purpose: Mainstay provides an Engagement Platform for colleges and businesses that uses behavioral intelligence to drive conversations and action at scale.
core components: The platform includes Conversations, Nudges, Analytics, and Optimization.
channels: Mainstay supports SMS text messaging, live chat, web chat, and social media engagement.
journey support: Mainstay supports recruiting, launching, retaining, growing, and thriving stages of a person’s journey.
response speed: Mainstay says its chatbot answers 85% of messages in two seconds or less.
proactive messaging: The platform can send messaging campaigns, interactive nudges, and surveys to encourage action.
AI capabilities: Platform features include Conversation Copilot, AI Insight Dashboards, hidden-barrier discovery, and sentiment analysis.
integrations: Mainstay lists API, SFTP, Salesforce, Slate, Canvas, Blackboard, Campus Management, Ellucian, EAB, HubSpot, Jenzabar, Oracle, PeopleSoft, Radius, and Wiley integrations.
API: Mainstay’s API can sync data files, map custom fields, and schedule multiple data synchronizations each day.
encryption: Mainstay says customer data is encrypted at rest with Advanced Encryption Standard and in transit with TLS 1.2.
security testing: Mainstay performs penetration tests and uses regular vulnerability scans for its cloud infrastructure and corporate systems.
messaging providers: Mainstay uses Twilio for SMS communications and Twilio SendGrid for email communications.
backups: Mainstay backs up customer data on AWS with redundant multi-availability-zone storage and encryption in transit and at rest.
company history: The company says Drew Magliozzi and Kirk Daulerio started AdmitHub in 2014, which later evolved into Mainstay.

Where it ranks on Freedom251

Best Student Engagement Software in 2026#14 of 25

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Sources

mainstay.com/homepage/· checked 30 Sept 2026
mainstay.com/platform/· checked 30 Sept 2026
mainstay.com/integrations/· checked 30 Sept 2026
mainstay.com/integrations/ah-api/· checked 30 Sept 2026
mainstay.com/security/· checked 30 Sept 2026
mainstay.com/about/· checked 30 Sept 2026
mainstay.com/solutions/· checked 30 Sept 2026