Freedom251 › Email Marketing Software
Mailcoach

What Mailcoach is
Mailcoach manages email campaigns, automations, and transactional mail, with hosted and self-hosted Laravel options. Campaign tools provide segmentation, split testing, scheduling, and analytics. Multi-step workflows and drip campaigns can be created without coding, while messages can be written in Markdown, HTML, or a visual editor. Transactional email features allow editing, sending, and tracking, with a transactional API. Delivery can use SMTP, Amazon SES, SendGrid, Mailgun, Resend, Postmark, or Brevo. Mailcoach also provides an API and Laravel and PHP SDKs. Cloud pricing is based on sent email volume, with unlimited contacts, lists, and automations. Mailcoach Cloud is listed at €9.99 a month, billed monthly, including 2,000 emails; VAT is not included and additional emails are usage-billed. Self-hosted installations run on your server or within Laravel.
Who it suits
Mailcoach is aimed at growing creators, developers, and businesses needing campaign, automation, or transactional email tools. Self-hosting suits customers able to secure and maintain their infrastructure.
What it does well
- Segmentation, split testing, scheduling, and analytics
- No-code multi-step workflows and drip campaigns
- Markdown, HTML, and visual email editors
- Transactional API plus Laravel and PHP SDKs
- Unlimited contacts, lists, and automations
What to know first
- No free plan
- Cloud billing depends on emails sent
- Annual prepayment is unavailable
- Self-hosted customers provide delivery infrastructure
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Mailcoach hosted | Billed monthly based on emails sent; VAT not included. · 2,000 emails included | €9.99 a month |
| Mailcoach Cloud | Billed monthly based on emails sent; 2,000 emails included in the base price; VAT not included. · Unlimited contacts, lists & automations · additional emails billed by usage | €9.99 a month |
As mailcoach.app lists them, read 23 Sept 2026. The maker's own page has the final word.
Verdict
Mailcoach covers campaign, automation, and transactional email in hosted or self-hosted forms. Its 14-day trial and 9.99 EUR monthly starting price provide a way to evaluate the paid service.
Facts from Mailcoach's own pages
- Audience
- Mailcoach describes its platform as built for growing creators, developers, and businesses. · mailcoach.app, 8 Oct 2026
- Automations
- Users can create multi-step workflows and drip campaigns without coding skills. · mailcoach.app, 8 Oct 2026
- Campaigns
- Campaign tools include segmentation, split testing, scheduling, and campaign analytics. · mailcoach.app, 8 Oct 2026
- Developer tools
- Mailcoach provides an API and Laravel and PHP SDKs for integrating it into applications. · mailcoach.app, 8 Oct 2026
- Email editors
- Emails can be written with Markdown, HTML, or a visual editor. · mailcoach.app, 8 Oct 2026
- Free plan
- No · mailcoach.app, 23 Sept 2026
- Headquarters
- Antwerp, Belgium · mailcoach.app, 28 Sept 2026
- Integrations
- Mailcoach supports delivery through SMTP, Amazon SES, SendGrid, Mailgun, Resend, Postmark, and Brevo. · mailcoach.app, 8 Oct 2026
- Pricing limits
- Cloud pricing is based on sent emails, with unlimited contacts, lists, and automations; annual prepayment is unavailable. · mailcoach.app, 8 Oct 2026
- Privacy
- Mailcoach says its hosted data is stored in the EU and encrypted, and campaign tracking is optional. · mailcoach.app, 8 Oct 2026
- Security responsibility
- Mailcoach states that self-hosted customers are responsible for securing and maintaining their own infrastructure, access, and backups. · mailcoach.app, 8 Oct 2026
- Self-hosted edition
- The self-hosted edition runs on the customer's server or can be integrated into an existing Laravel application, and requires the customer to provide an email delivery provider. · mailcoach.app, 8 Oct 2026
- Support
- The pricing page directs customers with unanswered questions to [email protected]. · mailcoach.app, 8 Oct 2026
- Transactional email
- Mailcoach lets users edit, send, and track transactional emails and provides a transactional API. · mailcoach.app, 8 Oct 2026
- What it does
- Mailcoach handles email campaigns, automations, and transactional mail, and can be hosted or self-hosted in Laravel. · mailcoach.app, 8 Oct 2026
Where Mailcoach stands on Freedom251
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