Magnolia DXP is a digital experience platform for bringing content, channels, governed AI, and existing systems together. It is built for organizations managing digital experiences across multiple brands, sites, regions, and languages. Marketers can use a visual WYSIWYG editor and a workspace for content, assets, and personalization. Visitor segments can be based on behavior, location, or device to tailor websites, mobile apps, and portals. Its AI agents can locate content, navigate apps, generate assets and variants, and assist with workflows allowed by user permissions. Magnolia offers DX Cloud, managed by the company, and DX Core, which runs on customer-managed infrastructure such as on-premises systems or private cloud. The platform supports headless delivery, experimentation, journey orchestration, and experience analytics, with connectors including Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. Magnolia lists a free plan. DX Core starts at 3500.00 USD per month; DX Cloud starts at 6000.00 USD per month. Both prices vary by deployment and service factors.
Who it is for
Magnolia DXP suits organizations coordinating content and experiences across multiple brands, sites, regions, or languages. Its options may fit teams choosing between Magnolia-managed cloud and customer-managed infrastructure.
What is good
- Visual WYSIWYG editor for marketers
- Personalization by behavior, location, or device
- AI agents assist with permitted workflows
- Supports headless delivery and experimentation
- Free plan is available
What to know first
- DX Core starts at 3500.00 USD per month
- DX Cloud starts at 6000.00 USD per month
- DX Core uptime depends on customer infrastructure
Verdict
Magnolia DXP combines authoring, personalization, AI assistance, and integrations for organizations with complex digital footprints. The listed free plan offers an entry point, while the paid deployment options start at substantial monthly prices.
Magnolia DXP plans and pricing
All plansCompared on content management systems
- Free plan
- Yes


