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GroomTower

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What GroomTower is

GroomTower is salon management software built for pet grooming businesses. Its calendar supports drag-and-drop appointments, recurring visits, buffer times, status tracking, and multiple staff views. Client and pet profiles can hold grooming history, preferences, medical notes, vaccination information, and digital consent forms. Clients can book through a branded portal that lets them choose services and staff while checking availability. Payment tools include point-of-sale checkout, saved cards, deposits, invoices, refunds, tax calculation, and tips. Staff tools cover schedules, time and commission tracking, role permissions, and timesheet reports; analytics include revenue, appointment volume, retention, commissions, and payouts, with accounting exports. GroomTower says all plans include unlimited transactional SMS and two-way texting, while MMS is available on Professional and Enterprise plans. It provides automated reminders, onboarding support, and data migration assistance. The company says it was founded in June 2024.

Who it suits

GroomTower suits pet grooming salons that need appointment booking, pet records, payments, and staff administration in one product. Its booking portal and reporting tools may also suit salons managing client retention and business performance.

What it does well

Pet profiles include medical notes and vaccination tracking
Branded portal checks booking availability automatically
Payment tools include deposits, refunds, and tips
Staff tools include time and commission tracking
Free trial requires no credit card

What to know first

No free plan
MMS is limited to Professional and Enterprise plans

Getting started

Visit groomtower.com.
Start a free trial; no credit card is required.
Use the web platform or API.
Contact GroomTower for onboarding support and data migration assistance.

Verdict

GroomTower brings scheduling, pet records, payments, and staff reporting together for grooming salons. Buyers should note that the free trial has no stated duration and MMS is reserved for higher plans.

Questions

Does GroomTower have a free plan?

No. GroomTower offers a free trial instead.

Which platforms does GroomTower support?

GroomTower is available on the web and through an API.

What messaging is included?

Every plan includes unlimited transactional SMS and two-way texting. MMS is included on Professional and Enterprise plans.

What payment security does GroomTower describe?

The company says data in transit uses TLS 1.3, data at rest uses AES-256, and card details are tokenized rather than stored on its servers. It also states that payment processing via Stripe is PCI-DSS Level 1 compliant.

Does GroomTower offer setup help?

Yes. GroomTower provides free onboarding support and data migration assistance.

Facts from GroomTower's own pages

Analytics: Reports cover revenue, appointment volume, client retention, commissions, and payouts, with accounting exports. · groomtower.com, 10 Oct 2026
Backups and uptime: The security page lists daily automated backups, point-in-time recovery, and a 99.9% uptime SLA. · groomtower.com, 10 Oct 2026
Company history: GroomTower says it was founded in June 2024 to modernize salon management. · groomtower.com, 9 Oct 2026
Compliance and uptime: The company claims GDPR and CCPA compliant data handling, PCI-DSS Level 1 payment processing via Stripe, SOC 2 aligned practices, and a 99.9% uptime SLA. · groomtower.com, 9 Oct 2026
Free trial: The site offers a free trial and says no credit card is required; it does not state the trial duration on the opened pages. · groomtower.com, 10 Oct 2026
Integrations and API: The about page mentions expanded integrations, and the Enterprise plan was described in a search result as including API access; no integration partners were named on the opened pages. · groomtower.com, 9 Oct 2026
Messaging: The site describes automated email and SMS reminders, and says unlimited SMS has no per-message fees. · groomtower.com, 10 Oct 2026
Online booking: Clients can book through a branded portal, choose services and a preferred staff member, and view available times. · groomtower.com, 10 Oct 2026
Payment compliance: The security page says payment processing is PCI-DSS Level 1 compliant via Stripe and card numbers are not stored on GroomTower servers. · groomtower.com, 10 Oct 2026
Payments: Payment features include point-of-sale checkout, card-on-file, invoices, refunds, and tax reporting. · groomtower.com, 10 Oct 2026
Pet records: Pet profiles can include grooming history, medical notes, vaccination tracking, and digital consent forms. · groomtower.com, 10 Oct 2026
Plans and limits: A search result for GroomTower's get-started page describes Starter, Professional, and Enterprise trials and staff or location limits, but the opened page itself did not expose those details. · groomtower.com, 9 Oct 2026
Privacy: The security page describes GDPR and CCPA compliant data handling and says GroomTower does not sell or share customer data with third parties. · groomtower.com, 10 Oct 2026
Purpose: GroomTower is software built specifically to manage pet grooming salons. · groomtower.com, 10 Oct 2026
Purpose-built software: GroomTower describes itself as salon management software built specifically for pet grooming businesses. · groomtower.com, 9 Oct 2026
Scheduling: Its scheduling features include a drag-and-drop calendar, multi-staff views, recurring appointments, and buffer time. · groomtower.com, 10 Oct 2026
Security: The security page states that data in transit uses TLS 1.3 and data at rest uses AES-256 encryption. · groomtower.com, 10 Oct 2026
Staff and reporting: Staff tools include work schedules, time tracking, commission tracking, role permissions, and timesheet reports; analytics cover revenue, appointments, retention, and commissions. · groomtower.com, 9 Oct 2026
Staff tools: Staff features include schedules, clock-in/out tracking, commission tracking, role-based permissions, and timesheet reports. · groomtower.com, 10 Oct 2026
Support: GroomTower says real people answer support questions and that it responds quickly. · groomtower.com, 10 Oct 2026
Support and migration: The product overview says GroomTower provides free onboarding support and data migration assistance. · groomtower.com, 9 Oct 2026
Trial: The company advertises a free trial with no credit card required, but the opened pages do not state a trial duration. · groomtower.com, 9 Oct 2026

Where GroomTower stands on Freedom251

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