Freedom251 › Loyalty Program Software
Leal 360
What Leal 360 is
Leal 360 combines customer data, loyalty, campaign automation, and measurement for B2C companies, especially retailers and restaurants with physical points of sale. Its customer data platform unifies POS, ERP, e-commerce, and other sources and creates audiences from customer attributes and behavior. Loyalty tools include points, cashback, benefit clubs, discounts, configurable promotion validity, and gamified rewards. Campaigns run through email, SMS, and WhatsApp with AI personalization and automation. Leal says its decision engine adjusts offers, message, channel, timing, and frequency for each customer. The platform measures purchase frequency, average order value, customer lifetime value, NPS, and CSAT by store and channel. It offers a REST API and more than 350 integrations, including Shopify, VTEX, SAP Business One, Micros, and Soft Restaurant. Leal 360 is available on web, Android, iOS, and API. Plans use customized monthly pricing; the listed starting note is 15/mo.
Who it suits
Leal 360 suits consumer-facing retailers and restaurants that need unified customer data, loyalty programs, and multichannel campaigns. It is also relevant to businesses using POS, e-commerce, or ERP integrations.
What it does well
- Unifies data from multiple systems
- Points, cashback, and reward tools
- Email, SMS, and WhatsApp campaigns
- REST API and 350-plus integrations
- NPS and CSAT measurement
What to know first
- Plan prices are customized
- SMS charges may be separate
- Contracts cannot move to lower tiers
- Customer Success costs extra on Professional
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Professional Plan | Monthly plan; customized price based on registered customers and selected options · Up to 10 emails per customer/month · SMS and WhatsApp module included; SMS messages charged separately · From $3 per 500 registered customers · API integrations | On request |
| Basic Plan | Monthly plan; customized price based on registered customers and selected options · Up to 5 emails per customer/month · SMS module add-on: $50/mo plus SMS charges · From $11.42 per 500 registered customers · Digital support | On request |
| Enterprise Plan | Talk to an advisor for pricing · Up to 20 emails per customer/month · From $1.50 per 500 registered customers · Unlimited audience lists · AI features · Customer Success support included | On request |
As leal.co lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Leal 360 brings loyalty, customer data, campaign automation, and customer measurement into one platform. Confirm customized pricing, message charges, and plan-change rules before signing.
Facts from Leal 360's own pages
- AI decisioning
- Leal says its AI decision engine personalizes offers and optimizes message, channel, timing, and frequency for each customer. · leal.co, 11 Oct 2026
- Anti-fraud
- The loyalty module supports single-account controls and configurable rules such as maximum ticket size and accrual frequency. · leal.co, 11 Oct 2026
- Campaigns
- The platform supports campaigns through email, SMS, and WhatsApp, with AI personalization and automation. · leal.co, 11 Oct 2026
- Company
- Leal says it has worked on rewards and brand sales since 2016 and operates across countries in Latin America. · leal.co, 11 Oct 2026
- Customer data
- The CDP unifies customer data from POS, ERP, e-commerce, and other sources and supports dynamic audiences based on customer attributes and behavior. · leal.co, 11 Oct 2026
- Founded
- 2016 · leal.co, 28 Sept 2026
- Integrations
- Leal says it offers a REST API and more than 350 integrations, and its integrations page lists systems including Shopify, VTEX, SAP Business One, Micros, and Soft Restaurant. · leal.co, 11 Oct 2026
- Limits
- During an active contract, customers can upgrade plans but cannot switch to a lower plan or one with fewer features. · leal.co, 11 Oct 2026
- Loyalty
- Its loyalty module supports points, cashback, benefit clubs, discounts, configurable promotion validity, and gamified rewards. · leal.co, 11 Oct 2026
- Product
- Leal 360 centralizes customer data, automates personalized campaigns, and measures purchase frequency, average order value, and customer lifetime value for retail. · leal.co, 11 Oct 2026
- Security
- Leal states that its CDP holds SOC 2 certification and that personal data is managed under Colombia's Law 1581 of 2012 (Habeas Data). · leal.co, 11 Oct 2026
- Support
- All plans include digital technical and customer support; personalized Customer Success support is included with Enterprise and available for an additional fee on Professional. · leal.co, 11 Oct 2026
- Target users
- Leal 360 is built for B2C companies selling directly to consumers, especially businesses with physical points of sale, including retailers and restaurants. · leal.co, 11 Oct 2026
- Voice of customer
- The platform measures NPS and CSAT and can identify detractors and promoters by store and channel. · leal.co, 11 Oct 2026
Where Leal 360 stands on Freedom251
- Loyalty Program Software#20 of 39