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Brandwatch Listen
What Brandwatch Listen is
Brandwatch Listen monitors online conversations about brands, products, and competitors to help teams spot trends and track mentions. Brandwatch says Listen draws insights from 100 million online sources. Coverage includes X (Twitter), Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, QQ, and the wider web. Search tools include unlimited queries and 48 Boolean operators. Saved searches can provide up to a year of historical mentions and insights; quick searches show only the last month. Listen analyzes sentiment as positive, negative, or neutral and supports multi-language analysis. Users can view metrics such as mention volume, sentiment, and demographics, and filter mentions by platform, language, and location. AI smart alerts can identify spikes or drops in mentions and flag negative comments, with email among the alert channels. Listen integrates with Brandwatch Engage so teams can view and act on mentions in a customized feed. Pricing is on request, and there is no free plan. It is available on web and through an API. Saved-search access depends on the organization’s Social Media Management contract, while only Team Leaders and Admins can save searches and manage tags, email alerts, or targeted data sources.
Who it suits
Brandwatch Listen suits social media managers and content marketers who need to monitor brand, product, or competitor conversations across social platforms and the web. Teams that need long-term saved searches should check whether their Social Media Management contract allots access.
What it does well
- Covers major social networks and the wider web.
- Searches use unlimited queries and 48 Boolean operators.
- Saved searches can provide up to a year of data.
- Analyzes sentiment in multiple languages.
- Email alerts can flag mention changes and negative comments.
- Integrates with Brandwatch Engage.
What to know first
- There is no free plan.
- Pricing is available on request.
- Quick searches cover only the last month and cannot be revisited, shared, or used for alerts.
- Saved-search access depends on the organization’s contract.
Limits
Quick searches show only the last month and cannot be revisited, shared with the team, or used to create alerts. Saved searches can provide up to a year of data, but their availability depends on the organization’s Social Media Management contract; only Team Leaders and Admins can save searches.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Brandwatch Listen | Pricing not listed; request a demo · Saved searches are allotted according to the Social Media Management contract | On request |
As brandwatch.com lists them, read 28 Sept 2026. The maker's own page has the final word.
Getting started
- Open https://www.brandwatch.com/products/listen/.
- Request a demo for pricing and access information.
- Use the web product or API to search conversations.
- Create quick searches, or use saved searches if your organization’s contract allows them.
- Ask a Team Leader or Admin to save searches or manage tags, email alerts, and targeted data sources.
Verdict
Choose Brandwatch Listen if your team needs broad conversation monitoring, sentiment analysis, and alerts across social platforms and the web. Look elsewhere if you need a free plan or guaranteed saved-search access outside your organization’s Social Media Management contract.
Questions
How much does Brandwatch Listen cost?
Pricing is on request, and the product page offers a demo request. There is no free plan.
Which platforms and sources does it monitor?
Coverage includes X (Twitter), Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, QQ, and the wider web.
How much historical data can I search?
Saved searches can provide up to a year of historical mentions and insights. Quick searches show only the last month.
Can I use Brandwatch Listen through an API?
Yes. It is available on web and through an API.
Who can save searches and manage alerts?
Only Team Leaders and Admins can save searches, manage tags and email alerts, or add targeted data sources. Saved-search availability depends on the organization’s Social Media Management contract.
Does Listen analyze sentiment and languages?
Yes. It classifies sentiment as positive, negative, or neutral and offers multi-language analysis.
Facts from Brandwatch Listen's own pages
- Access roles
- Only Team Leaders and Admins can save searches, manage tags and email alerts, or add targeted data sources. · social-media-management-help.brandwatch.com, 28 Sept 2026
- Account limits
- All users can create unlimited quick searches, while saved-search availability depends on the organization’s Social Media Management contract. · social-media-management-help.brandwatch.com, 28 Sept 2026
- Alert channels
- email · brandwatch.com, 19 Sept 2026
- Alerts
- Its AI smart alerts detect spikes and drops in mentions, and the product page says teams can be alerted to negative comments. · brandwatch.com, 28 Sept 2026
- Analysis
- Listen analyzes sentiment as positive, negative, or neutral and offers multi-language analysis. · brandwatch.com, 28 Sept 2026
- Coverage
- Brandwatch says Listen draws insights from 100 million online sources. · brandwatch.com, 28 Sept 2026
- Founded
- 2007 · brandwatch.com, 28 Sept 2026
- Headquarters
- London, United Kingdom · brandwatch.com, 28 Sept 2026
- Historical data
- The product page says Listen provides a year's worth of historical data. · brandwatch.com, 28 Sept 2026
- Insights
- Listen presents graphs and metrics including mention volume, sentiment, and demographics; users can filter mentions by criteria such as platform, language, and location. · social-media-management-help.brandwatch.com, 28 Sept 2026
- Integrations
- Listen integrates with Brandwatch Engage to let teams view and act on mentions through a customized feed. · brandwatch.com, 28 Sept 2026
- Intended users
- Brandwatch positions its social media management suite for social media managers and content marketers, including teams that want to monitor their brand. · brandwatch.com, 28 Sept 2026
- News monitoring
- Yes · brandwatch.com, 19 Sept 2026
- Purpose
- Listen monitors online conversations about brands, products, and competitors to surface trends in real time. · brandwatch.com, 28 Sept 2026
- Quick search limits
- Quick searches show only the last month of data and cannot be revisited, shared with the team, or used to create alerts; saved searches provide up to a year of mentions and insights. · social-media-management-help.brandwatch.com, 28 Sept 2026
- Search tools
- The product page advertises unlimited search queries and 48 Boolean operators. · brandwatch.com, 28 Sept 2026
- Security
- Brandwatch’s legal hub links security documents and says its security team follows confidentiality, integrity, and availability principles. · brandwatch.com, 28 Sept 2026
- Sentiment analysis
- Yes · brandwatch.com, 19 Sept 2026
- Social network coverage
- X (Twitter),Facebook,Instagram,LinkedIn,TikTok,Tumblr,YouTube,Reddit,Bluesky,QQ · brandwatch.com, 19 Sept 2026
- Support
- Brandwatch offers product help through its Help Center, Academy courses, and user community. · brandwatch.com, 28 Sept 2026
- Web monitoring
- Yes · brandwatch.com, 19 Sept 2026
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