Freedom251 › Lead Capture Software
Leadform
What Leadform is
Leadform is a web-based conversion-form platform for performance lead generation. Its no-code builder creates multi-step forms with reusable fields, drag-to-reorder flows, live preview, and conditional branching. Funnel analytics show completion and drop-off for each step, helping teams locate friction. Accounts include A/B testing so variants can run side by side. Forms can use a customer’s own domain with automatic DNS verification and SSL certificates. Leadform lists connections to Leadbyte, Make, Zapier, Google Tag Manager, GA4, Clarity, SMTP, and custom webhooks, plus lead routing. The service describes row-level database security, TLS in transit, production database encryption at rest, and AES-256-GCM protection for sensitive integration credentials. It says personal data is not sold, and individual response content is not sent to its AI subprocessor unless an account holder opts in. A new account can publish one form free for 14 days; it is then unpublished until paid billing opens. The listed Pay as you go plan costs £19 per user monthly plus per-lead fees, excluding 20% VAT.
Who it suits
Leadform is aimed at performance lead-generation teams, including agencies, multi-brand operators, and growth teams. It suits businesses building and measuring paid-traffic forms.
What it does well
- No-code multi-step form builder
- Per-step completion and drop-off analytics
- Built-in A/B testing
- Custom domains with SSL certificates
- Webhook and lead-routing support
What to know first
- Paid billing is not live yet
- One form is limited during the 14-day trial
- Listed prices exclude 20% VAT
- Forms are unpublished after trial without paid billing
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pay as you go | £19 per user a month, plus £0.24–£0.18 per lead as volume grows; prices exclude 20% VAT; paid billing is not live yet. · Per-user fee · £0.24 per lead at 1–500 leads, £0.21 at ≤2.5k, £0.195 at ≤10k, £0.19 at ≤25k, £0.18 at 25k+ | £19 a month |
As leadform.io lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Leadform focuses on creating, testing, and routing conversion forms for performance marketing. Its free trial permits one published form for 14 days, while the listed paid pricing has per-user and per-lead charges.
Facts from Leadform's own pages
- Analytics
- The builder shows per-step completion and drop-off so teams can identify friction in a funnel. · leadform.io, 8 Oct 2026
- Custom domains
- Forms can be published on a customer's own domain with automatic DNS verification and SSL certificates. · leadform.io, 8 Oct 2026
- Data retention
- The privacy policy says logs and analytics are kept for up to 12 months and backups for up to 30 days on a rolling basis. · leadform.io, 8 Oct 2026
- Form builder
- The no-code builder supports multi-step forms, drag-to-reorder flows, reusable fields, live preview, and conditional branching. · leadform.io, 8 Oct 2026
- Integrations
- Leadform lists native connections to Leadbyte, Make, Zapier, Google Tag Manager, GA4, Clarity, SMTP, and custom webhooks. · leadform.io, 8 Oct 2026
- Intended users
- Leadform says it serves performance lead-generation teams, including agencies, multi-brand operators, and growth teams. · leadform.io, 8 Oct 2026
- Privacy
- The policy says Leadform does not sell personal data and does not send individual end-user response content to its AI subprocessor unless an account holder opts in. · leadform.io, 8 Oct 2026
- Security
- The privacy policy says the service uses row-level database security, AES-256-GCM encryption for sensitive integration credentials at rest, TLS in transit, and production database encryption at rest. · leadform.io, 8 Oct 2026
- Support
- The homepage pricing section describes the product as businesses only and directs visitors to book a demo for sales contact. · leadform.io, 8 Oct 2026
- Testing
- The homepage says accounts include A/B testing, with variants run side by side to see which performs better. · leadform.io, 8 Oct 2026
- Trial limit
- While paid billing is not live, a new account can build and publish one form for 14 days at no charge; the form is unpublished after that until paid billing opens. · leadform.io, 8 Oct 2026
- What it does
- Leadform is a conversion-form platform for performance lead generation, built to turn paid traffic into qualified leads. · leadform.io, 8 Oct 2026
Where Leadform stands on Freedom251
- Lead Capture Software#50 of 70