hoo.be

Overview

hoo.be is a link-in-bio service for creators who want a customizable page to bring together content, products, and ways to connect. It is best suited to creators who need embeds, audience analytics, and sales links alongside a profile; its free plan is useful for a small start, but growth can mean accepting seller fees or paying for custom domains.

Key features

The page builder combines smart link blocks with product listings, photo carousels, and social embeds. Custom colors, block layouts, and mobile-first pages give creators options to shape the page around their work rather than settle for a plain list. YouTube, Spotify, Apple Music, and SoundCloud content can be embedded, while integrations span Instagram, TikTok, Snapchat, Amazon, Shopify, Etsy, PayPal, Cash App, Venmo, and Ko-fi, among others.

Real-time analytics cover views, clicks, traffic sources, devices, and locations. Shortened URLs can use a creator’s handle and custom slugs, with click analytics for each. That combination is useful for tracking where audiences come from and which links attract attention; anyone who only needs a static list may not benefit enough from the extra tools.

hoo.be says more than 1.5 million creators use the service. It identifies encryption in transit, access controls, and monitoring as safeguards, and says it does not sell personal information. Stripe processes subscriptions, tips, and creator payments; hoo.be says it does not store full card details. Its mobile application does not include third-party advertising.

Pricing

The Free plan costs $0/month and includes one profile, unlimited links, up to two draft pages, basic customization and analytics, limited contact collection, and a 9% platform seller fee. The FAQ says the plan has no time limit. It is a sensible way to establish a page, but the draft-page cap and seller fee matter if a creator is building several campaigns or selling regularly.

Pro costs $9.99/month for one profile, unlimited links and draft pages, advanced customization and analytics, unlimited contact collection, redirect links, and a 5% seller fee. It is the practical step up for a single creator who needs more page capacity and lower transaction fees, but it does not include a custom domain.

Premium costs $29.99/month and includes up to five profiles, unlimited links and draft pages, custom domains, Paywall Shield, priority support, and a 0% platform seller fee. It suits teams or creators managing several profiles, or sellers for whom the fee reduction and custom domain justify the higher monthly cost. Those needing a custom domain must choose Premium; neither Free nor Pro includes one.

Platforms

hoo.be is available on Android, iOS, and the web. Its single-site limit makes it a focused profile tool rather than a multi-site publishing setup on the lower tiers; Premium raises the allowance to five profiles.

Who it's for

The service names YouTubers, musicians, podcasters, artists, photographers, streamers, coaches, and writers as intended users. It is particularly relevant to creators who want to combine media embeds and commerce with trackable links. A creator who needs only one or two destinations can use Free, while someone building multiple branded pages will need Premium.

Pros and cons

• Pros: One page can mix links, products, carousels, and supported media embeds, giving creators more ways to present their work than a button-only profile.
• Pros: Real-time traffic and click data, plus handle-based short links, support audience measurement without separating those tools from the profile.
• Pros: Pro removes draft-page and contact-collection limits, and reduces the seller fee from 9% to 5% for a single-profile creator.
• Cons: Free is capped at one profile and two draft pages, with limited contact collection and a 9% seller fee.
• Cons: Custom domains are restricted to Premium, a notable constraint for creators who want their own domain without paying $29.99/month.
• Cons: Premium’s price is a substantial jump from Pro, so its five-profile allowance and zero platform seller fee are most valuable to creators who can use both.

Alternatives

For a broader category comparison, see One-Page Website Builders. Choose Linktree if its free tier’s product and course sales or brand-offer features better fit the profile’s purpose. Beacons is worth considering if daily AI credits and monthly email sends are priorities, though its free plan also charges a 9% seller fee.

Later Linkin.bio may suit someone focused on linking Instagram posts, with one link per post and up to three months of click data on Free. Linkbio offers a free bio site with 50 monthly email sends and unlimited links, but charges a 10% transaction fee. Lnk.Bio is an option for someone who values free templates and QR codes alongside unlimited links and basic statistics. Milkshake may fit creators who want free hosting, unlimited links and cards, and Stripe sales of digital files, with 30 days of Insights analytics on its free plan. AllMyLinks is another alternative.

EventCreate is more appropriate when the priority is event registration: its free plan allows one event, 50 attendees, and one user, with a 5% ticketing fee.

Verdict

hoo.be is a strong fit for creators who want a single, flexible profile combining media, commerce, short links, and useful audience analytics. The free tier makes it possible to start without a subscription, and Pro is a clear upgrade for creators who need more pages and lower seller fees. Look elsewhere if a simple link list is enough, or choose Premium only when a custom domain, multiple profiles, or eliminating the platform seller fee is worth $29.99/month.