pageviews · Unlimited users | Free |
| Plus | $99.50 per year; renewals at the full price of $199.00 · 1 site · unlimited pageviews · unlimited users · 5,000 credits | $99.50 a year |
| Pro | $199.50 per year; renewals at the full price of $399.00 · 5 sites · unlimited pageviews · unlimited users · 10,000 credits | $199.50 a year |
| Elite | $299.50 per year; renewals at the full price of $599.00 · 5 sites · unlimited pageviews · unlimited users · 15,000 credits | $299.50 a year |
| Agency | Renewals are at full price · 25 sites · 1 year of updates · 20,000 AI credits | $799 a year |
As monsterinsights.com lists them, read 20 Sept 2026. The maker's own page has the final word.
Getting started
- Visit the MonsterInsights website.
- Choose the Free plan or a paid plan.
- Use the web platform.
Verdict
Choose MonsterInsights if you need web analytics with event, funnel and ecommerce tracking, or want a free plan for one site. Compare the paid tiers if you need more site coverage or AI credits; annual pricing starts at $199, and renewals are at full price.
Questions
Is MonsterInsights free?
Yes. The Free plan costs nothing, billed annually, and covers one site with unlimited pageviews and users.
How much do the paid plans cost?
Plus is $199 a year, Pro is $399 a year, Elite is $599 a year, and Agency is $799 a year. Renewals are at full price.
Which platforms does MonsterInsights support?
MonsterInsights is available on the web.
What tracking capabilities does it include?
Its listed capabilities include event tracking, conversion funnels and ecommerce tracking. Data retention is unlimited.
How many sites do the plans cover?
Free and Plus cover one site each. Pro and Elite cover five sites each, while Agency covers 25 sites.
Who makes MonsterInsights?
The maker is MonsterInsights, founded in 2016.
Facts from MonsterInsights's own pages
- Ad tracking
- The features page lists tracking for Google, Microsoft, Meta, LinkedIn, Pinterest, TikTok, and Snapchat ads. · monsterinsights.com, 11 Oct 2026
- AI analytics
- AI Traffic reports visits and sales attributed to AI platforms, and Charlie Chat answers questions using Google Analytics data. · monsterinsights.com, 11 Oct 2026
- Audience
- The maker describes the product as built for publishers, online stores, and service businesses. · monsterinsights.com, 11 Oct 2026
- Company history
- The About page says Syed Balkhi founded MonsterInsights in 2016. · monsterinsights.com, 11 Oct 2026
- Compatibility limit
- MonsterInsights requires WordPress and the maker says it does not work on sites that do not use WordPress as their primary CMS. · monsterinsights.com, 11 Oct 2026
- Conversion funnels
- Yes · monsterinsights.com, 20 Sept 2026
- Data retention
- unlimited · monsterinsights.com, 20 Sept 2026
- eCommerce
- eCommerce tracking supports WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, GiveWP, and Restrict Content Pro. · monsterinsights.com, 11 Oct 2026
- Ecommerce tracking
- Yes · monsterinsights.com, 20 Sept 2026
- Event tracking
- Yes · monsterinsights.com, 20 Sept 2026
- Founded
- 2016 · monsterinsights.com, 28 Sept 2026
- Free plan
- Yes · monsterinsights.com, 20 Sept 2026
- Integrations
- The integrations listed include WPForms, Formidable Forms, Gravity Forms, Ninja Forms, Contact Form 7, Pretty Links, ThirstyAffiliates, and AffiliateWP. · monsterinsights.com, 11 Oct 2026
- Privacy
- The maker says Privacy Guard detects and strips personally identifiable information before it reaches Google Analytics, and describes its compliance features for GDPR, CCPA, PECR, and PIPEDA. · monsterinsights.com, 11 Oct 2026
- Privacy controls
- The integrations page lists consent management integrations including Cookiebot, Cookie Notice, WPConsent, Complianz, and CookieYes. · monsterinsights.com, 11 Oct 2026
- Product
- MonsterInsights connects WordPress sites to Google Analytics and displays analytics data inside the WordPress dashboard. · monsterinsights.com, 11 Oct 2026
- Refunds
- The maker offers a 14-day, 100% money-back guarantee. · monsterinsights.com, 11 Oct 2026
- Reports
- Reports include real-time activity, page insights, site speed, social media, and email summaries. · monsterinsights.com, 11 Oct 2026
- Setup
- The maker says users can connect a WordPress site to Google Analytics without coding. · monsterinsights.com, 11 Oct 2026
- Support
- The pricing page lists standard support for Plus, priority support for Pro, and premium support for Elite. · monsterinsights.com, 11 Oct 2026
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