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Google Business Profile
What Google Business Profile is
Google Business Profile is a free service for managing how an eligible business appears in Google Search and Maps. A profile can show hours, website, phone number, and a location or service area. Businesses can publish photos and videos, collect and answer reviews, and share offers or updates. Depending on the business, customers may see products and stock, place orders, make reservations, or book services directly. Owners and managers of verified profiles can view interactions such as views, calls, website clicks, messages, bookings, and direction requests. Linking a profile with Google Analytics shares performance data with the Analytics property. The Business Profile APIs support programmatic management of locations, details, reviews, posts, and media. Owners can invite managers using separate Google Accounts; managers can edit information and respond to reviews but cannot add or remove users or delete the profile. The service is available on the web and through an API. It is intended for businesses meeting customers in person, not online-only businesses.
Who it suits
Google Business Profile suits businesses that meet customers in person and need a listing on Search and Maps. Larger businesses with multiple locations can use Business Profile Manager for bulk management.
What it does well
- Free plan for Search and Maps listings
- Displays hours, contact details, and service areas
- Supports photos, videos, offers, and updates
- Provides interaction insights for verified profiles
- APIs enable programmatic profile management
What to know first
- Online-only businesses are not eligible
- Managers cannot add or remove users
- Managers cannot remove the profile
- API users with zero quota may need access approval
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Google Business Profile | Create and manage a business listing on Google Search and Maps at no charge | Free |
As google.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Google Business Profile gives eligible in-person businesses a free way to manage public details and customer interactions on Google. Its manager permissions and eligibility rules define who can use each capability.
Facts from Google Business Profile's own pages
- Access controls
- Owners can invite managers with their own Google Accounts; managers can edit profile information and respond to reviews but cannot add or remove users or remove the profile. · support.google.com, 12 Oct 2026
- API
- Google Business Profile APIs support programmatic profile and location management, including location details, reviews, posts, and media. · developers.google.com, 12 Oct 2026
- API access limit
- Google says API users with a quota of zero after enabling the API may need to request Business Profile API access. · developers.google.com, 12 Oct 2026
- Business information
- Profiles can show a business’s hours, website, phone number, and location or service area. · support.google.com, 12 Oct 2026
- Customer engagement
- Businesses can post photos and videos, collect and respond to reviews, and share offers and updates. · business.google.com, 12 Oct 2026
- Eligibility
- Business Profiles are intended for businesses that meet customers in person; online-only businesses are not eligible. · support.google.com, 12 Oct 2026
- Founded
- 1998 · google.com, 28 Sept 2026
- Free plan
- Yes · google.com, 24 Sept 2026
- Google profile tools
- Yes · google.com, 24 Sept 2026
- Google Analytics integration
- A Business Profile can link to Google Analytics, where profile performance data such as calls, website clicks, directions, messages, and bookings is shared with the Analytics property. · support.google.com, 12 Oct 2026
- Headquarters
- Mountain View, California, USA · google.com, 28 Sept 2026
- Multiple locations
- Google directs larger businesses with multiple locations to use Business Profile Manager for bulk profile management. · support.google.com, 12 Oct 2026
- Performance insights
- Owners and managers of verified profiles can view customer interactions such as views, calls, website clicks, messages, bookings, and direction requests. · support.google.com, 12 Oct 2026
- Products and services
- The profile can let customers see products and stock, place orders, make reservations, or book services directly from the profile. · business.google.com, 12 Oct 2026
- Purpose
- A Business Profile lets a business manage how it appears on Google Search and Maps. · support.google.com, 12 Oct 2026
- Support
- The Business Profile Help page provides a contact-us option for users who need help. · support.google.com, 12 Oct 2026
Where Google Business Profile stands on Freedom251
- Local SEO Software#15 of 100