Milkshake

Milkshake is a phone-first builder for link-in-bio pages and compact websites assembled from swipeable cards. It fits creators, influencers, artists, podcasters, affiliates and small businesses that need links, contact options and digital products in one focused page. The free tier is a credible starting point, while higher-volume sellers need to account for per-sale charges and the beta checkout limits.

Overview

Milkshake is made for building a site from a phone rather than managing a conventional multi-page project. Its card-based format keeps a profile or campaign page focused, but that same structure is less appropriate for a large information architecture or a complex business website. The service comes from Milkshake, founded in 2018 and headquartered in Melbourne, Australia, and runs on Android, iOS and the web.

Key features

Pages use swipeable Cards including Splash, About, Links, Top Picks, YouTube, Contact and Sell. This gives a link-in-bio presence distinct sections without requiring a full site build. Templates accept brand colors, fonts, logos and images, so a creator or small business can align the page with its identity.

The Sell Card supports digital files, links and notes through Stripe checkout, with payments sent to the connected Stripe account. During the beta, each item must be priced from USD $1 to $100 or the equivalent in the seller's currency, and delivered files can be no larger than 100MB. Milkshake takes 12% of each sale on Free and Lite, 9% on Pro and 7% on Pro+, in addition to Stripe's standard processing fee. Those commissions are a material cost for regular sellers, even when the subscription is inexpensive.

Email capture is supported through contact forms and mailing-list features. Paid integrations can sync mailing lists with Google Sheets or Mailchimp; Pro+ adds Google Analytics, while Meta Pixel is included from Pro. Analytics are basic overall: Free provides 30 days of Insights history and Pro provides 365 days. Pro and Pro+ include priority support, described as faster responses from the team.

Pricing

Milkshake uses a freemium model and allows up to five sites. There is no free trial, but Free hosting lasts forever. Free costs nothing and includes unlimited links and Cards, 30 days of Insights analytics and Stripe-based digital selling. It retains Milkshake branding, so it suits testing an idea or running a simple personal page rather than a polished client-facing brand.

Lite costs $2.99 a month, billed monthly. It contains everything in Free and removes Milkshake branding, but does not add the longer analytics history, marketing tools or lower selling commission found on higher tiers. It is the narrow upgrade for someone who mainly needs a cleaner presentation.

Pro is shown as $5 a year, billed yearly at US$59.99/yr. It adds 365 days of Insights, a contact form, mailing list, Meta Pixel, SEO tools and priority support. Its 9% selling fee is lower than Free and Lite, making it more relevant to an active creator who will use those tools, although the subscription and commission still need to be weighed against sales volume.

Pro+ is shown as $8.33 a year, billed yearly at US$99.99/yr. It includes all Pro features, a custom domain, Google Analytics, priority support and the lowest listed selling fee of 7%. Choose it when domain ownership, deeper measurement and frequent digital sales justify the annual commitment. No plan includes a free trial, and Stripe processing remains additional.

Platforms

Milkshake is available on Android, iOS and the web, allowing a phone-led workflow with browser access as well.

Who it's for

Creators, influencers, artists, podcasters, affiliates and small businesses are the natural audience. It is a good match for a compact profile, campaign hub, mailing-list doorway or small digital-download storefront. It is not the right choice for teams needing a large, complex website structure or sellers whose margins cannot absorb a platform commission plus Stripe processing.

Pros and cons

• Pros: Free hosting lasts forever and includes unlimited links and Cards.
• Pros: Card types and visual controls provide more structure and branding than a bare link list.
• Pros: Digital files, links and notes can be sold through a connected Stripe account.
• Cons: Free and Lite sales incur a 12% Milkshake fee, before Stripe processing.
• Cons: Sell Card beta pricing is limited to USD $1–$100 and files to 100MB.
• Cons: Custom domains require Pro+, and Free retains Milkshake branding.

Alternatives

For a broader comparison of this category, see Link-in-Bio Tools, Social Media Bio Link Tools and One-Page Website Builders.

Beacons is worth considering if you want a freemium Android, iOS and web option with a Creator plan that includes 500 email sends per month and one one-page website. Bitly is the better direction when link shortening, QR codes and API or extension access matter more than a card-based site. Linktree suits users who want unlimited basic links and selling products or courses on its free tier. Later Linkin.bio is an alternative for social-link and Instagram-post-focused pages. Lnk.Bio offers unlimited links, basic statistics, three pages and many free templates on Free. Campsite.bio is a web-only option with a $7-per-month Pro plan for one profile. Carrd is preferable for simple web pages when a web-only builder and up to three free sites are enough. ContactInBio is another freemium choice with custom links, social buttons, contact forms and analytics.

Verdict

Choose Milkshake if you want to build and maintain a branded, card-based link page from a phone, with optional email capture and Stripe digital sales. The permanent free tier makes it easy to start, and Pro+ is the clearest route to a custom domain and lower commission. Look elsewhere if your sales volume makes 7%–12% platform fees untenable, if your digital files exceed 100MB, or if you need a conventional, highly structured website.