LiftLab

LiftLab is ranked #3 of 23 in marketing performance management software on Freedom251. It runs on API, Web.

LiftLab plans and pricing

LiftLab platform Not published Contact LiftLab for a demo and pricing. Enterprise marketing measurement platform; subscription terms and fees are specified in an Order Form liftlab.com · 4 Oct 2026

Compared on marketing performance management software

Budget planning: Yes
Forecasting: Yes
Scenario planning: Yes
ROI reporting: Yes
Approval workflows: Yes
Planning horizon: annual

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LiftLab

What it does: LiftLab is a unified marketing measurement platform for measuring brand and performance spend and informing budget decisions.
Marketing mix modeling: Its Two-Stage Agile Marketing Mix Model separates ad auction cost dynamics from consumer response to estimate channel response curves.
Budget scenarios: The Scenario Planner creates Conserve, Maintain, and Accelerate budget scenarios subject to constraints such as channel caps, CAC ceilings, and committed spend.
Incrementality testing: The Incrementality Testing Suite supports geo experiments and feeds their causal results back into the marketing mix model for calibration.
Experiment methods: Supported experiment approaches include Stratified Random Sampling, Synthetic Controls, Switchback tests, Strategy experiments, and Go Dark with Pacing.
Daily optimization: PlatformSense monitors daily performance shifts and uses live signals to inform budget reallocation recommendations.
AI analyst: Miles is an AI-powered marketing analyst that answers performance questions in plain English using LiftLab’s measurement methodology.
Integrations: LiftLab says it connects with more than 50 paid media platforms, including Meta, Google, TikTok, YouTube, Pinterest, and LinkedIn, plus analytics, CRM, data warehouses, and first-party business data sources.
Data requirements: The stated minimum starting data is 12 to 24 months of weekly channel spend, one primary outcome KPI, and a promotional calendar.
Privacy: LiftLab says its MMM operates on aggregate data and does not require or process individual-level user data.
Security certifications: LiftLab states that it is SOC 2 compliant and has achieved an ISO 27001:2013 certificate.
Support and onboarding: LiftLab says its marketing science team handles model configuration, calibration, and ongoing validation, and its homepage describes weekly model reviews.
Intended customers: LiftLab describes the platform as designed for enterprise marketers, and says it is suited to teams spending $5 million or more annually on brand and performance media.
Headquarters: Oakland, California, United States

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Where it ranks on Freedom251

Best Marketing Performance Management Software in 2026#3 of 23

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Sources

liftlab.com/platform/unified-marketing-measurement/· checked 4 Oct 2026
liftlab.com/platform/incrementality-testing-engine/· checked 4 Oct 2026
liftlab.com/solutions/real-time-budget-optimization· checked 4 Oct 2026
liftlab.com/platform/miles-ai/· checked 4 Oct 2026
liftlab.com/resources/faq/· checked 4 Oct 2026
liftlab.com· checked 4 Oct 2026
liftlab.com/terms-of-service/· checked 4 Oct 2026