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Merdot Track
by Merdot Track
What Merdot Track is
Merdot Track monitors mentions, topics, and public sentiment across social media and news in real time. Teams can follow keywords, handles, brands, and topics, then score mentions for sentiment and emotion while grouping related posts into topic clusters. Smart alerts flag spikes or sensitive topics and deliver notifications through webhooks. A shared inbox supports triage, ownership assignment, notes, replies, and conversation resolution. Dashboards show sentiment over time, mention volume, spikes, topic maps, emotion, leading voices, language, and region. Sentiment and language detection cover Indian languages, with geographic views reaching state and district levels. The Vyuha API provides mentions, sentiment scores, and topic clusters for custom dashboards, with webhook subscriptions for spike alerts. Merdot says data is encrypted with AES-256 at rest and TLS 1.3 in transit, with role-based access and workspace isolation. The Android app is on Google Play; web workspaces require provisioning by Merdot after an access request.
Who it suits
It is designed for brands, businesses, agencies, teams, and public or civic organisations monitoring conversations. Teams needing shared triage, regional views, Indian-language detection, or API delivery may benefit.
What it does well
- Tracks social and news mentions continuously
- Analyzes sentiment, emotion, and topic clusters
- Shared inbox supports assignment and resolution
- Dashboards include language and district-level geography
- API and webhook alerts support custom workflows
What to know first
- Organisation workspaces require Merdot provisioning
- Pricing is available on request
- Access requires requesting an organisation workspace
Verdict
Merdot Track combines real-time monitoring, analysis, team response, dashboards, and API access. Its workspace provisioning process means organisations must request access before using the service.
Facts from Merdot Track's own pages
- Alert channels
- webhook · merdot.com, 22 Sept 2026
- Alerts
- Smart alerts notify teams when mentions spike or a sensitive topic starts moving. · merdot.com, 12 Oct 2026
- API
- The Vyuha API can provide mentions, sentiment scores, and topic clusters for custom dashboards, with webhook subscriptions for spike alerts. · merdot.com, 12 Oct 2026
- Audience
- The product is presented for brands and businesses, agencies and teams, and public or civic teams. · merdot.com, 11 Oct 2026
- Availability
- The site says the Android app is on Google Play and organisation workspaces are provisioned by Merdot. · merdot.com, 11 Oct 2026
- Availability and access
- Merdot Track is live on Google Play, while organisation workspaces are provisioned by the Merdot team after users request access. · merdot.com, 12 Oct 2026
- Company
- Merdot Private Limited is headquartered in Ahmedabad, India, and says it was founded in 2024 and incorporated as a private limited company in 2026. · merdot.com, 12 Oct 2026
- Dashboards
- Dashboards show sentiment over time, mention volume and spikes, topics, emotions, leading voices, language, and region. · merdot.com, 12 Oct 2026
- Features
- It includes sentiment and emotion analysis, topic clusters, voice and actor identification, and smart alerts. · merdot.com, 11 Oct 2026
- Founded
- 2024 · merdot.com, 28 Sept 2026
- Headquarters
- Ahmedabad, Gujarat, India · merdot.com, 28 Sept 2026
- Integration
- Merdot says Vyuha exposes mentions, sentiment and topic clusters programmatically, with spike alerts available by webhook; workspaces must first be provisioned by its team. · merdot.com, 11 Oct 2026
- Intended users
- The product is positioned for brands and businesses, agencies and teams, and public and civic teams. · merdot.com, 12 Oct 2026
- Languages
- The site says sentiment and language detection cover Indian languages and geographic views reach state and district level. · merdot.com, 11 Oct 2026
- Languages and geography
- Sentiment and language detection cover Indian languages, and the geographic view reaches state and district level. · merdot.com, 12 Oct 2026
- Limits
- Organisation workspaces are provisioned by the Merdot team, and the site asks organisations to request access. · merdot.com, 11 Oct 2026
- News monitoring
- Yes · merdot.com, 22 Sept 2026
- Performance
- The site says dashboard views are precomputed and served in under a hundred milliseconds. · merdot.com, 11 Oct 2026
- Privacy
- Merdot says client data is not used to train shared models without explicit consent and is not sold. · merdot.com, 11 Oct 2026
- Privacy and compliance
- Merdot describes its posture as aligned with India's Digital Personal Data Protection Act 2023 and says client data is not sold or used to train shared models without explicit consent. · merdot.com, 12 Oct 2026
- Purpose
- Merdot Track monitors mentions, topics, and public sentiment across social media and news in real time, then supports replies from a shared inbox. · merdot.com, 12 Oct 2026
- Related messaging
- For outbound email, SMS, and WhatsApp at scale, Merdot says its separate Merdot Connect product works alongside Track. · merdot.com, 12 Oct 2026
- Security
- Merdot's security page states that its baseline includes AES-256 encryption at rest, TLS 1.3 in transit, role-based access, and workspace-level isolation. · merdot.com, 12 Oct 2026
- Sentiment
- The product scores mentions for sentiment and emotion and groups related posts into topic clusters. · merdot.com, 12 Oct 2026
Where Merdot Track stands on Freedom251
- Social Media Listening Software#78 of 86