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Mailcoach

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Mailcoach's own site

What Mailcoach is

Mailcoach manages email campaigns, automations, and transactional mail, with hosted and self-hosted Laravel options. Campaign tools provide segmentation, split testing, scheduling, and analytics. Multi-step workflows and drip campaigns can be created without coding, while messages can be written in Markdown, HTML, or a visual editor. Transactional email features allow editing, sending, and tracking, with a transactional API. Delivery can use SMTP, Amazon SES, SendGrid, Mailgun, Resend, Postmark, or Brevo. Mailcoach also provides an API and Laravel and PHP SDKs. Cloud pricing is based on sent email volume, with unlimited contacts, lists, and automations. Mailcoach Cloud is listed at €9.99 a month, billed monthly, including 2,000 emails; VAT is not included and additional emails are usage-billed. Self-hosted installations run on your server or within Laravel.

Who it suits

Mailcoach is aimed at growing creators, developers, and businesses needing campaign, automation, or transactional email tools. Self-hosting suits customers able to secure and maintain their infrastructure.

What it does well

  • Segmentation, split testing, scheduling, and analytics
  • No-code multi-step workflows and drip campaigns
  • Markdown, HTML, and visual email editors
  • Transactional API plus Laravel and PHP SDKs
  • Unlimited contacts, lists, and automations

What to know first

  • No free plan
  • Cloud billing depends on emails sent
  • Annual prepayment is unavailable
  • Self-hosted customers provide delivery infrastructure

Plans

PlanBilled and limitsPrice
Mailcoach hostedBilled monthly based on emails sent; VAT not included. · 2,000 emails included€9.99 a month
Mailcoach CloudBilled monthly based on emails sent; 2,000 emails included in the base price; VAT not included. · Unlimited contacts, lists & automations · additional emails billed by usage€9.99 a month

As mailcoach.app lists them, read 23 Sept 2026. The maker's own page has the final word.

Verdict

Mailcoach covers campaign, automation, and transactional email in hosted or self-hosted forms. Its 14-day trial and 9.99 EUR monthly starting price provide a way to evaluate the paid service.

Facts from Mailcoach's own pages

Audience
Mailcoach describes its platform as built for growing creators, developers, and businesses. · mailcoach.app, 8 Oct 2026
Automations
Users can create multi-step workflows and drip campaigns without coding skills. · mailcoach.app, 8 Oct 2026
Campaigns
Campaign tools include segmentation, split testing, scheduling, and campaign analytics. · mailcoach.app, 8 Oct 2026
Developer tools
Mailcoach provides an API and Laravel and PHP SDKs for integrating it into applications. · mailcoach.app, 8 Oct 2026
Email editors
Emails can be written with Markdown, HTML, or a visual editor. · mailcoach.app, 8 Oct 2026
Free plan
No · mailcoach.app, 23 Sept 2026
Headquarters
Antwerp, Belgium · mailcoach.app, 28 Sept 2026
Integrations
Mailcoach supports delivery through SMTP, Amazon SES, SendGrid, Mailgun, Resend, Postmark, and Brevo. · mailcoach.app, 8 Oct 2026
Pricing limits
Cloud pricing is based on sent emails, with unlimited contacts, lists, and automations; annual prepayment is unavailable. · mailcoach.app, 8 Oct 2026
Privacy
Mailcoach says its hosted data is stored in the EU and encrypted, and campaign tracking is optional. · mailcoach.app, 8 Oct 2026
Security responsibility
Mailcoach states that self-hosted customers are responsible for securing and maintaining their own infrastructure, access, and backups. · mailcoach.app, 8 Oct 2026
Self-hosted edition
The self-hosted edition runs on the customer's server or can be integrated into an existing Laravel application, and requires the customer to provide an email delivery provider. · mailcoach.app, 8 Oct 2026
Support
The pricing page directs customers with unanswered questions to [email protected]. · mailcoach.app, 8 Oct 2026
Transactional email
Mailcoach lets users edit, send, and track transactional emails and provides a transactional API. · mailcoach.app, 8 Oct 2026
What it does
Mailcoach handles email campaigns, automations, and transactional mail, and can be hosted or self-hosted in Laravel. · mailcoach.app, 8 Oct 2026

Where Mailcoach stands on Freedom251

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