KickoffLabs helps businesses build audiences through referral programs, giveaways, and product launch campaigns. It supports viral, leaderboard, and bonus-entry giveaways, as well as pre-launch waitlists, milestone rewards, newsletter referrals, and lead magnet opt-ins. Campaigns can appear as embedded widgets, popups, connected forms, or hosted landing pages on a custom domain. Unique links let teams track referral paths, leading influencers, and leads generated through referrals. Features include reward milestones, winner selection, fraud prevention, A/B testing, campaign emails, customizable actions, and lead scoring. Integrations include Webflow, Wix, Squarespace, WordPress, Shopify, Mailchimp, Klaviyo, Salesforce, HubSpot CRM, Zapier, and webhooks or API access. The free plan allows 100 uniques per month for a mini-campaign. Paid plans start at $13.00 USD per month billed annually, or $19 per month billed month to month, and include monthly lead limits. All plans include community and email support; Enterprise adds priority support and a one-to-one setup meeting.
Who it is for
KickoffLabs suits startups, small businesses, and marketing teams at larger companies that want referral, giveaway, or launch campaigns. It may also fit teams that need to publish campaigns on a custom domain or connect them to listed marketing and CRM tools.
What is good
- Free plan includes a mini-campaign.
- Campaigns can run on custom domains.
- Unique links track referral paths and leads.
- Includes fraud prevention and winner selection.
- Webhooks and API access support integrations.
What to know first
- Free plan is limited to 100 uniques monthly.
- Paid plans have monthly lead limits.
- Usage over plan limits triggers automatic upgrades.
Verdict
KickoffLabs combines several audience-growth campaign formats with referral tracking and integrations. Check the monthly lead limits and automatic upgrade policy against expected campaign volume before choosing a paid plan.
KickoffLabs plans and pricing
All plansCompared on landing page builders
- Free plan
- Yes
- Paid from
- $13/mo
- A/B testing
- higher tiers
- Custom domain
- Yes
- Popups & sticky bars
- Yes
- Pages on entry plan
- unlimited (100 uniques/mo on free)
