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Magnolia DXP

by Magnolia DXP

Free plan APISelf-hostedWeb

Visit Magnolia DXP Alternatives Pricing

Magnolia DXP's own site

What Magnolia DXP is

Magnolia DXP is a digital experience platform for bringing content, channels, governed AI, and existing systems together. It is built for organizations managing digital experiences across multiple brands, sites, regions, and languages. Marketers can use a visual WYSIWYG editor and a workspace for content, assets, and personalization. Visitor segments can be based on behavior, location, or device to tailor websites, mobile apps, and portals. Its AI agents can locate content, navigate apps, generate assets and variants, and assist with workflows allowed by user permissions. Magnolia offers DX Cloud, managed by the company, and DX Core, which runs on customer-managed infrastructure such as on-premises systems or private cloud. The platform supports headless delivery, experimentation, journey orchestration, and experience analytics, with connectors including Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. Magnolia lists a free plan. DX Core starts at $3,500 a month; DX Cloud starts at $6,000 a month. Both prices vary by deployment and service factors.

Who it suits

Magnolia DXP suits organizations coordinating content and experiences across multiple brands, sites, regions, or languages. Its options may fit teams choosing between Magnolia-managed cloud and customer-managed infrastructure.

What it does well

  • Visual WYSIWYG editor for marketers
  • Personalization by behavior, location, or device
  • AI agents assist with permitted workflows
  • Supports headless delivery and experimentation
  • Free plan is available

What to know first

  • DX Core starts at $3,500 a month
  • DX Cloud starts at $6,000 a month
  • DX Core uptime depends on customer infrastructure

Limits

DX Core starts at $3,500 a month, and uptime depends on the customer's infrastructure setup. DX Cloud starts at $6,000 a month and offers up to 99.9% uptime.

Plans

PlanBilled and limitsPrice
Magnolia DX CoreFrom $3,500 / month · Self-hosted · price varies with multisite support, business continuity, SLA and support$3,500 a month
Magnolia DX CloudFrom $6,000 / month · Managed PaaS · price varies with traffic, uptime guarantee, cloud deployment, SLA and support$6,000 a month

As magnolia-cms.com lists them, read 29 Sept 2026. The maker's own page has the final word.

Getting started

  1. Visit the Magnolia DXP website.
  2. Choose the free plan or review the DX Core and DX Cloud plans.
  3. Select DX Core for customer-managed infrastructure or DX Cloud for Magnolia-managed service.
  4. Use the web or self-hosted platform, or connect through the API.
  5. Set up content authoring, integrations, and user permissions for your team.

Verdict

Magnolia DXP combines authoring, personalization, AI assistance, and integrations for organizations with complex digital footprints. The listed free plan offers an entry point, while the paid deployment options start at substantial monthly prices.

Questions

Does Magnolia DXP have a free plan?

Yes. Magnolia lists a free plan.

How much do the paid plans cost?

DX Core starts at $3,500 a month. DX Cloud starts at $6,000 a month. Prices vary with the deployment and service factors listed for each plan.

What is the difference between DX Core and DX Cloud?

DX Core runs on infrastructure managed by the customer, including on-premises or private cloud. DX Cloud is managed by Magnolia.

Which platforms are available?

Magnolia lists API, self-hosted, and web platforms.

What integrations does Magnolia list?

Connectors include Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS.

What security certifications does Magnolia list?

Magnolia says it holds ISO 27001 and SOC 2 certifications.

Facts from Magnolia DXP's own pages

Authoring
Magnolia provides marketers with a visual WYSIWYG editor and a workspace for content, assets, and personalization. · magnolia-cms.com, 29 Sept 2026
Cloud limits
DX Cloud offers up to 99.9% uptime, while DX Core uptime depends on the customer's infrastructure setup. · magnolia-cms.com, 29 Sept 2026
Company
Magnolia says it was founded in Basel, Switzerland, in 1997 by Boris Kraft and Pascal Mangold. · magnolia-cms.com, 29 Sept 2026
Content and AI
Its AI agents can locate content, navigate apps, generate assets and variants, and assist with permitted workflows under user permissions. · magnolia-cms.com, 29 Sept 2026
Deployment
DX Cloud is managed by Magnolia, while DX Core runs on infrastructure managed by the customer, including on-premises or private cloud. · magnolia-cms.com, 29 Sept 2026
Enterprise use
The platform is designed for multi-brand, multi-site, multi-region, and multi-language digital experiences. · magnolia-cms.com, 29 Sept 2026
Founded
1997 · magnolia-cms.com, 28 Sept 2026
Free plan
Yes · magnolia-cms.com, 20 Sept 2026
Headquarters
Basel, Switzerland · magnolia-cms.com, 28 Sept 2026
Identity management
The platform supports single sign-on, identity provider federation, automated user provisioning and de-provisioning, and granular permissions. · magnolia-cms.com, 29 Sept 2026
Integration framework
Its integration frameworks cover commerce, marketing automation, digital asset management, analytics, and optimization. · magnolia-cms.com, 29 Sept 2026
Integrations
Magnolia lists integrations and connectors for Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. · magnolia-cms.com, 29 Sept 2026
Personalization
Marketers can segment visitors by behavior, location, or device and personalize website, mobile app, and portal experiences. · magnolia-cms.com, 29 Sept 2026
Product
Magnolia DXP brings content, channels, governed AI, and existing systems into one digital experience platform. · magnolia-cms.com, 29 Sept 2026
Security
Magnolia says it holds ISO 27001 and SOC 2 certifications and provides compliance materials through its Trust Center. · magnolia-cms.com, 29 Sept 2026
Support
Magnolia describes responsive human support and says a Customer Success Manager is included. · magnolia-cms.com, 29 Sept 2026

Where Magnolia DXP stands on Freedom251

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