Freedom251 › Loyalty Program Software
Novus Loyalty
What Novus Loyalty is
Novus Loyalty is a SaaS platform for creating personalized customer loyalty programs for B2B and B2C businesses. It supports point-based, tiered, digital wallet, cashback, and referral programs. Its NoCXy intelligence layer analyzes behavioral signals and coordinates loyalty workflows in real time. The SaaS offering includes RFM analysis, point and referral campaigns, customer and transaction management, vouchers, gift cards, custom branding, communication flows, onboarding support, documentation, and an ROI dashboard. Enterprise adds WhatsApp communication, push notifications, gamification, cashback, on-premise hosting, third-party integrations, extended APIs, and unlimited schema customization. A no-code plug-in is available for Shopify, WooCommerce, and Wix, and the platform can connect with POS systems and website shopping carts. Named integrations include Facebook, Twitter, and SendGrid. Novus states that its quality and security commitments are ISO and PCI DSS certified. Pricing starts at ₹9,999/mo. There is no free plan, but a free trial is offered without a credit card. Monthly and annual subscriptions are available without long-term commitments.
Who it suits
Novus Loyalty suits startups, growing businesses, SMEs, and enterprise brands planning loyalty programs across B2B or B2C operations. It fits teams needing referral, tiered, cashback, or lifecycle automation tools with API and branding options.
What it does well
- Supports points, tiers, wallets, cashback, and referrals
- Real-time behavioral workflow orchestration
- Shopify, WooCommerce, and Wix plug-ins
- Custom branding and extended APIs
- Free trial without a credit card
What to know first
- No free plan
- Pricing starts at ₹9,999/mo
- Business-hours support only
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| SaaS | Basic SaaS features; listed as /Month, but no amount displayed | On request |
| Enterprise | Everything in Standard, plus enterprise features | On request |
As novus-loyalty.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Novus Loyalty covers several loyalty program models and provides separate SaaS and Enterprise capabilities. Its paid entry point and unlisted higher-tier pricing make a trial or sales discussion important before commitment.
Facts from Novus Loyalty's own pages
- AI
- Its NoCXy intelligence layer analyzes behavioral signals and orchestrates personalized loyalty workflows in real time. · novus-loyalty.com, 8 Oct 2026
- Company location
- Novus Loyalty Limited lists its registered office in Gurugram, Haryana, India. · novus-loyalty.com, 8 Oct 2026
- Contract options
- The pricing FAQ says monthly and annual subscription options are available with no long-term contracts or commitments. · novus-loyalty.com, 8 Oct 2026
- E-commerce plugins
- The homepage says its plug-in is built for Shopify, WooCommerce, and Wix and can be configured without coding. · novus-loyalty.com, 8 Oct 2026
- Enterprise features
- The Enterprise plan lists WhatsApp communication, unlimited schema customization, push notifications, gamification, cashback, on-premise hosting, third-party integrations, and extended APIs. · novus-loyalty.com, 8 Oct 2026
- Founded
- 2011 · novus-loyalty.com, 28 Sept 2026
- Headquarters
- Gurugram, Haryana, India · novus-loyalty.com, 28 Sept 2026
- Integrations
- The integrations page names Facebook, Twitter, and SendGrid, and says the platform can connect to POS systems and website shopping carts. · novus-loyalty.com, 8 Oct 2026
- Intended customers
- The site presents solutions for startups and growing businesses as well as SMEs and enterprise brands, with use cases across B2B and B2C. · novus-loyalty.com, 8 Oct 2026
- Product
- Novus describes itself as a SaaS loyalty platform for creating personalized customer loyalty experiences across industries. · novus-loyalty.com, 8 Oct 2026
- Program types
- The site lists point-based, tiered, digital wallet, cashback, and referral loyalty programs. · novus-loyalty.com, 8 Oct 2026
- SaaS features
- The SaaS plan lists RFM data analysis, point and referral campaigns, customer and transaction management, vouchers, gift cards, customized branding, onboarding support, documentation, communication flows, and an ROI dashboard. · novus-loyalty.com, 8 Oct 2026
- Security
- Novus says its quality and security commitments are ISO and PCI DSS certified. · novus-loyalty.com, 8 Oct 2026
- Support
- The pricing page says support is available by email, phone, and chat during business hours, with a knowledge base and documentation. · novus-loyalty.com, 8 Oct 2026
- Trial
- The pricing FAQ says Novus offers a free trial with no credit card required and asks interested users to contact the team for details. · novus-loyalty.com, 8 Oct 2026
Where Novus Loyalty stands on Freedom251
- Loyalty Program Software#17 of 39