Influencer.in is a creator-marketing platform for brands and creators, available through a web service and Android and iOS apps. Brand tools cover creator discovery, fit scoring, competitor intelligence, pricing, campaign management, analytics, and creator payments. The maker says its India database contains 1.3 million creator profiles searchable across more than 300 parameters, with natural-language querying through an AI connector. Scoring considers audience interests, content themes, video hooks, category history, credibility, and trust measures. Brands can estimate unique and overlapping audiences for groups of two to ten creators using demographic and interest data. Profiles include Trust Scores and flags for political content, unsupported claims, or prohibited categories, while campaigns are checked against ASCI guidelines. Analytics cover engagement, sentiment shifts, content performance, brand lift, and conversion attribution. Creators can apply for campaigns, connect social accounts, monitor results, and receive payments. A free creator plan is listed; brand pricing is available on request.
Who it is for
It suits brands running creator-led campaigns and creators seeking collaborations, campaign tracking, analytics, and payments. Creators can join collaborations for free.
What is good
- 1.3 million India creator profiles
- Search across more than 300 parameters
- Natural-language creator dataset queries
- Audience overlap estimates for two to ten creators
- Campaign analytics include conversion attribution
What to know first
- Supported social channel listing names Instagram
- Brand management fees are not published
- Creator payments follow content approval and analytics receipt
- Platform focus includes India creator profiles
Verdict
Influencer.in brings discovery, screening, campaign operations, measurement, and payments into one creator-marketing service. Brands should request pricing and confirm channel coverage, while creators can use the free signup path.
Compared on influencer marketing platforms
- Free plan
- Yes
- Creator discovery
- Yes
- Campaign management
- Yes
- Performance analytics
- Yes
- Supported social channels
- Creator payments
- Yes
