haku

What haku is

haku is a web platform for endurance event organizers and nonprofits running fundraising programs and events. It brings registration, fundraising, marketing, CRM, and event operations together. For endurance events, organizers can offer branded, mobile-first registration, set up waves and corrals, coordinate bib and merchandise logistics, connect timing integrations, and send race-day updates.

The platform includes a native CRM and real-time dashboards with participant and supporter data for segmentation and outreach. Listed integrations include Salesforce, Runna, Google Tag, Stripe, Garmin, Strava, and Queue-it. Its Salesforce integration syncs community, membership, donation, rewards, volunteer, and registration data in real time. haku also supports eligibility lookup and automated donor outreach by email.

haku says it serves organizations across North America, South America, Europe, the Middle East, Australia, and other regions. Available currencies and payment methods depend on country and region. Each customer has access to a customer experience contact; support options may include implementation, configuration, launch planning, participant support, and on-site event support. For high-demand registrations, teams can plan launch readiness in advance around registration, integrations, and operational workflows. Pricing is transaction based, with no setup or subscription fees; exact terms vary by organization and program, and payment processing terms vary. haku was founded in 2013 and is headquartered in Miami, Florida.

Who it suits

haku suits endurance organizers and nonprofits that run events or fundraising programs and want registration, fundraising, outreach, CRM, and event operations in one web platform. It can fit teams that need participant or supporter segmentation, Salesforce syncing, or support planning for high-demand registrations.

Getting started

1. Visit the haku website.
2. Contact haku to discuss your organization and program.
3. Plan registration, integrations, and operational workflows with haku's customer experience contact.

Verdict

Choose haku if you organize endurance events or nonprofit fundraising programs and want registration, CRM, and event operations together. Its transaction-based model has no setup or subscription fees. Look elsewhere if you need a free plan or fixed transaction terms.