Freedom251 › Marketing Analytics Software
MixedMetrics
What MixedMetrics is
MixedMetrics is a web dashboard that combines advertising, store, and billing metrics for live marketing reporting. It calculates blended CAC, LTV:CAC, ROAS, and MER, then breaks spending and revenue down by channel with per-channel ROAS. An AI layer highlights performance changes and possible marketing-spend leakage. Custom dashboards, CRM reporting, and pipeline tracking are available. Named read-only connectors include GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, and HubSpot. Reports can be scheduled to email and Slack, and agencies can white-label them. MixedMetrics presents plans for founders, growth teams, agencies, and ecommerce businesses. Starter supports five connected sources and one dashboard; Growth supports 15 sources and three seats. Higher plans add unlimited sources, client workspaces, white-label reports, SSO, provisioning, custom connectors, and data residency options. Pricing is listed from $79/mo, while annual plan entries range from $39.00 to $399.00 per year. The service says it reads aggregated metrics, exposes no PII, encrypts data, and does not sell data or train AI models.
Who it suits
MixedMetrics suits founders, growth teams, agencies, and ecommerce businesses needing consolidated channel, store, billing, CRM, and pipeline reporting. Its plan limits help match connected sources and seats to team size.
What it does well
- Live blended CAC, LTV:CAC, ROAS, and MER
- Read-only connectors to major ad and commerce tools
- Scheduled email and Slack reports
- White-label reporting for agencies
- Data export and removal requests
What to know first
- No free plan
- Starter limits sources to five
- Growth includes only three seats
- Pricing starts at $79/mo
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | $1,188 billed once a year · Up to 15 connected sources · Unlimited dashboards · 3 seats included | $1,188 a year |
| Scale | $2,688 billed once a year · Unlimited connected sources · Client workspaces and white-label reports · 10 seats included | $2,688 a year |
| Starter | $468 billed once a year · Up to 5 connected sources · 1 dashboard · Weekly email report | $468 a year |
| Enterprise | $4,788 billed once a year · 25 seats · SSO and provisioning · Custom connectors · Data residency options · Dedicated support and onboarding | $4,788 a year |
As mixedmetrics.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
MixedMetrics brings multi-channel marketing and revenue metrics into one live dashboard with scheduled and white-label reporting. Its connector controls, encryption, and data-portability options add operational safeguards, while plan limits and paid pricing shape fit.
Facts from MixedMetrics's own pages
- Access controls
- Connectors use least-privilege, read-only access, and users can disconnect a source with one click. · mixedmetrics.com, 8 Oct 2026
- AI insights
- Its AI layer highlights changes in performance and where marketing spend may be leaking. · mixedmetrics.com, 8 Oct 2026
- Channel reporting
- The dashboard breaks down spend and revenue by channel and shows per-channel ROAS. · mixedmetrics.com, 8 Oct 2026
- Data handling
- The security page says the service reads aggregated reporting metrics, exposes no PII, and encrypts data in transit and at rest. · mixedmetrics.com, 8 Oct 2026
- Data portability
- Users can export blended metrics and reports and request account and data removal. · mixedmetrics.com, 8 Oct 2026
- Data use
- MixedMetrics says it does not sell customer data or use it to train AI models. · mixedmetrics.com, 8 Oct 2026
- Integrations
- Named read-only connectors include GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, and HubSpot. · mixedmetrics.com, 8 Oct 2026
- Intended users
- The site presents the product for founders, growth teams, agencies, and ecommerce businesses. · mixedmetrics.com, 8 Oct 2026
- Plan limits
- Starter includes up to five connected sources and one dashboard; Growth includes up to 15 sources and three seats. · mixedmetrics.com, 8 Oct 2026
- Purpose
- MixedMetrics combines ad, store, and billing metrics in a live marketing dashboard with blended CAC, LTV:CAC, ROAS, and MER. · mixedmetrics.com, 8 Oct 2026
- Scheduled reports
- Scheduled reports can be sent to email and Slack, and agencies can white-label reports. · mixedmetrics.com, 8 Oct 2026
- Support
- The Scale plan includes priority support, while Enterprise includes dedicated support and onboarding. · mixedmetrics.com, 8 Oct 2026
Where MixedMetrics stands on Freedom251
- Marketing Analytics Software#40 of 50