Merdot Track monitors mentions, topics, and public sentiment across social media and news in real time. Teams can follow keywords, handles, brands, and topics, then score mentions for sentiment and emotion while grouping related posts into topic clusters. Smart alerts flag spikes or sensitive topics and deliver notifications through webhooks. A shared inbox supports triage, ownership assignment, notes, replies, and conversation resolution. Dashboards show sentiment over time, mention volume, spikes, topic maps, emotion, leading voices, language, and region. Sentiment and language detection cover Indian languages, with geographic views reaching state and district levels. The Vyuha API provides mentions, sentiment scores, and topic clusters for custom dashboards, with webhook subscriptions for spike alerts. Merdot says data is encrypted with AES-256 at rest and TLS 1.3 in transit, with role-based access and workspace isolation. The Android app is on Google Play; web workspaces require provisioning by Merdot after an access request.
Who it is for
It is designed for brands, businesses, agencies, teams, and public or civic organisations monitoring conversations. Teams needing shared triage, regional views, Indian-language detection, or API delivery may benefit.
What is good
- Tracks social and news mentions continuously
- Analyzes sentiment, emotion, and topic clusters
- Shared inbox supports assignment and resolution
- Dashboards include language and district-level geography
- API and webhook alerts support custom workflows
What to know first
- Organisation workspaces require Merdot provisioning
- Pricing is available on request
- Access requires requesting an organisation workspace
Verdict
Merdot Track combines real-time monitoring, analysis, team response, dashboards, and API access. Its workspace provisioning process means organisations must request access before using the service.
Compared on social media listening software
- Web monitoring
- Yes
- Sentiment analysis
- Yes
- News monitoring
- Yes
- Alert channels
- webhook
