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HT Easy GA4
What HT Easy GA4 is
HT Easy GA4 connects WordPress sites with Google Analytics 4 and places reports inside the WordPress dashboard. Standard reports cover sessions, page views, bounce rate, top pages, referrers, countries, user types, and device types. E-commerce reports show transactions, revenue, purchase revenue, product views, cart additions, checkout activity, and top products. Event tracking includes product views, category views, add-to-cart actions, checkout initiation, and purchases, while conversion funnels and WooCommerce integration are also listed. Users can connect a Google Analytics account for property selection and dashboard reports, or enter a GA4 Measurement ID manually. A customizable GDPR cookie popup can delay tracking until consent, and selected WordPress roles can be excluded. The GA4 Inspector checks required scripts and dataLayer elements but does not guarantee tracking accuracy. The plugin is available for web use, with a free plan and paid annual plans from $59 a year. Paid plans include one year of updates and support.
Who it suits
It suits WordPress site owners, content creators, e-commerce businesses, marketers, SEO specialists, agencies, and developers needing GA4 reporting in WordPress.
What it does well
- GA4 reports appear inside the WordPress dashboard
- Includes event, funnel, and e-commerce tracking
- Supports customizable cookie-consent tracking delays
- Allows role-based tracking exclusions
- Free plan and free trial available
What to know first
- WooCommerce e-commerce tracking requires both Pro versions
- Inspector cannot guarantee tracking accuracy
- Paid plans start at $59 a year
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Personal | USD/Yearly; $1 for your first month · 01 Website · 01 Year Update · 01 Year Support · For Personal & Client Website | $59 a year |
| Developer | USD/Yearly; $1 for your first month · 05 Websites · 01 Year Update · 01 Year Support · For Personal & Client Website | $99 a year |
| Agency | USD/Yearly; $1 for your first month · 25 Websites · 01 Year Update · 01 Year Support · For Personal & Client Website | $199 a year |
As hasthemes.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
HT Easy GA4 combines GA4 reporting, event tracking, and e-commerce details within WordPress. Its free plan supports initial use, while advanced WooCommerce tracking requires Pro versions and paid plans begin at $59 a year.
Facts from HT Easy GA4's own pages
- Audience
- The maker identifies website owners, content creators, e-commerce businesses, SEO specialists, digital marketers, small business owners, app developers, and marketing agencies as intended audiences. · hasthemes.com, 11 Oct 2026
- Availability
- The WordPress.org listing provides installation through the WordPress dashboard or by uploading the plugin folder to the site’s wp-content/plugins directory. · wordpress.org, 11 Oct 2026
- Conversion funnels
- Yes · hasthemes.com, 20 Sept 2026
- E-commerce reports
- E-commerce reports include transactions, revenue, purchase revenue, product views, cart additions, checkout activity, and top products. · hasthemes.com, 11 Oct 2026
- Ecommerce tracking
- Yes · hasthemes.com, 20 Sept 2026
- Events
- The plugin lists e-commerce events for product views, category views, add to cart, checkout initiation, and purchases. · hasthemes.com, 11 Oct 2026
- Event tracking
- Yes · hasthemes.com, 20 Sept 2026
- Free plan
- Yes · hasthemes.com, 20 Sept 2026
- Free version
- The WordPress.org listing says the plugin is free and offers additional paid commercial upgrades or support. · wordpress.org, 11 Oct 2026
- Google connection
- Users can connect a Google Analytics account or enter a GA4 Measurement ID manually; connecting an account enables property selection and reports in WordPress. · hasthemes.com, 11 Oct 2026
- Privacy
- Its GDPR Notice can show a customizable cookie consent popup and delay analytics tracking until consent is given. · hasthemes.com, 11 Oct 2026
- Product
- HT Easy GA4 connects WordPress sites to Google Analytics 4 and displays analytics reports in the WordPress dashboard. · hasthemes.com, 11 Oct 2026
- Security access
- The configuration guide describes the Google Analytics account permission granted to the plugin as secure read-only access. · hasthemes.com, 11 Oct 2026
- Setup diagnostics
- The GA4 Inspector checks whether gtag, the GA4 script, and dataLayer are present and functioning, but the maker says it cannot guarantee tracking accuracy. · hasthemes.com, 11 Oct 2026
- Standard reports
- Standard reports include sessions, page views, bounce rate, top pages, referrers, countries, user types, and device types. · hasthemes.com, 11 Oct 2026
- Support
- The maker lists one year of support with each paid annual plan and provides video tutorials and documentation. · hasthemes.com, 11 Oct 2026
- Tracking exclusions
- The configuration guide says site owners can exclude WordPress user roles, including administrators and shop managers, from tracking. · hasthemes.com, 11 Oct 2026
- WooCommerce
- WooCommerce integration tracks e-commerce activity, and the maker’s documentation says e-commerce tracking requires the Pro version of both HT Easy GA4 and WooCommerce. · hasthemes.com, 11 Oct 2026
Where HT Easy GA4 stands on Freedom251
- Web analytics tools#33 of 142