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Magic

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What Magic is

Magic provides embedded wallet infrastructure and server-side wallet management for Web3 applications. Its Wallet API combines wallet creation, transaction signing, and onchain automation. Developers can add passwordless sign-in using email links or one-time codes, SMS, social login, Farcaster, external wallet login, passkeys, or OIDC, or connect providers such as Auth0, Firebase, and NextAuth. Magic describes its wallets as non-custodial, with users retaining control of private keys and digital assets. Developers can apply their branding through white-label APIs and embedded wallet widgets. Embedded wallets support 30+ blockchain networks; server wallets support EVM chains, Solana, and Bitcoin. SDKs cover web, iOS, Android, React Native, Python, and Node.js. Magic says its key management system combines distributed key shards, Trusted Execution Environments, and AWS KMS, with keys recombined inside the TEE. Listed security and compliance practices include SOC 2 Type 2, ISO 27001:2022, CCPA, and GDPR. The Developer plan has no listed price; Startup costs $99 a month, and Enterprise pricing is custom.

Who it suits

Magic is aimed at developers building Web3 applications that need embedded or server-managed wallets. Its authentication methods, SDK options, and branding controls may suit teams integrating wallet features into different client or server environments.

What it does well

  • Embedded wallets support 30+ blockchain networks
  • Supports multiple passwordless authentication methods
  • SDKs cover web, mobile, and server development
  • Non-custodial wallets leave users in control of keys

What to know first

  • Startup costs $99 a month
  • Enterprise pricing is custom

Limits

The Developer plan includes 1,000 monthly active wallets and 50,000 signatures, with additional charges for extra usage. Startup includes 2,500 monthly active wallets, 50,000 signatures and up to five team seats; Enterprise uses custom quantities.

Plans

PlanBilled and limitsPrice
StartupMonthly · 2,500 monthly active wallets · 50,000 signatures · $0.04 per additional MAW · $0.005 per additional signature · Up to 5 team seats$99 a month
EnterpriseCustom · Custom monthly active wallets · Signatures: contact salesOn request
DeveloperMonthly · 1,000 monthly active wallets · 50,000 signatures · $0.045 per additional MAW · $0.005 per additional signatureOn request

As magic.link lists them, read 5 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open the Magic website
  2. Choose the Developer, Startup or Enterprise plan
  3. Select SDKs for your web, mobile or backend application
  4. Configure passwordless authentication or connect an authentication provider
  5. Set up embedded or server wallet features and branding

Verdict

Magic brings wallet creation, authentication, and transaction signing together for Web3 developers. Confirm the plan limits and pricing that apply to your project before choosing a tier.

Questions

Does Magic have a free plan?

Yes. Magic uses a freemium model with a free plan; paid plans start at $99 a month.

Which platforms does Magic support?

Magic lists Android, API, iOS and web, with SDKs for React Native, Python and Node.js as well.

Are Magic wallets custodial?

Magic describes its wallets as non-custodial, with users retaining control of private keys and digital assets.

Which authentication methods are available?

Options include email magic links and OTP, SMS OTP, social login, Farcaster, external wallet login, passkeys/WebAuthn and OIDC.

What blockchain networks are supported?

Embedded wallets support more than 30 networks. Server wallets support EVM chains, Solana and Bitcoin.

Facts from Magic's own pages

Authentication
Magic supports passwordless authentication using email OTP, SMS, social logins, and Farcaster. · docs.magic.link, 5 Oct 2026
Authentication integrations
Magic says developers can use its native authentication or connect providers including Auth0, Firebase, and NextAuth. · magic.link, 5 Oct 2026
Blockchain support
Magic's docs list EVM chains, Solana, and Bitcoin for server wallets, and 30+ blockchain networks for embedded wallets. · docs.magic.link, 5 Oct 2026
Company history
Magic says its infrastructure has operated since 2018. · magic.link, 5 Oct 2026
Compliance
Magic lists SOC 2 Type 2, ISO 27001:2022, CCPA, and GDPR among its security and compliance practices. · magic.link, 5 Oct 2026
Customization
Magic offers white-label APIs and embedded wallet widgets with branding control. · docs.magic.link, 5 Oct 2026
Headquarters
San Francisco, California, United States · magic.link, 28 Sept 2026
Mobile and development platforms
Magic lists client-side and server-side SDKs for web, iOS, Android, React Native, Python, and Node.js applications. · docs.magic.link, 5 Oct 2026
Performance
Magic states that wallet creation and transaction signing have 50–100 ms latency. · magic.link, 5 Oct 2026
Product
Magic provides embedded wallet infrastructure and server-side wallet management for Web3 applications. · docs.magic.link, 5 Oct 2026
Scale
Magic says its infrastructure can execute millions of signatures in minutes. · magic.link, 5 Oct 2026
Security
Magic says its TKMS uses distributed key shards, Trusted Execution Environments, and AWS KMS, with key recombination inside the TEE. · docs.magic.link, 5 Oct 2026
Support
The Developer plan includes email and community support, while Startup includes prioritized support. · magic.link, 5 Oct 2026
Wallet API
Magic's API combines embedded wallet creation, transaction signing, and onchain automation. · magic.link, 5 Oct 2026
Wallet custody
Magic describes its wallets as non-custodial, with users retaining control of their private keys and digital assets. · docs.magic.link, 5 Oct 2026

Where Magic stands on Freedom251

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