Fohr is a web-based creator marketing platform and agency for brands, made by Fohr in New York City and launched in 2013. Its software supports creator discovery, campaign forecasting, campaign building, pricing guidance, negotiation, briefing, contracting, payments, content review, and reporting. Before launch, Fohr forecasts campaign performance with a model trained on campaign data. Campaign Builder lets users change creator mix, content volume, and budget while viewing projected changes in real time. Creator scoring considers predicted performance, audience quality, and brand relevance. Rate Check estimates creator rates from outcomes and recent performance, including TikTok and Reels distribution. Reports include AI-generated insights, re-engagement suggestions, funnel-stage sentiment analysis, and content breakdowns. Fohr also offers managed strategy, casting, negotiation, management, and reporting. A free plan is listed, and creators can make free profiles for paid-campaign matching.
Who it is for
Fohr suits brands planning creator campaigns that need discovery, forecasting, execution, payments, and reporting. Creators can use free profiles to seek matches with paid campaigns.
What is good
- Campaign forecasts before launch
- Real-time Campaign Builder projections
- Creator scoring for performance and relevance
- Rate guidance includes TikTok and Reels
- Free creator profiles
What to know first
- Web platform only
- Managed services require contacting Fohr
Verdict
Fohr combines creator-marketing software with an agency service. Its free plan and forecasting, campaign, payment, and reporting tools support brands, while creators can join through free profiles.
Fohr plans and pricing
All plansCompared on influencer marketing platforms
- Free plan
- Yes
- Creator discovery
- Yes
- Campaign management
- Yes
- Performance analytics
- Yes
- Creator payments
- Yes
