HOW4

What HOW4 is

HOW4 is web-based people analytics software that uses organizational network analysis to map informal relationships and hidden networks within a company. Its survey has four questions and is designed to show how work happens at individual, team, and organizational levels. The Starter Pack includes more than 20 real-time indicators and managerial insights, interactive employee and team maps, and options to test multiple organizational structures. HOW Targets adds strategy-driven networks, comparative indices, and maps organized around objectives. A separate 360° solution combines continuous feedback with ongoing monitoring of changes in internal networks. The maker lists uses including leadership diagnostics, cooperation, digital transformation, performance management, mergers and acquisitions, diversity and inclusion, organizational design, and identifying gaps or misalignments. The process is described as 1–2 weeks for setup and 2–3 weeks for survey submission, followed by analysis with network maps, 20+ indicators at four levels, and a final report. HOW4 is a turnkey SaaS with full platform access. Pricing varies by employee count and package: for example, HOW4 is €1.90 a month per person for organizations with more than 10k employees, billed monthly.

Who it suits

HOW4 is aimed at leaders and organizations seeking to identify key and peripheral players and track informal organizational structure. Its listed applications include organizational design, performance management, and diversity and inclusion.

Limits

There is no free plan. The listed monthly per-person prices vary by employee band and module, from €1.90/user/mo for HOW4 at more than 10k employees to €6.50 per person per month for HOW4 + TARGETS at 100–700 employees.

Getting started

1. Visit the HOW4 website.
2. Choose a monthly per-person plan based on employee count and whether HOW Targets is needed.
3. Use the web-based SaaS platform.
4. Provide participant information and meet with top management to fine-tune the analysis objectives.
5. Complete setup, then submit the survey for analysis.

Verdict

HOW4 combines organizational network mapping with indicators, structure comparisons, and optional strategy and feedback modules. The maker describes a multi-week process and per-person monthly pricing that varies by organization size and package.