MentionWatch

What MentionWatch is

MentionWatch is a web service for monitoring social media mentions, analyzing sentiment, and tracking brand reputation. It covers YouTube, Instagram, TikTok, X (formerly Twitter), and Facebook, and can monitor competitors’ mentions. Users can filter results by platform, sentiment, or keyword and download CSV data. Notifications include instant email alerts and webhooks for Slack, Discord, or custom integrations. Alert rules can use sentiment and reach thresholds such as account impact, views, or followers. The 14-day trial includes 80 mentions, one keyword or hashtag, and three months of history. Starter costs $29 a month billed monthly, allowing up to 3,000 mentions, three keywords or hashtags, a 24-hour scan cycle, and three months of history. Growth costs $79 a month billed monthly, with 16,500 mentions, eight keywords or hashtags, a 12-hour scan cycle, and Facebook coverage. Each cycle captures up to 20 latest TikTok videos and 35 latest posts on other supported platforms.

Who it suits

MentionWatch is aimed at solo founders, small businesses, founders, creators, marketers, and small teams monitoring brand or competitor conversations. Its alerts, filters, and exports support ongoing social listening.

Limits

The trial includes 80 mentions, one keyword or hashtag, and three months of history. Starter is capped at 3,000 mentions per month and three keywords or hashtags; Growth allows 16,500 mentions and eight keywords or hashtags. Monitoring cycles capture up to 20 latest TikTok videos and 35 latest posts on each other supported platform.

Getting started

1. Open the MentionWatch website
2. Start the 14-day trial or choose a paid plan
3. Add keywords or hashtags to monitor
4. Select supported platforms and configure filters
5. Create sentiment or reach-based alert rules
6. Connect email, Slack, Discord, or a custom webhook
7. Export filtered mentions as CSV when needed

Verdict

MentionWatch combines multi-network monitoring, sentiment filters, competitor tracking, and configurable alerts for smaller teams. Its plans differ by mention allowance, scan timing, keywords, history, and Facebook access, while collection limits mean coverage is not exhaustive.