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Google Business Profile vs LocalGecko

Both stand on local seo software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Google Business Profile

Free plan APIWeb

Google Business Profile gives eligible in-person businesses a free way to manage public details and customer interactions on Google. Its manager permissions and eligibility rules define who can use each capability.

Visit Google Business Profile

LocalGecko

Free plan Web

LocalGecko brings key local SEO tasks and location data together, with a free audit and tiered paid plans. Check the included location limits and plan-specific features against your needs.

Visit LocalGecko

The facts

Google Business ProfileLocalGecko
Free planYesYes
Open sourceNot publishedNot published
Runs onAPI, WebWeb
Lowest paid planFree or on requestPro: €49 a month
Plans published14
MakerNot publishedNot published
Websitegoogle.comlocalgecko.app
On local seo software#15 of 100#11 of 100

Google Business Profile: what it does well

  • Free plan for Search and Maps listings
  • Displays hours, contact details, and service areas
  • Supports photos, videos, offers, and updates
  • Provides interaction insights for verified profiles
  • APIs enable programmatic profile management

What to know first

  • Online-only businesses are not eligible
  • Managers cannot add or remove users
  • Managers cannot remove the profile
  • API users with zero quota may need access approval

LocalGecko: what it does well

  • Free audit checks NAP, GBP, reviews, and rankings.
  • Citation management covers 50+ directories.
  • Geo-grid views show local pack positions.
  • Agency plan includes white-label reports and API access.

What to know first

  • Pro includes one location.
  • Annual pricing requires contacting the company.
  • Location pages are included in Business and Agency plans.

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