haku is a web platform for endurance event organizers and nonprofits running fundraising programs and events. It brings registration, fundraising, marketing, CRM, and event operations together. For endurance events, organizers can offer branded, mobile-first registration, set up waves and corrals, coordinate bib and merchandise logistics, connect timing integrations, and send race-day updates. The platform includes a native CRM and real-time dashboards with participant and supporter data for segmentation and outreach. Listed integrations include Salesforce, Runna, Google Tag, Stripe, Garmin, Strava, and Queue-it. Its Salesforce integration syncs community, membership, donation, rewards, volunteer, and registration data in real time. haku also supports eligibility lookup and automated donor outreach by email. haku says it serves organizations across North America, South America, Europe, the Middle East, Australia, and other regions. Available currencies and payment methods depend on country and region. Each customer has access to a customer experience contact; support options may include implementation, configuration, launch planning, participant support, and on-site event support. For high-demand registrations, teams can plan launch readiness in advance around registration, integrations, and operational workflows. Pricing is transaction based, with no setup or subscription fees; exact terms vary by organization and program, and payment processing terms vary. haku was founded in 2013 and is headquartered in Miami, Florida.
Who it is for
haku suits endurance organizers and nonprofits that run events or fundraising programs and want registration, fundraising, outreach, CRM, and event operations in one web platform. It can fit teams that need participant or supporter segmentation, Salesforce syncing, or support planning for high-demand registrations.
What is good
- Combines registration, fundraising, marketing, CRM, and event operations.
- Supports branded, mobile-first registration and race-day updates.
- Salesforce syncs several data types in real time.
- Includes real-time dashboards for participant and supporter data.
- Automates donor outreach by email.
- Each customer has a customer experience contact.
What to know first
- There is no free plan.
- Exact transaction terms vary by organization and program.
- Currencies and payment methods depend on country and region.
Verdict
Choose haku if you organize endurance events or nonprofit fundraising programs and want registration, CRM, and event operations together. Its transaction-based model has no setup or subscription fees. Look elsewhere if you need a free plan or fixed transaction terms.
Get started with haku
- Visit the haku website.
- Contact haku to discuss your organization and program.
- Plan registration, integrations, and operational workflows with haku's customer experience contact.
Questions about haku
How much does haku cost?
Pricing is transaction based, with no setup or subscription fees. Exact transaction terms vary by organization and program, and payment processing terms vary.
Does haku have a free plan?
No. haku does not offer a free plan.
Which platforms does haku support?
haku is a web platform.
What integrations are listed?
Listed integrations include Salesforce, Runna, Google Tag, Stripe, Garmin, Strava, and Queue-it.
What does the Salesforce integration sync?
It syncs community, membership, donation, rewards, volunteer, and registration data in real time.
What security documents are available?
haku’s Trust Center lists SOC 2 Type 2, PCI DSS, and penetration-test reports among its security documents.
haku plans and pricing
All plansCompared on nonprofit matching gift software
- Free plan
- No
- Eligibility lookup
- Yes
- Automated donor outreach
- Yes
- Outreach channels




