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Influencer.in
What Influencer.in is
Influencer.in is a creator-marketing platform for brands and creators, available through a web service and Android and iOS apps. Brand tools cover creator discovery, fit scoring, competitor intelligence, pricing, campaign management, analytics, and creator payments. The maker says its India database contains 1.3 million creator profiles searchable across more than 300 parameters, with natural-language querying through an AI connector. Scoring considers audience interests, content themes, video hooks, category history, credibility, and trust measures. Brands can estimate unique and overlapping audiences for groups of two to ten creators using demographic and interest data. Profiles include Trust Scores and flags for political content, unsupported claims, or prohibited categories, while campaigns are checked against ASCI guidelines. Analytics cover engagement, sentiment shifts, content performance, brand lift, and conversion attribution. Creators can apply for campaigns, connect social accounts, monitor results, and receive payments. A free creator plan is listed; brand pricing is available on request.
Who it suits
It suits brands running creator-led campaigns and creators seeking collaborations, campaign tracking, analytics, and payments. Creators can join collaborations for free.
What it does well
- 1.3 million India creator profiles
- Search across more than 300 parameters
- Natural-language creator dataset queries
- Audience overlap estimates for two to ten creators
- Campaign analytics include conversion attribution
What to know first
- Supported social channel listing names Instagram
- Brand management fees are not published
- Creator payments follow content approval and analytics receipt
- Platform focus includes India creator profiles
Verdict
Influencer.in brings discovery, screening, campaign operations, measurement, and payments into one creator-marketing service. Brands should request pricing and confirm channel coverage, while creators can use the free signup path.
Facts from Influencer.in's own pages
- AI connector
- The maker says planners can query the creator dataset using natural language through an AI connector. · influencer.in, 12 Oct 2026
- Analytics
- Campaign analytics track engagement, sentiment shifts, content performance, brand lift, and conversion attribution. · influencer.in, 12 Oct 2026
- Audience
- The service is aimed at brands seeking creator-led campaigns, including brand building, brand lift, conversion, and barter campaigns. · influencer.in, 12 Oct 2026
- Audience overlap
- The platform estimates unique and overlapping audiences for groups of two to ten creators using city, age, gender, language, and interest data. · influencer.in, 12 Oct 2026
- Brand features
- The platform brings together creator discovery, fit scoring, competitor intelligence, pricing, campaign tracking, and creator payments. · influencer.in, 12 Oct 2026
- Brand pricing
- The brand terms say a campaign can be launched after payment of an appropriate management fee, without publishing a fee amount on that page. · influencer.in, 12 Oct 2026
- Brand safety
- Creator profiles include audience credibility and Trust Scores that flag political content, unsubstantiated claims, or prohibited categories, and campaigns are checked against ASCI guidelines. · influencer.in, 12 Oct 2026
- Campaign management
- Yes · influencer.in, 22 Sept 2026
- Company
- The contact page identifies Diginfluenz Pvt Ltd and lists offices in Mumbai, Bengaluru, Chennai, and Gurugram. · influencer.in, 12 Oct 2026
- Company affiliation
- Influencer.in is described as a product of Social Beat, an integrated digital partner for brands. · influencer.in, 12 Oct 2026
- Competitive intelligence
- The platform says brands can benchmark competitors’ creator strategies and narratives. · influencer.in, 12 Oct 2026
- Creator app
- The Android app lets invited bloggers and creators apply for campaigns with brands across India. · influencer.in, 12 Oct 2026
- Creator app features
- Creators can collaborate with brands, track results in real time, and get paid through the app. · influencer.in, 12 Oct 2026
- Creator database
- The maker says its database contains 1.3 million creator profiles in India, searchable across more than 300 parameters. · influencer.in, 12 Oct 2026
- Creator discovery
- Its platform describes AI-powered creator matching using audience overlap and brand affinity. · influencer.in, 12 Oct 2026
- Creator fit
- Creator scoring considers audience interests, content themes, video hooks, category history, audience credibility, and trust metrics. · influencer.in, 12 Oct 2026
- Creator payments
- Creators submit invoices through Instagram or YouTube platform logins in a unified workspace. · influencer.in, 12 Oct 2026
- Creator plan
- The maker says creators can sign up for brand collaborations for free. · influencer.in, 12 Oct 2026
- Free access
- The maker says creators do not pay to join brand collaborations; they create an account and integrate their social media handles. · influencer.in, 12 Oct 2026
- Free plan
- Yes · influencer.in, 22 Sept 2026
- Intended users
- The maker presents the platform for brands seeking creator-led campaigns and for creators seeking brand collaborations. · influencer.in, 12 Oct 2026
- Mobile app
- The Influencer app is available on Android and iOS and is cross-linked with a web platform for brands to create and monitor campaigns. · influencer.in, 12 Oct 2026
- Payments
- The terms say creator payments are made after content approval and receipt of analytics, within four weeks of receiving the analytics. · influencer.in, 12 Oct 2026
- Performance analytics
- Yes · influencer.in, 22 Sept 2026
Where Influencer.in stands on Freedom251
- Influencer Marketing Platforms#51 of 187