Freedom251 › Lead Capture Software
Bloom
What Bloom is
Bloom is a WordPress email opt-in and lead-generation plugin that adds signup forms to websites. It provides six form types: pop-ups, fly-ins, inline forms, widget forms, below-content forms, and locked-content forms. More than 100 premade templates can be adjusted through design settings, and users can create as many opt-in forms as needed. Display rules can target or exclude posts and pages, vary by visitor location or interaction, and respond to timed delays, inactivity, reaching the bottom of a post, commenting, scrolling, purchasing, or clicking. Bloom connects with email marketing and newsletter services including ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, ConvertKit, HubSpot, Mailchimp, and MailerLite. Its dashboard tracks opt-ins and conversion rates and supports split testing of form variations. Installation uses a ZIP download from the Elegant Themes members area and the WordPress plugin uploader. An email marketing account must be connected before a functioning form can be created. Pricing starts at $89/yr.
Who it suits
It suits people running WordPress websites and agencies building client sites that need configurable signup forms. Users must connect an email marketing account before creating a working form.
What it does well
- Six signup form types
- More than 100 customizable templates
- Unlimited opt-in forms
- Targeting by pages, location, and interaction
- Dashboard analytics and split testing
What to know first
- No free plan
- No free trial
- Requires a connected email marketing account
- Pricing starts at $89/yr
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Divi Lifetime | $249 Today · Lifetime access to themes and plugins including Bloom · unlimited websites · lifetime updates and support | $249, paid once |
| Divi Yearly | Pay annually; the page lists $277 billed yearly for Divi Pro★, while this plan’s price is not stated in the opened pricing text. · Access to themes and plugins including Bloom · updates and support · unlimited websites | On request |
As elegantthemes.com lists them, read 5 Oct 2026. The maker's own page has the final word.
Verdict
Bloom gives WordPress sites varied opt-in placements, targeting rules, integrations, and testing. Its paid-only model and required email-service connection are important setup considerations.
Facts from Bloom's own pages
- Account connection
- A Bloom email marketing account must be connected before users can create a functioning opt-in form. · help.elegantthemes.com, 5 Oct 2026
- Analytics and testing
- Bloom’s dashboard tracks opt-ins, conversion rates, and data, and supports split testing multiple form variations. · elegantthemes.com, 5 Oct 2026
- Form capacity
- There is no limit to how many opt-in forms users can create, and the forms can be displayed in distinct website areas. · help.elegantthemes.com, 5 Oct 2026
- Form types
- Bloom supports six kinds of opt-in forms, including pop-ups, fly-ins, inline forms, widget forms, below-content forms, and locked-content forms. · help.elegantthemes.com, 5 Oct 2026
- Installation
- Bloom is downloaded as a ZIP file from the Elegant Themes members area and installed through the WordPress dashboard plugin uploader. · help.elegantthemes.com, 5 Oct 2026
- Integrations
- Bloom connects with email marketing services and newsletter tools including ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, ConvertKit, HubSpot, Mailchimp, MailerLite, and others. · help.elegantthemes.com, 5 Oct 2026
- Intended users
- Elegant Themes describes its products as tools for people running WordPress websites and web development agencies building client sites. · elegantthemes.com, 5 Oct 2026
- Purpose
- Bloom is an email opt-in and lead generation plugin for WordPress that adds signup forms to websites. · elegantthemes.com, 5 Oct 2026
- Security
- Elegant Themes says its networks use industry-standard firewalls and password protection and restrict access to authorized personnel, while acknowledging it cannot guarantee prevention of unauthorized access. · elegantthemes.com, 5 Oct 2026
- Support
- The membership pricing page includes ongoing support with the annual membership and lifetime support with the lifetime membership. · elegantthemes.com, 5 Oct 2026
- Targeting
- Users can target or exclude specific posts and pages and show different forms based on visitor location and interaction. · elegantthemes.com, 5 Oct 2026
- Templates
- Bloom offers more than 100 premade templates that users can customize through its design settings. · elegantthemes.com, 5 Oct 2026
- Triggers
- Pop-ups and fly-ins can be triggered by timed delay, inactivity, reaching the bottom of a post, commenting, scrolling, purchasing, or clicking. · help.elegantthemes.com, 5 Oct 2026
Where Bloom stands on Freedom251
- Lead Capture Software#47 of 70